Facebook Advertising for Nonprofits

Read enough on the internet and you’d think that Facebook is dead for businesses and nonprofits alike. Oddly, the same people making these claims are the very ones trying to sell you their marketing services. The thing is, not only is Facebook not dead but when done right, it’s quite possibly the best way to get to your target audience. That said, how you do Facebook well has indeed changed. No longer can you simply advertise anything you want and have that pushed out to anyone. The idea that one must pay to play has been written up as if it’s the worst thing ever. But how you pay-to-play can be the difference between big bucks/low return and spending next to nothing with stellar results. In this workshop you will learn: how to spend next to nothing and get excellent results with your Facebook ads; what to advertise and how that will change what you post on your page; wow to get high impact from your ads and how to track impact; how to use Power Editor, an advanced Facebook ad creator for maximum results; why you should NEVER boost a post; tools you can use to make the best Facebook ads even if you’re not a designer. Meet the Presenter Social Media strategist, Teacher, Speaker, Networker, and Writer, Jessica Dally has had extensive success running advertising campaigns with various nonprofits and for profit businesses around the Northwest and the world. As the former Executive Director and founder of Seattle Free School, a nonprofit run without cash donations of any kind, she has the expertise to get results without huge financial input. Jessica’s goal is to inspire people to ignore the naysayers and their “rules” of how things must work so that they may effect change in their own communities and grow businesses beyond their imagination. With a proven track record of success, Jessica is able to show measurable results using social strategy. You can see some examples here. Currently, Jessica is the Director of Marketing for South Sound Motorcycles and has worked extensively with various for profits and nonprofits including BEARTREK, Chris Morgan (PBS Presenter), Bee Culture Magazine, Tech Soup Global, and more. She is a motorcycle rider, solo traveler, and an avid reader living in the Seattle/Tacoma area.Read less