More Related Content Similar to SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social Media Followers (20) SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social Media Followers2. Don’t just blindly create content … Image: edoyo.co.tv Tactically choose what people are demanding and what is working for your competitors 7. If you want visitors to Opt-In, Follow, Share on Social Media … Make it happen -> INCENTIVIZE! Image: braincram.co.uk 9. A – Competition to Win iPod Nano B – No incentive (control group) C – Beta access to exclusive features Source: strongmail.com - http://fcow.co/ST 12. How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab BEFORE clicking LIKE AFTER clicking LIKE 21. Case Study – Aquabumps.com Started by a surfer who posted photos of Bondi Beach every morning … 33. Give value first + partner with influencers -> potential for exponential reach … Your audience now has an audience Image: venturebeat.com