As per Forrester Research report, 81% of consumers on the Internet find products by using search engines. Only 7% of all web sites are visible by the search engines according to a StatMarket.com study. Most web sites are not properly optimized for maximum search engine visibility.

1. What is SEO and why it is important?
What is SEO?
According to wikipedia.org;
“Search engine optimization (SEO) is the process of improving the volume or quality
of traffic to a web site from search engines via "natural" ("organic" or "algorithmic")
search results. Typically, the earlier (or higher) a site appears in the search results
list, the more visitors it will receive from the search engine.”
Why SEO is important?
As per Forrester Research report, 81% of consumers on the Internet find products by
using search engines.
Only 7% of all web sites are visible by the search engines according to a recent
StatMarket.com study. Most web sites are not properly optimized for maximum
search engine visibility.
Google dominates the search industry with 46% share. 83% of all business users
prefer Google to find products and services.
Google has highest CTR for natural search results that is approximate 72%.
As per above data, if your website is not ranking in top 30 positions, probably you
have lost your potential business for Internet.
Why I should hire SEO?
Accordingly to Google Webmaster Guidelines;
“If you're thinking about hiring an SEO, the earlier the better. A great time to hire is
when you're considering a site redesign, or planning to launch a new site. That way,
you and your SEO can ensure that your site is designed to be search engine-friendly
from the bottom up. However, a good SEO can also help improve an existing site.”
Reference:
http://en.wikipedia.org/wiki/Search_engine_optimization
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291
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