7. Create additional SMEs“Growing into” & “Growing out of” Model Growing into a SME Growing out of a SME (SOURCE – International Tax Dialogue, SME Conference)
8. Quatrro Confidential SMEs play a significant role in leading economies of the world China USA India Brazil (SOURCE – Industry Outlook- SMEs in China by Lauren Hilgers)
9. Knowledge Economy is different from Traditional Economy Differs on three attributes – Markets, Enterprises and Work Force
10. Knowledge Economy is different from Traditional Economy Differs on three attributes – Markets, Enterprises and Work Force Quatrro Confidential
11. Knowledge Economy is different from Traditional Economy Differs on three attributes – Markets, Enterprises and Work Force Quatrro Confidential
12. Knowledge Economy empowers “SME” to operate like an “MNE” In Knowledge Economy scale and multi national operations seemed to be delinked as evident from above example SME can certainly operate like and/or Grow into MNE
13. SMEs need to nurture specific traits that propel them into an MNE
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15. Concentration of shares and control management give the SME entrepreneur an advantageous position
16. The support of responsible shareholders will motivate the management team to develop greater skills
17. In SMEs generally there is a powerful recognition that employees constitute competitive advantage
19. Has the ability to maintain stable level of employment even during economic crisis
20. The long term horizon based on the willingness of entrepreneur to pass down the legacy to next generations, provides business stability
21. Provides a sense of security and assurance that employees will be able to pursue long term professional goals within a stable business framework
22. CEOs stay is 3 to 5 times longer than CEOs in MNCs..ofcourse there is no risk of CEO being fired through SMS!!Good practices of one region are seldom interpreted as bad anywhere else globally
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24. It is perceived to be more in family businesses on account of blood bonds between different employees
31. The key is to manage it properly in times when it is required the mostBad practices of one region are often interpreted as bad anywhere else globally
38. Earn while you learnThe companies that didn’t innovate HR practices in US, did them in India as they were competing with established players for talent
55. Young companies can collaborate with large enterprises to jointly market to SME’s
56. SME’s put lot of emphasis on TCO, not only on price. They will go for lower TCO’s
57. TCO includes resources required to implement and maintain a solution, customer and technical support, unanticipated upgrade costs to maintain compatibility with new development, up and down scalability, and the cost of managing new vendor relationships.Source : Milestone Group It takes little longer to build right channels but they are most efficient in long term
58. Networking opportunities are directly proportional to your inclination You will rarely come across entrepreneurs who do not network Networking helps in sharing ideas and obtain insights from others Thoughts when “shared” gets “doubled” and “halved” when concealed Networking in today’s time is not difficult…there are multiple avenues. You just need the inclination.
59. Quatrro Confidential Market to your own world to build the Brand – Digital Marketing It is a fact that all of you operate in a Digital World The most three most trusted forms of brand building are: Recommendations from people I know - 90% Consumer opinions posted online - 70% Branded websites - 70%The digital world has made the traditional two-way “Word-of-Mouth”marketing accessible and available to everyone with a computer and or a phone) The key is you need people with megaphones in the digital world to build your brand
60. Quatrro Confidential There are plenty of avenues to find the people with the megaphone/s Social Media – For Global Reach Mobile Media – For Local / Global Reach Digital Marketing gets you started in global markets with limited budgets without a physical presence in those markets Digital Marketing skill sets can be easily outsourced…they are several SMEs in India supporting International Companies in their Digital Initiatives However , it requires enough patience to acquire and grow audience, see results first and increasing returns subsequently
61. Thank You Happy to Answer Questions Raman RoyChairman & Managing Director Email: raman.roy@quatrro.com| Website: www.quatrro.com
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