1. Running head: COMMUNICATION METHODS 1
Communication Methods
Evelyn Mitchell
BCOM275
August 20, 2012
Joel Maier

2. COMMUNICATION METHODS 2
Communication Methods
As of August 5, 2011 there has been a terrible and unfortunate accident in one of our copper
mines in San Jose, Chile. The mine suffered a cave-in leaving 33 of our employees trapped
inside the cave.
Minera San Esteban Primera is sharing sadness with the family members of each trapped miner.
We are diligently working alongside with many officials and rescue aid workers were to locate
and save the trapped employees. The 33 employees are trapped at a depth of 300 meters. There is
no official confirmation on how much food, water, or oxygen is with the miners.
We as a company will not rest or give up any hope and efforts in locating and saving the 33
miners.
The rescue mission consists of drilling holes into the caved in rocks, in which will help aid
workers to locate the 33 trapped miners. As of Saturday, a second cave-in suspended aid
missions, which slowed the rescue mission for several hours.
Despite recent questions regarding the safety practices of our mines and organization, we are still
adhering to all the safety procedures, practices, and protocol set forth by both the FMC
(Federation of Chilean Mining Workers) and the CTC (Confederation of Copper Workers) and
will continue to operate as a leader in the Chilean copper mining world.
There has been a hotline set up for family members to call for information update on the mission;
the toll free number is 1-800-555-5555. This toll free line is open 24 hours a day and has live
operators for support.
Our thoughts and prayers go out to all miners, families, rescue workers, and employees of
Minera San Esteban Primera.
Some considerations to remember given the different roles and people in the audience are
Must remember to understand what each member of the audience belief system and what
they hold as truth, reaffirm those truths.
Must address the audience concerns toward the topic
Must understand emotions of the audience.
Must understand expectation of the audience and try to meet or exceed the audience
expatiations.

3. COMMUNICATION METHODS 3
Some of the potential needs of the families of the miners in receiving a message about this
incident are
The needs of the family would be primary safety and knowing that there is a plan in place to save
the miners. Also another need would that there are efforts in helping the family’s grief and
support.
What would be the potential needs of the company’s employees when receiving a message about
this incident?
Employees would want to know that the company is safe, still striving to operate in the mining
industry and also that there will be no job loss.
Employees also need to see that the company is reaching out and caring for their own employees
and efforts are being made to save the miners, just in case this may happen again.
What actions must you take before and after the message is delivered to ensure that it was
received as intended?
I would have my communication expert read the memo’s and give advice on how to best
communicate the messages. I also would try to think of what each audience member needs to
hear, start to understand what the families need and what the employees need to hear to be
confident that mining company is doing its best work.

4. COMMUNICATION METHODS 4
References
Petrou, M. (2010). Mining--on the wild side. Maclean's, 123(40), 40. Retrieved from
EBSCOhost

5. COMMUNICATION METHODS 5
As of August 5, 2011 there has been a terrible and unfortunate accident in one of our copper
mines in San Jose, Chile. The mine suffered a cave-in leaving 33 of our employees trapped
inside the cave.
Officials and rescue aid workers were notified immediately and working diligently to locate and
save the trapped employees. The 33 employees are trapped at a depth of 300 meters. There is no
official confirmation on how much food, water or oxygen is with the miners.
The rescue mission consists of drilling holes into the caved in rocks, in which will help aid
workers to locate the 33 trapped miners. A second cave-in on Saturday suspended aid missions
for a several hours.
Despite recent questions regarding the safety practices of our mines and organization, we are still
adhering to all safety procedures, practices, and protocol set forth by both the FMC (Federation
of Chilean Mining Workers and the CTC (Confederation of Copper Workers) and will continue
to operate and being a leader in the Chilean copper mining world.
All other mining projects and operations are still in operation and will not be set back due to this
event.
As more developments occur updates will follow our thoughts and prayers goes out to all miners,
families, rescue workers and employees of Minera San Esteban Primera.
Video Memo or face to face communication would be the best method. I feel that people respond
better and feel more sincerity and hope when there is a live person rather than just words.