Rockhouse Partners and Etix present: "Building & Measuring Effective Sponsorships with an Eye on ROI"

1. Show Me The Numbers
Building & Measuring Effective Sponsorships with an Eye on ROI
2014 IAFE Spring Seminar

2. Hello!
Joe Kustelski
CEO, Etix & Co-founder, Rockhouse Partners
joe@etix.com
Amanda Severs
Account Manager, Rockhouse Partners
amanda@rockhousepartners.com

3. Our Fair Partners
2014 IAFE Spring Seminar | Page 3
Rockhouse Partners | Etix

4. Our Framework
Brand
 Sell Tickets
 Build Audience
 Increase Brand Awareness &
Sponsorship Value
Fair
2014 IAFE Spring Seminar | Page 4
Ticketing Programs
Fan
Rockhouse Partners | Etix

5. The Rundown
• Developing a Plan
• Identifying Opportunities
• Getting Partners to Act
• Delivering Metrics that Matter
• Key Takeaways
2014 IAFE Spring Seminar | Page 5
Rockhouse Partners | Etix

6. We Love Questions
2014 IAFE Spring Seminar | Page 6
Rockhouse Partners | Etix

7. Event Goals
What Are You Trying to Accomplish?
Sell Tickets
Build Audience
Increase Brand Awareness
& Sponsorship Value
2014 IAFE Spring Seminar | Page 7
Rockhouse Partners | Etix

8. Event Goals
What Are You Trying to Accomplish?
Sell Tickets
Build Audience
Increase Brand Awareness
& Sponsorship Value
2014 IAFE Spring Seminar | Page 8
Rockhouse Partners | Etix

9. Event Goals
What Are You Trying to Accomplish?
Sell Tickets
Build Audience
Increase Brand Awareness
& Sponsorship Value
2014 IAFE Spring Seminar | Page 9
Rockhouse Partners | Etix

10. The Plan
Cost-Effective Strategy
Increased Exposure & Reach
New Audiences & Prospects
More Ticket Sales & Buzz
2014 IAFE Spring Seminar | Page 10
Rockhouse Partners | Etix

11. Your Opportunity
Cost-Effective Strategy: Website
2014 IAFE Spring Seminar | Page 11
Rockhouse Partners | Etix

12. Your Opportunity
Cost-Effective Strategy: Email
2014 IAFE Spring Seminar | Page 12
Rockhouse Partners | Etix

13. A True Partnership
Increased Exposure & Reach
2014 IAFE Spring Seminar | Page 13
Rockhouse Partners | Etix

14. A True Partnership
Increased Exposure & Reach
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Rockhouse Partners | Etix

15. Sharing Audience
Complement & Amplify
Where you need
brand awareness
2014 IAFE Spring Seminar | Page 15
Where you can
deliver value
Rockhouse Partners | Etix

16. Sharing Audience
New Audiences & Prospects
2014 IAFE Spring Seminar | Page 16
Rockhouse Partners | Etix

17. Sharing Audience
New Audiences & Prospects
2014 IAFE Spring Seminar | Page 17
Rockhouse Partners | Etix

18. Focus on the Win-Win
More Ticket Sales & Buzz
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Rockhouse Partners | Etix

19. Focus on the Win-Win
More Ticket Sales & Buzz
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Rockhouse Partners | Etix

20. Focus on the Win-Win
More Ticket Sales & Buzz
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Rockhouse Partners | Etix

21. Spurring Sponsors to Act
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Rockhouse Partners | Etix

22. Spurring Sponsors to Act
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Rockhouse Partners | Etix

23. Spurring Sponsors to Act
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Rockhouse Partners | Etix

24. Spurring Sponsors to Act
2014 IAFE Spring Seminar | Page 24
Rockhouse Partners | Etix

25. When the Music Stops
Focus on Afterglow
2014 IAFE Spring Seminar | Page 25
Rockhouse Partners | Etix

26. When the Music Stops
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Rockhouse Partners | Etix

27. Metrics that Matter
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Rockhouse Partners | Etix

28. The Recap Deck
Set Yourself Apart
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Rockhouse Partners | Etix

29. The Recap Deck
Set Yourself Apart
2014 IAFE Spring Seminar | Page 29
Rockhouse Partners | Etix

30. The Recap Deck
Set Yourself Apart
2014 IAFE Spring Seminar | Page 30
Rockhouse Partners | Etix

31. The Recap Deck
Set Yourself Apart
2014 IAFE Spring Seminar | Page 31
Rockhouse Partners | Etix

32. Key Takeaways
Widen the Net
Make It Easy
Return the Favor
Show Results
2014 IAFE Spring Seminar | Page 32
Rockhouse Partners | Etix

33. 2014 IAFE Spring Seminar | Page 33
Rockhouse Partners | Etix

34. Questions?

35. Thanks!
Joe Kustelski
CEO, Etix & Co-founder, Rockhouse Partners
joe@etix.com
Amanda Severs
Account Manager, Rockhouse Partners
amanda@rockhousepartners.com