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WB4 - Ideas for dissemination Victor Jetten, Dhruba Shrestha UT - ITC A brave but poor stakeholder (digging a hole for himself)
What is there to disseminate? Overview of the project (diagram): always start with this, WB4 is one part of the whole Overview of technologies: conveys several messages Effect of a technology “tested in reality” (positive and negative, or inconclusive): Ecological + Socio-economic + Socio-cultural These effects are not based on expectations of any of the stakeholders (farmers as well as scientists), but on tests in a “real life” situation. What are these expectations? My situation will improve (yield/income/security/benefits) Desertification processes will be reversed/limited
For whom? Local stakeholders (farmers, technicians): talk in their language, give an honest answer in view of their expectations: what works, what doesn’t work and what we don’t know Farmer: talk agriculture, yield, cattle, soils/water. Terminology: use the list of ‘local’ indicators mentioned in WB3 (table 10, report WP 3.1). This gives the vocabulary that stakeholders use (greening etc.) “Policy makers/executers”: talk policy/money/subsidy find out what their objectives are towards national and international policies and advice them. NGO training
Overview of experiments Messages: - Impressive: look how serious we are! - It is an international project: results of a country are embedded in a large project.
To the farmers in a country it shows that they are part of something larger
We have on average 4000 cm of loess we still have enough soil for 600 years of agriculture!
Some times the message is complicated Ecology is at least as complicated as the human body, yet we are prepared to except incomprehensible medical experts while we expect desertification to be simple A simple message causes the expectation for simple solution! A message should be simple but not stupid