10. 14 HOURS OF VIDEO UPLOADED EVERY MINUTE
6.6 MILLION PHOTOS UPLOADED EVERY DAY
11.2 MILLION ENTRIES ON THE SITE
15 MILLION REVIEWS
11. s but on
be not on emerging technologie
“Our focus should of
tices.” – Henry Jenkins, Professor
emerging cultural prac When Old
e Culture:
, MIT and author of Convergenc
Comparative Media
and New Media Collide!
12.
13.
14.
15.
16.
17.
18. When did we start
trusting strangers?
Universal McCann - US
January 2009
elevenmoms.com. Emboldened by its experience, Wal-Mart tapped a colony of mommy bloggers who write about topics like how to feed your family frugally and how to get ready for Halloween. Don’t sell moms short – these are some pretty sophisticated blogs and Wal-Mart hasn’t changed them at all, they just link to them, and are now bringing the bloggers to Wal-Mart HQ for updates and suggesting products for them to review. Learning from past experience, Wal-Mart and the moms have both made it clear that these bloggers aren’t paid and are under no obligation to slant things Wal-Mart’s way.
