Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
The Quintessence of Streetwear
1. The Quintessence of Streetwear
Real conventional streetwear is a variety of modern-day apparel, integrated between sports
clothes and maybe to an extent some militarized looks. This is one that communes to a range of
subcultures such as surf, hip hop, or skateboard cultures. However it was Stussy, a long-time
surfer who had invented its contemporary application. Some people may believe that this is
mainly an urban terminology coined from the streets being expressed through various means. It
must be taken into consideration that this was established by a legitimate surf organization.
Apparently, Shawn Stussy had taken a diverse and complex shirt brand based on a laid-back
lifestyle of surfers, skateboarders, and other young generation occupations. Initially, the styles
used were taken off from other limited edition brands that are extremely high priced and
exclusive. Actually, the most important components of the contemporary streetwear are
innovatively designed apparels like shirts demonstrating innovative images. This clothing has
turned out to be a wonderful canvas for individual expressions.
Majority of popular streetwear companies had established their brands from marketing T-shirts.
They opted not to limit their brand of consumers to mere surf spectators. They started their
distributorship via carefully selected channels. However, many realized eventually that what
actually comprise the brand are sales distribution and the image being projected. The art and
design had to take a step back for business to ensue. Anyhow, the major requirements to become
very successful in this business are capability to influence and prolonged existence or
permanence in the trade. Companies that delved in this venture are aware that endurance is
highly significant in this endeavor. For some business people, it is not so difficult to device a
shirt that will certainly be in demand. Making an up-and-coming rap artist wear it and show it off
during stints is not that hard. However, making it last for a decade or so is almost improbable in
this business.
The way streetwear is perceived now is not what it actually is about in the beginning. At one
point in time, certain distributors maintain their allocation extremely filtered. They prefer to
market and sell through certain avenues because they believe it all started in the streets. Their
messages are conveyed through their products. For them, it is their way of communicating with
their affiliates or so-called brothers in the streets. But thousands of other brands have already
emerged which do not have the slightest idea what it is all about. They do not share the same
cultures as the innovators of true streetwear. Not to be biased, many have become great learners.
An important learning was to be able to target the specific culture even if the one who
spearheads the company is not really part of the street culture. This is crucial since the
streetwear apparel is actually initiated and made by urban innovators and designers that utilize
clothes and fashion as expressions. It is important that the design will allow the consumer or user
to connect with the culture being considered.
Resource Box:
Suyo StreetWear provides sophisticated fashion forward clothing inspired by Urban Australian.
It make sure that each and every graphic and piece of packaging in it's clothing range is first and
foremost a piece of art in motion and aims to bring it to life through the art of fashion.
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