2010.gada LIETUVAS mediju reklāmas tirgus un 2011.gada prognozes

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Lietuvas mediju reklāmas tirgus apjomi, sākot no 2005.gada līdz 2010.gadam. Apkopoti TNS Lietuva publiskotie tirgus dati un mediju aģentūras Starcom 2011.gada prognozes.

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2010.gada LIETUVAS mediju reklāmas tirgus un 2011.gada prognozes

  1. 1. LItHuANIA: Media adVerTisingmarkeT oVerVieW Y2010
  2. 2. Lithuania media advertising market declined by 1,5% in 2010 vs. 2009
  3. 3. Media billings declining by 1,5% +9% +1 6% -39 Difference in Net spending, EUR % Y2010 vs. Y2009 +1 8% -1,5 Media % TV +6% Radio - 7% Newspaper - 17% Magazine - 6% OOH - 4% Internet +25% Cinema - 18% Total Market - 1,5% • Decline in advertising net spending for non-TV media: highest drop in cinema (-18%) and print (-13%) • TV (+6%) and internet (+25%) investments increased Data source: TNS Lithuania
  4. 4. TV increases market share by ~3pp,reaching 47% SOS • Changes in ad spending share: TV (+3pp), internet (+2pp) and print (-4pp). Other media SOS fluctuations are within range of ~1 pp. • TV and print remains main media channels with highest SOS Data source: TNS Lithuania
  5. 5. Starcom forecasts Y2011Lithuania advertising marketwill grow by 10%
  6. 6. Starcom forecasts Y2011 Lithuania advertisingmarket will grow by 10% +9% +1 6% -39 % +1 8% -1,5 % +10% • Lithuania advertising market will start growing in Y2011. Biggest growth is expected in TV and Internet (the same as in Y2010). Data source: TNS Lithuania & Starcom predictions
  7. 7. Lithuania advertising market is expected torecover slightly better than Central & EasternEurope markets in Y2011 50% Central & Estern europe LithuaniaYear on year % change for media billings 40% 30% 20% 9% 13% 10% 10% 7% 8% 0% Y08 vs. Y07 Y09 vs. Y08 Y10 vs. Y09 Y11 vs. Y10 -10% -1,5% -20% -30% -25% -40% -39% -50% Data source: TNS Emor, Starcom preditions Zenith Optimedia market predictions
  8. 8. © Starcom

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