Your SlideShare is downloading. ×
Mipcom 2011 russian pay tv
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mipcom 2011 russian pay tv

1,250
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,250
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
54
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Pay TV in Russia:Today and Tomorrow October 5, 2011 WWW.JSON.RU +7 (495) 625 72 45
  • 2. Key trends in Russian TV market  Substantial growth of pay TV penetration  Gradual growth of the number of thematic TV channels  Increase of demand and watching of thematic TV  Increase in variety, quality and competitiveness of thematic TV content WWW.JSON.RU +7 (495) 625 72 45 2
  • 3. Pay TV markets, 2011, mln subscribers UK Germany USA 15 mln 23 mln subs subs Russia102 mln subs 24 mln subsRussia is one of the world largest pay TV markets Sources: Informa, J’son & Partners Consulting WWW.JSON.RU +7 (495) 625 72 45 3
  • 4. Russian pay TV market, mln subs40 100%35 32 34 28 30 80%30 24 2625 20 22 60%20 17 60% 63%15 52% 56% 40% 45% 49%10 38% 41% 32% 20% 5 0 0% 2008 2009 2010 2011 2012 2013 2014 2015 2016 Pay TV subscribers Penetration, % Russia’s pay TV market will grow by up to 50% until 2016 Source: J’son & Partners Consulting WWW.JSON.RU +7 (495) 625 72 45 4
  • 5. Technology structure of Russia’s pay TV market, 2011-2016 2016 2011 12% 5% Analogue cable TV 27% 34 mln 30% 24 mln Digital cable TV 29% subs subs 56% Satellite TV 10% 32% IPTVThe share of digital pay TV will grow from 44% to 73% within 5 years Source: J’son & Partners Consulting WWW.JSON.RU +7 (495) 625 72 45 5
  • 6. Regional distribution of pay TV subscribers, 2011 8% 3% 15% 8% North- West Far40% Central East Volga Ural Region Siberia South North Caucasus6% Distribution of pay TV in Russia reflects 17% distribution of population and income levels 2% across the country Source: J’son & Partners Consulting WWW.JSON.RU +7 (495) 625 72 45 6
  • 7. Number of TV channels in Russia 320 271 180 225 143 August August August August August 2007 2008 2009 2010 2011High growth of TV channels corresponds to the growth of pay TV penetration and growing demand for thematic content in Russia Source: J’son & Partners Consulting WWW.JSON.RU +7 (495) 625 72 45 7
  • 8. Structure of TV watching and TV advertising market in Russia 80% 65% 22% 19% 13% 1% Top5 FTA TV channels Other 15 FTA TV Non-FTA TV (thematic channels and local) TV watching share TV advertising share Share of Non-FTA TV (thematic and local TV) in the structure of TV advertising market is substantlly lower than its share in the total TV watching Source: J’son & Partners Consulting WWW.JSON.RU +7 (495) 625 72 45 8
  • 9. Growth of Non-FTA TV watching in Russia, % of total TV watching 29 32 22 26 16 19 132010 2011 2012 2013 2014 2015 2016 The share of Non-FTA TV in the total TV watching will grow substantially within 5 years Source: J’son & Partners Consulting WWW.JSON.RU +7 (495) 625 72 45 9
  • 10. Thematic TV channels market size, mln US$ 880 283 560 53 230 320 2010 2016 Subscription revenues Advertising revenuesRussia’s thematic TV channels market will grow more than 3 times within 6 years Source: J’son & Partners Consulting WWW.JSON.RU +7 (495) 625 72 45 10
  • 11. J’son and Partners Consulting is the leading consulting company inTelecommunications, High-Tech, TV and Media markets across Russia and CIS.Industry expertise: Consulting services: Broadcasting TV & Pay TV  Market research and analysis Internet Media & Services  Strategy and business planning Digital Content  Investment advisory Hardware, Software & IT services  Marketing & PR Fixed-line & Wireless telecom services Svetlana Vodianova Mikhail Shekhovtsov CEO Managing Director, Media Projects Svodianova@json.ru Mshekhovtsov@json.ru 11 WWW.JSON.RU +7 (495) 625 72 45

×