What Is Seo And Why It Is Important

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As per Forrester Research report, 81% of consumers on the Internet find products by using search engines.

Only 7% of all web sites are visible by the search engines according to a StatMarket.com study. Most web sites are not properly optimized for maximum search engine visibility.

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What Is Seo And Why It Is Important

  1. 1. What is SEO and why it is important? What is SEO? According to wikipedia.org; “Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.” Why SEO is important? As per Forrester Research report, 81% of consumers on the Internet find products by using search engines. Only 7% of all web sites are visible by the search engines according to a recent StatMarket.com study. Most web sites are not properly optimized for maximum search engine visibility. Google dominates the search industry with 46% share. 83% of all business users prefer Google to find products and services. Google has highest CTR for natural search results that is approximate 72%. As per above data, if your website is not ranking in top 30 positions, probably you have lost your potential business for Internet. Why I should hire SEO? Accordingly to Google Webmaster Guidelines; “If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.” Reference: http://en.wikipedia.org/wiki/Search_engine_optimization http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291 Prepared by: www.excelfish.com | info@excelfish.com

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