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The Social Web Pattern in E-Commerce (by Marcel Weiss)
The document discusses the social-web-pattern, which includes the follower principle of asymmetrical connections, activity streams and newsfeeds, the one-click gesture for sharing and redistribution, and connections to other web services. It provides examples of this pattern in use for mobile photo apps, news aggregators, Q&A sites, and in e-commerce through sites like Groupon and Etsy that allow following stores and sellers, and sharing purchases and favorites. The key aspects are enabling personalization, visibility, virality, and understanding user preferences through their one-click actions in streams.
The Social Web Pattern in E-Commerce (by Marcel Weiss)
- 1. The Social-Web-Pattern in E-Commerce Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 2. Content ● What is the Social-Web-Pattern? ● Social-Web-Pattern in E-Commerce Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 3. The Social Weband its pattern Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 4. The Social-Web-Pattern ● The Follower-Principle ● The Stream: Newsfeed, Activity Streams ● The One-Click-Gesture ● Share-Connection to other webservices Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 5. The Social-Web-Pattern ● The Follower-Principle ● The Stream: Newsfeed, Activity Streams ● The One-Click-Gesture ● Share-Connection to other webservices Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 6. The Follower-Principle Marcel Weiß(Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 7. The Follower-Principle ● Asymmetrical connections ● Personalisation baked in ● → Two-sided markets/platforms Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 8. The Social-Web-Pattern ● The Follower-Principle ● The Stream: Newsfeed, Activity Streams ● The One-Click-Gesture ● Share-Connection to other webservices Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 9. The Stream Marcel Weiß(Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 10. The Stream ● Activity Streams, Newsfeed ● In chronological order ● Commentable ● Like Email; the Inbox is still the ultimate stream Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 11. The Stream In-Stream-Information: Quora,disqus Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 12. The Social-Web-Pattern ● The Follower-Principle ● The Stream: Newsfeed, Activity Streams ● The One-Click-Gesture ● Share-Connection to other webservices Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 13. The One-Click-Gesture Marcel Weiß(Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 14. The One-Click-Gesture ● A gesture, the smallest unit of active action online Used for: ● redistribution ● aggregation ● 'charts' Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 15. The One-Click-Gesture ● Personalisation: Facebooks Like-data ● A better data basis for understanding the users and their preferences ● Other examples: foursquare-checkins, flattr Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 16. One-Click-Gesture on Amazon Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 17. The Social-Web-Pattern ● The Follower-Principle ● The Stream: Newsfeed, Activity Streams ● The One-Click-Gesture ● Share-Connection to other webservices Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 18. Share-Connection to other webservices Source: http://blog.louisgray.com/2011/03/your-app-is-not-complete-until-you-can.html Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 19. Share-Connection to other webservices ● Visibility ● Virality ● Per-Item-Option ● etc. Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 20. Share-Connection to other webservices Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 21. Social-Web-Pattern in Use Mobile photo apps: Instagram Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 22. Social-Web-Pattern in Use Newsaggregators: Tracked.com Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 23. Social-Web-Pattern in Use Q&A-Sites: Quora Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 24. The Social-Web-Pattern inE- Commerce ● Groupon Stores ● Etsy Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 25. Groupon Stores Marcel Weiß(Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 26. Groupon Stores Marcel Weiß(Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 27. Groupon Stores Marcel Weiß(Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 28. Groupon Stores ● Self serve ● Users can follow stores Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 29. Groupon Stores Opportunities andchallenges: ● Followers as bargain hunters ● Redistribution within Groupon with One-Click- Gesture ● Stream/Newsfeed on site Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 30. Groupon Stores Redistribution throughOne-Click-Gesture & data: ● Deals bought by friends ● (popular) deals from merchants who are being followed by friends ● Local popular deals ('trending deals') ● Deals bought by similar users (with similar followed merchants, with similar buying behavior) Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 31. Etsy: Circles andActivity Feed Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 32. Etsy: Circles andActivity Feed ● „Add to your Circle“ = Follow ● Followed sellers listing a new item ● Friends favorites ● Notification when own item is featured in treasury list ● Sales Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 33. Social-Web-Pattern in E-Commerce ● Blippy ● Hollrr (soon to be relaunching) ● The Twitter for shopping? Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 34. What to keepin mind ● What do you want to accomplish ● What informations do users want to know (how, when) ● What is the connection between the multiple sides of users on your platform ● Stream front and center ● ... Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 35. The Social-Web-Pattern Sources ● http://www.diigo.com/user/marcel/social-web- pattern Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
- 36. Thank You! Marcel Weiß(Exciting Commerce, neunetz.com) contact: marcel@neunetz.com