Beeline TV evolution from “Time shift” concept to   Cloud and Social TV concept   Anatoly Smorgonsky
Beeline TV in VimpelCom business
Beeline TV in FTTB business
Beeline TV Awareness in Internet                BaseCommon promo campaigns give greater awareness growth for less money
Beeline TV platform and billing• Unified IPTV/OTT Platform for broadcasting• All services in one billing account          ...
Main facts about Beeline TV
What we have on Beeline TV Channels                                   Video on Demand•191 channel incl. 23 HD•The biggest ...
Beeline TV in FTTB businessBeeline TV Subs (thous.) and Penetrationin FTTB (%)                                Beeline TV A...
Beeline TV additional service usage
Beeline TV Penetration in FTTB baseAll cities were launched in September 2010, except Moscow and Saint Petersburg    Regio...
Beeline TV, IPTV Market ShareIKS Consulting data
Beeline TV ARPU GrowthRegions ARPU and Service Margin Total         Moscow ARPU and Service Margin Total                  ...
Main barriers and new growth opportunities for Beeline TV
Beeline TV main barriers
Beeline TV main growth points
Beeline TV – is Social TV     iPhone       iPadSubscriber involved in TV watching process and gives feedbackTV now depends...
Beeline TV – is Social TV•   Time shift with Smartphone and Tablet PC (e.g. put TV Show on record     with iPhone remotely...
Beeline TV advertising campaign, fall               2011
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Beeline tv smorgonsky

  1. 1. Beeline TV evolution from “Time shift” concept to  Cloud and Social TV concept Anatoly Smorgonsky
  2. 2. Beeline TV in VimpelCom business
  3. 3. Beeline TV in FTTB business
  4. 4. Beeline TV Awareness in Internet BaseCommon promo campaigns give greater awareness growth for less money
  5. 5. Beeline TV platform and billing• Unified IPTV/OTT Platform for broadcasting• All services in one billing account Beeline TV Beeline  IPTV Platform and billing TV Bee lin e TV  
  6. 6. Main facts about Beeline TV
  7. 7. What we have on Beeline TV Channels Video on Demand•191 channel incl. 23 HD•The biggest base package 100 channels •Best premiers from Disney, •The biggest HD package WB, Sony•HD channels are included in base package •More than 500 movies are  available •10% in HD Applications •Best TV menu on market •Applications Yandex‐traffic, Yandex ‐ weather, Ru‐tube,  Twitter, SVOD •Social networks
  8. 8. Beeline TV in FTTB businessBeeline TV Subs (thous.) and Penetrationin FTTB (%) Beeline TV Avg. Sales (2011, Total Russia)
  9. 9. Beeline TV additional service usage
  10. 10. Beeline TV Penetration in FTTB baseAll cities were launched in September 2010, except Moscow and Saint Petersburg Regions Penetr.  Kemerovo 67% Tomsk 56% Kursk 55% Omsk 54% Voronezh 53% Krasnodar 52% Krasnoyarsk 52% Kaliningrad 50% Astrakhan 48% Lipetsk 48% Volgograd 46% Stavropol 46% Samara 45% Kaluga 43% Tula 42% Perm 41% Tver 40% Kazan 39% Ekaterinburg 39% Orel 38% Ufa 36% Rostov‐na‐Donu 34% Bryansk 33% Saratov 32% Ulyanovsk 32% Togliatti 32% Smolensk 32% Kostroma 31% Yaroslavl 29% N/Novgorod 26% Ivanovo 25% Moscow Region 22% St.‐Peterburg 19% Tyumen 11% Total Russia 31% In many cities Penetration of IPTV in FTTB base is 40% +
  11. 11. Beeline TV, IPTV Market ShareIKS Consulting data
  12. 12. Beeline TV ARPU GrowthRegions ARPU and Service Margin Total Moscow ARPU and Service Margin Total 69% 80% 100% 70% 77% 60% 80% 42% 50% 56% 60% 40% 30% 40% 20% 20% 10% 0% 0% 2011 2012 2011 2012 ARPU Service Margin ARPU Service Margin
  13. 13. Main barriers and new growth opportunities for Beeline TV
  14. 14. Beeline TV main barriers
  15. 15. Beeline TV main growth points
  16. 16. Beeline TV – is Social TV iPhone iPadSubscriber involved in TV watching process and gives feedbackTV now depends on subscribers opinion and goes more interactive in deed
  17. 17. Beeline TV – is Social TV• Time shift with Smartphone and Tablet PC (e.g. put TV Show on record  with iPhone remotely)• Place shift with PC, Smartphone and Tablet PC (e.g. subscriber starts to  watch TV Show on TV and continues on PC) • Twitter and Facebook integration in TV • Subscribers can “Like” TV shows and  discuss it in news feed• Recommendation engine on TV screen• Additional info on TV screens about TV shows,  movies and etc.
  18. 18. Beeline TV advertising campaign, fall 2011
  19. 19. Thank you!

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