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Flickr: santanartist
USER CENTERED THINKING
 FABRICE WEGNER @ ECIC 2011
User Centered Strategy
3 Things about me:
    Dipl. Betriebswirt (Medienwirtschaft), Bachelor




                   Addicted to Endurance Sports

                                                      29 years old
3 Things about me:
    Dipl. Betriebswirt (Medienwirtschaft), Bachelor




                   Addicted to Endurance Sports

                                                      29 years old



Stages
3 Things about me:
    Dipl. Betriebswirt (Medienwirtschaft), Bachelor




                   Addicted to Endurance Sports

                                                      29 years old



Stages
3 Things about me:
    Dipl. Betriebswirt (Medienwirtschaft), Bachelor




                   Addicted to Endurance Sports

                                                      29 years old



Stages
3 Things about me:
    Dipl. Betriebswirt (Medienwirtschaft), Bachelor




                   Addicted to Endurance Sports

                                                      29 years old



Stages
3 Things about me:
    Dipl. Betriebswirt (Medienwirtschaft), Bachelor




                   Addicted to Endurance Sports

                                                      29 years old



Stages
3 Things about me:
    Dipl. Betriebswirt (Medienwirtschaft), Bachelor




                   Addicted to Endurance Sports

                                                      29 years old



Stages
3 Things about me:
    Dipl. Betriebswirt (Medienwirtschaft), Bachelor




                   Addicted to Endurance Sports

                                                      29 years old



Stages
Flickr: DoBeRaGi
Flickr: DoBeRaGi
User Centered Everything!
Flickr: DoBeRaGi
User Centered Everything!
Flickr: DoBeRaGi
User Centered Everything!
Flickr: DoBeRaGi
User Centered Everything!
Flickr: DoBeRaGi
Why this User Centered Stuff?
Progress (approach)




1980                  2011
Progress (approach)




                      Competition




1980                            2011
Progress (approach)




                      Tech nology



                      Competition




1980                                2011
Progress (approach)




                                a tion
                           unic
                      C omm


                         Tech nology



                          Competition




1980                                     2011
Progress (approach)



                                      ns
                          e   ct atio
                       Exp

                                   a tion
                              unic
                      C omm


                             Tech nology



                             Competition




1980                                        2011
Progress (approach)



                                         ns
                             e   ct atio
        Use               Exp
           r To
               leran
                    ce                a tion
                                 unic
                         C omm


                                Tech nology



                                Competition




1980                                           2011
Product Developments Triad
by Larry Keeley (Dublin Group)
Product Developments Triad
by Larry Keeley (Dublin Group)




            Desirability         Capability   Viability
Product Developments Triad
by Larry Keeley (Dublin Group)




            Desirability         Capability   Viability

                                 Technology   Business
            User Model
                                   Modell      Modell
Product Developments Triad
by Larry Keeley (Dublin Group)




            Desirability         Capability     Viability

                                 Technology     Business
            User Model
                                   Modell        Modell
                Product          Technology
                                              Business Plan
                Design              Plan
Product Developments Triad
by Larry Keeley (Dublin Group)




            Desirability          Capability            Viability

                                  Technology            Business
            User Model
                                    Modell               Modell
                Product           Technology
                                                     Business Plan
                Design               Plan

           User Effectiveness &
                                  Project Delivery   Sustainable Business
           Customer Adpotion
Product Developments Triad
by Larry Keeley (Dublin Group)




            Desirability          Capability            Viability

                                  Technology            Business
            User Model
                                    Modell               Modell
                Product           Technology
                                                     Business Plan
                Design               Plan

           User Effectiveness &
                                  Project Delivery   Sustainable Business
           Customer Adpotion




                                       Success
Product Developments Triad
by Larry Keeley (Dublin Group)




            Desirability          Capability            Viability

                                  Technology            Business
            User Model
                                    Modell               Modell
                Product           Technology
                                                     Business Plan
                Design               Plan

           User Effectiveness &
                                  Project Delivery   Sustainable Business
           Customer Adpotion




                                       Success
Product Developments Triad
by Larry Keeley (Dublin Group)




            Desirability          Capability            Viability

                                  Technology            Business
            User Model
                                    Modell               Modell
                Product           Technology
                                                     Business Plan
                Design               Plan

           User Effectiveness &
                                  Project Delivery   Sustainable Business
           Customer Adpotion




                                       Success
Product Developments Triad
by Larry Keeley (Dublin Group)




            Desirability          Capability            Viability

                                  Technology            Business
            User Model
                                    Modell               Modell
                Product           Technology
                                                     Business Plan
                Design               Plan

           User Effectiveness &
                                  Project Delivery   Sustainable Business
           Customer Adpotion




                                       Success
User Research




Flickr: Joe Shlabotnik
Objective: Focus on user
Objective: Focus on user
        Look
Is this site helpfull?
Objective: Focus on user
        Look
Is this site helpfull?




                                        Feel
                         Is it a pleasure to use the site?
Objective: Focus on user
        Look
Is this site helpfull?




                                        Feel
                         Is it a pleasure to use the site?




                                          Usability
                                 What is this Check-Box for?
Objective: Focus on user
        Look
Is this site helpfull?




                                        Feel
                         Is it a pleasure to use the site?




                                          Usability
                                 What is this Check-Box for?
http://www.usabilityblog.de
http://www.usabilityblog.de
Flickr: DieselDemon
5
Flickr: DieselDemon
                                                                                 5




5 user tests will typically identify 85% of errors but 0
user tests will find 0%. (Jacob Nielsen)
Flickr: Leonid Mamchenkov
Coffeeshop-Testing is fun! :)
Flickr: mistersnappy
Heuristics and Expert Reviews...
... or let the tools do the work
... or let the tools do the work
Demo
fabricewegner
User Experience Monday München
fabricewegner@me.com
Overview
Overview




    Analytics
Overview




    E-Mail Survey
    Analytics
Overview




    User Interview (Telephone)
    E-Mail Survey
    Analytics
Overview




    Feedback Tool
    User Interview (Telephone)
    E-Mail Survey
    Analytics
Overview



    User Interview (face to face)
    Feedback Tool
    User Interview (Telephone)
    E-Mail Survey
    Analytics
Overview


    Focus Group
    User Interview (face to face)
    Feedback Tool
    User Interview (Telephone)
    E-Mail Survey
    Analytics
Overview

    Lab Testing
    Focus Group
    User Interview (face to face)
    Feedback Tool
    User Interview (Telephone)
    E-Mail Survey
    Analytics
Questions?



             Flickr: [F]oxymoron

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ECIC 2011

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