The Social Web Pattern in E-Commerce (by Marcel Weiss)

The Social-Web-Pattern in E-CommerceMarcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

Content● What is the Social-Web-Pattern?● Social-Web-Pattern in E-Commerce Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

The Social Web and its pattern Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

The Social-Web-Pattern● The Follower-Principle● The Stream: Newsfeed, Activity Streams● The One-Click-Gesture● Share-Connection to other webservices Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

The Follower-PrincipleMarcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

The Follower-Principle● Asymmetrical connections● Personalisation baked in● → Two-sided markets/platforms Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

The StreamMarcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

The Stream● Activity Streams, Newsfeed● In chronological order● Commentable● Like Email; the Inbox is still the ultimate stream Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

The StreamIn-Stream-Information: Quora, disqus Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

The One-Click-GestureMarcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

The One-Click-Gesture● A gesture, the smallest unit of active action onlineUsed for:● redistribution● aggregation● charts Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

The One-Click-Gesture● Personalisation: Facebooks Like-data● A better data basis for understanding the users and their preferences● Other examples: foursquare-checkins, flattr Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

One-Click-Gesture on Amazon Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

Share-Connection to other webservicesSource: http://blog.louisgray.com/2011/03/your-app-is-not-complete-until-you-can.html Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

Share-Connection to other webservices● Visibility● Virality● Per-Item-Option● etc. Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

Share-Connection to other webservices Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

Social-Web-Pattern in Use Mobile photo apps: Instagram Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

Social-Web-Pattern in Use Newsaggregators: Tracked.com Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

Social-Web-Pattern in Use Q&A-Sites: Quora Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

The Social-Web-Pattern in E- Commerce● Groupon Stores● Etsy Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

Groupon StoresMarcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

Groupon Stores● Self serve● Users can follow stores Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

Groupon StoresOpportunities and challenges:● Followers as bargain hunters● Redistribution within Groupon with One-Click- Gesture● Stream/Newsfeed on site Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

Groupon StoresRedistribution through One-Click-Gesture & data:● Deals bought by friends● (popular) deals from merchants who are being followed by friends● Local popular deals (trending deals)● Deals bought by similar users (with similar followed merchants, with similar buying behavior) Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

Etsy: Circles and Activity Feed Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

Etsy: Circles and Activity Feed● „Add to your Circle“ = Follow● Followed sellers listing a new item● Friends favorites● Notification when own item is featured in treasury list● Sales Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

Social-Web-Pattern in E-Commerce● Blippy● Hollrr (soon to be relaunching)● The Twitter for shopping? Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

What to keep in mind● What do you want to accomplish● What informations do users want to know (how, when)● What is the connection between the multiple sides of users on your platform● Stream front and center● ... Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

The Social-Web-Pattern Sources● http://www.diigo.com/user/marcel/social-web- pattern Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

Thank You!Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

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The Social Web Pattern in E-Commerce (by Marcel Weiss)

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The Social Web Pattern in E-Commerce (by Marcel Weiss) — Presentation Transcript