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This presentation should illustrate the importance of context for every product, service & context development. Only when we see the full social context, we are able to create meaningful solutions that...

This presentation should illustrate the importance of context for every product, service & context development. Only when we see the full social context, we are able to create meaningful solutions that address the real and underlying needs of humans - instead of flat category insights and too narrow target group descriptions.

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picture management stefan remix sociology hamburg human strategic marketing innovation big brand eranium erschwendner remix09 context conference consumer planning advertising society alto design customer crm tech palo vs socialcrm consumo

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