2. Film tourism is defined as “tourist visits to a
destination or attraction as a result of the destination
being featured on television, video or the cinema
screen”
3.
4.
5. Summary of the economic contribution of the core UK film industry
Total contribution to UK Total contribution Employment
Channel of impact GDP in 2006 to Exchequer revenues impact in 2006
In 2006
Direct £1,510 mn £436 mn 33,500
Multiplier (indirect and
£1, 625 mn £420 mn 33,500
induced plus TV)
British film box office
£53 mn £8 mn 500
effect
Tourism £900 mn £200 mn 20,000
Promotion /Trade £20 mn £5 mn 700
Merchandising £235 mn £105 mn 6,500
Total £4,343 mn £1,174 mn 94,700
Note: The core UK film, industry includes the activities which arise in the UK from the companies /individuals employed in the different stages of film production in the UK (including
pre-and post-production); distribution of UK-made films; and exhibition of UK-made films. Economic activity associated with the distribution and exhibition of films made abroad is not
included.
6. Why the growth?
Rise in international travel
History of film-making
Trends in tourist behaviour
Can be more effective than traditional
promotion avenues („destination placement‟)
7. What qualifies for
success?
The success of the film
Identifiable and
accessible locations
Relevance of the story to
the location/clear link
Amount of exposure
A film location that has
an emotional attachment
A location that has a
physical icon that
viewers can identify with
17. Why should film commissions
be interested in film tourism?
They can offset costs
Gives another reason
to lobby government
for tax credits (eg.
UK)
Increased exposure
will bring in more
business (eg. Malta)
Sustainability of film
industry – creates a
18.
19.
20. Working together to leverage film
tourism
Film commissions
can work with
Destination
Marketing
Organizations and
engage in
marketing activities
before production,
during production,
during release of
the film, and after
release
85. Closing thoughts
Film tourism is a significant and
growing phenomena in the tourism
industry
Both the tourism and film industries
can take advantage of this growth by
understanding and leveraging film
tourism
Film commissions need to partner
with the tourism industry as early as
86.
87. If you would like to know more…..
shudson@hrsm.sc.edu
