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UMN Research Group:with Mary Anne Casey, Sally Dinsmore, David Ernst,Jim Hatten, Richard Krueger, Michael Lee, CarynLindsa...
Why/how is this a focus group?     ○ A small, homogenous group of information-rich      participants    ○ Involved in a fo...
The Technology"Time-Space Continuum"
a Multi-Purpose Asynchronous Environment 
Overview
Key Logistics ● Test it! Before Going Live● Every Discussion May Take A Day or More● 2 to 3 Moderators Are Needed● Basic T...
Key Features
Affordability
Works Well with A PoorInternet Connection
Threaded Discussion BoardFeature Must be Activated   Its Benefit!
Chat Feature (Present in Every Page)
Relevance of Visual Appeal
Collecting Data     Flickr Image - CC BY-SA 2.0 – by letmehearyousaydeskomdeskom
Important Steps for Moderators1.   Require participants to create an account.2.   Give clear instructions on how to naviga...
We Hope You Enjoy Using Ning!
Ning Demonstration● Log into focusgroupmesi.ning.com● 15 groups - Username and Password provided● Visit discussion forum a...
Sign in to - focusgroupMESI.ning.com
Adobe Connecta Multi-Purpose Synchronous Environment
Overview● Synchronous (Real-time)● Feature-rich, multimedia options● Already popular with organizations for  trainings, we...
Welcome Room
Text Chat Room
Voice Chat & Whiteboard Room
Voice & Video Chat Room
Cooldown Room
Adobe Connect Demonstrationhttp://umconnect.umn.edu/mesidemo2012
Take-Aways for Synchronous Groups● Have 2-3 moderators    ○ Talk-moderator    ○ Tech-moderator●   Hardware:    ○   headpho...
Lessons Learned
Lessons Learned
Environment● Make it welcoming  ○ friendly feeling  ○ welcome video● Personalize it  ○ profile pictures, avatars  ○ let pe...
Participants● Keep the group small (4-5)● Know your audience  ○ Busy lives  ○ Technology skills  ○ Technology availability...
Technology● Keep the tools simple● Stay behind the curve● Keep the technology support "quiet"  ○ Be unobtrusive      (dont...
Moderator● Establish rules of engagement● Be socially present● Have multiple moderators● Be prepared to manage interactions 
http://z.umn.edu/onlinefocusgroups
Online Focus Groups Presentation MESI 2012
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Online Focus Groups Presentation MESI 2012

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Powerpoint used during the 2012 - Minnesota Evaluation Society Institute (MESI). For more information about the project and useful handouts visit http://z.umn.edu/onlinefocusgroups

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Transcript of "Online Focus Groups Presentation MESI 2012"

  1. 1. UMN Research Group:with Mary Anne Casey, Sally Dinsmore, David Ernst,Jim Hatten, Richard Krueger, Michael Lee, CarynLindsay, Alison Link, Nance Longley, Mary KatherineOBrien, Patrick OLeary, Alfonso Sintjago
  2. 2. Why/how is this a focus group?  ○ A small, homogenous group of information-rich participants ○ Involved in a focused discussion (in-person, online, or over the phone) ○ In a non-threatening environment ○ Guided by a skilled moderator ○ Using systematic and verifiable analysis 
  3. 3. The Technology"Time-Space Continuum"
  4. 4. a Multi-Purpose Asynchronous Environment 
  5. 5. Overview
  6. 6. Key Logistics ● Test it! Before Going Live● Every Discussion May Take A Day or More● 2 to 3 Moderators Are Needed● Basic Tech Support Is Recommended 
  7. 7. Key Features
  8. 8. Affordability
  9. 9. Works Well with A PoorInternet Connection
  10. 10. Threaded Discussion BoardFeature Must be Activated Its Benefit!
  11. 11. Chat Feature (Present in Every Page)
  12. 12. Relevance of Visual Appeal
  13. 13. Collecting Data Flickr Image - CC BY-SA 2.0 – by letmehearyousaydeskomdeskom
  14. 14. Important Steps for Moderators1. Require participants to create an account.2. Give clear instructions on how to navigate the site.3. Answer questions via internal messaging or email.4. Monitor participants answers, and encourage them to respond to each other’s comments.5. Summarize responses with a post at the end of each day through a short list of bullet points.  
  15. 15. We Hope You Enjoy Using Ning!
  16. 16. Ning Demonstration● Log into focusgroupmesi.ning.com● 15 groups - Username and Password provided● Visit discussion forum and answer...● What is one of your favorite online shopping sites?● We will encourage you to use the chat room for side conversations.● Any Questions?
  17. 17. Sign in to - focusgroupMESI.ning.com
  18. 18. Adobe Connecta Multi-Purpose Synchronous Environment
  19. 19. Overview● Synchronous (Real-time)● Feature-rich, multimedia options● Already popular with organizations for trainings, webinars, etc.Website: http://www.adobe.com/products/adobeconnect.htmlPrice: $55 / month / host Recommended: 2 hosts Free for UMN employees (http://umconnect.umn.edu)
  20. 20. Welcome Room
  21. 21. Text Chat Room
  22. 22. Voice Chat & Whiteboard Room
  23. 23. Voice & Video Chat Room
  24. 24. Cooldown Room
  25. 25. Adobe Connect Demonstrationhttp://umconnect.umn.edu/mesidemo2012
  26. 26. Take-Aways for Synchronous Groups● Have 2-3 moderators ○ Talk-moderator ○ Tech-moderator● Hardware: ○ headphones (mandatory) ○ plugged into ethernet (if possible)● Teach the tech - before and during● Build in redundancy● Anticipate glitches and model patience for your participants (i.e. Stay cool!)
  27. 27. Lessons Learned
  28. 28. Lessons Learned
  29. 29. Environment● Make it welcoming ○ friendly feeling ○ welcome video● Personalize it ○ profile pictures, avatars ○ let people display their "personhood"● Pay attention to layout and design ○ simple! simple! simple!
  30. 30. Participants● Keep the group small (4-5)● Know your audience ○ Busy lives ○ Technology skills ○ Technology availability● Consider how you recruit ○ Furnish the right incentives (to keep them coming back!)
  31. 31. Technology● Keep the tools simple● Stay behind the curve● Keep the technology support "quiet" ○ Be unobtrusive (dont interrupt the conversation) ○ Be proactive (teach the technology, practice session, have a back-up plan)
  32. 32. Moderator● Establish rules of engagement● Be socially present● Have multiple moderators● Be prepared to manage interactions 
  33. 33. http://z.umn.edu/onlinefocusgroups
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