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Cn 14 th14_wb4_dissemination_ideas_jetten

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  • 1. WB4 - Ideas for dissemination
    Victor Jetten, Dhruba Shrestha
    UT - ITC
    A brave but poor stakeholder
    (digging a hole for himself)
  • 2. What is there to disseminate?
    Overview of the project (diagram): always start with this, WB4 is one part of the whole
    Overview of technologies: conveys several messages
    Effect of a technology “tested in reality” (positive and negative, or inconclusive):
    Ecological + Socio-economic + Socio-cultural
    These effects are not based on expectations of any of the stakeholders (farmers as well as scientists), but on tests in a “real life” situation.
    What are these expectations?
    My situation will improve (yield/income/security/benefits)
    Desertification processes will be reversed/limited
  • 3. For whom?
    Local stakeholders (farmers, technicians): talk in their language, give an honest answer in view of their expectations: what works, what doesn’t work and what we don’t know
    Farmer: talk agriculture, yield, cattle, soils/water.
    Terminology: use the list of ‘local’ indicators mentioned in WB3 (table 10, report WP 3.1). This gives the vocabulary that stakeholders use (greening etc.)
    “Policy makers/executers”: talk policy/money/subsidy find out what their objectives are towards national and international policies and advice them. NGO training
  • 4. Overview of experiments
    Messages:
    - Impressive: look how serious we are!
    - It is an international project: results of a country are embedded in a large project.
    • To the farmers in a country it shows that they are part of something larger
    So this table has to be shown differently…
  • 5. Strength of icons…
  • 6. Use icons…
    A farmer may be illiterate , but he/she may use a smartphone with icons
    Illiterate does not mean unused to technology
  • 7. Possible icons for techniques
  • 8. Using symbols
    16 MDG targets
    Colour signifies progress
  • 9. Summarizing results of WB4
    • Evaluation tables (the same as in WB3 but based on the experiments: ecology – socio-economy - culture
  • Proposal for display
    “Contour ploughing”
    Ecology
    Socio-Economy
    Cultural
  • 10. Proposal for display
    Use local indicators?
    Runoff
    Soil water increase
    Costly (fuel)
    Fields incorrect shape
  • 11. This may generate a useful overview
    Reason x
    Reason y
    Reason z
  • 12. Results and messages
    • Result: erosion in Portugal is maybe a few tons per ha! Compared to China e.g. it is not very impressive.
    • 13. But this eroded material is very rich in nutrients (forest soil) so not the amount matters but the type of material.
    • 14. The increase in moisture in Tunisia of a technique may be 40 mm.
    • 15. This may be significant for the survival of Olive trees.
    • 16. Conservation in China may limit sediment loss on the fields, but the gullies will still produce sediment
    • 17. So the off-site effects (siltation rivers) may not change in the short term
  • Simplification
    On the one hand:
    • As a scientist your feeling will be to disagree with the simplification, argue that something is not exactly true
    • 18. Ask yourself how important your feeling is compared to the overall impression
    • 19. If you still don’t agree make changes
    On the other hand:
    • Simple is not stupidity
    • 20. For simple problems the public expects simple solutions
    • 21. Show the result to your family, and ask what they have understood
  • Some messages are not very smart..
    • 1980s: Rainforest are the lungs of the earth….
    • 22. Later it appeared that a ha of Maize field produces the same amount of net oxygen as a ha of rainforest…. so cutting the rainforest is not as bad as it seemed
    • 23. 1970s Deserts increase with 6m per year …
    • 24. Later it appears there is a cyclic movement based on El Nino and La Nina …. so it is not as bad as it seemed
    • 25. 2000s Climate change discussion, becomes a carbon discussion, becomes a carbon trade discussion, generates a stupidity such as biofuel
    • 26. Erosion on the loess plateau is 2cm per year!
    • 27. We have on average 4000 cm of loess we still have enough soil for 600 years of agriculture!
    Some times the message is complicated
    Ecology is at least as complicated as the human body, yet we are prepared to except incomprehensible medical experts
    while we expect desertification to be simple
    A simple message causes the expectation for simple solution!
    A message should be simple but not stupid
  • 28. Forms of dissemination
    • A form that forces you to summarize, to select the two or three clearest results + messages
    • 29. Intro desire (simplified circle diagram)
    • 30. A picture of experiments (just an example, or one picture per experiment with a caption)
    • 31. The icon-type diagrams with results
    • 32. Conclusions
    • 33. Posters, Flyers, WWW