Domino's Full Digital Marketing Strategy
- 2. The Big Idea
• Monthly featured menu item
• $3 every month all year long
- 3. Target Audience
• 13 to 35 year olds
• Middle Class
• Craving inexpensive tasty food quickly
- 5. Performance Indicators
• Percentage of increased:
–Sales for specialty menu items
–Online profiles
–Text messages being sent out
- 6. Social Media
• Creating Buzz
• #Dominos3for3
• Facebook
• Twitter
• Instagram
- 10. Budget
• $20,000 a month
– GoogleAds: $5,000
– Marketing & PR: $10,000
– Online & Mobile: $5,000