Iperdesign Capabilities Presentation

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sense-appeal branding

Copyright © 2009 Iperdesign.™ All rights reserved.

Who We Are
Iperdesign is a creative studio that brings together
the unique perspectives of experienced
advertising, multimedia, product and interior
design professionals.
In this way, we are able to oer a more innovative
approach to the development of your company’s
complete image, message and products within the
framework of sensorial branding. Under this
philosophy, we approach every project with the
goal to reach your audience through as many of
the ﬁve senses as possible in order to
communicate your total brand experience and
make an impact that lasts.


What We Do

brand identity brand communication brand interaction


How We Do It

Sensorial Branding
Because we believe engaging your audience on multiple levels is one of the most important aspects of
eective branding, we approach each project with a goal to bring in as many of the ﬁve senses as
possible. Sometimes that means concentrating on the visual appeal of logos and print advertising
campaigns. But often, it means helping you consider the impact of the paper you choose for your
brochure, the interactive capabilities built into your Web site, the packaging that sells your product, or
even the inspiration you add to your own ofice space or company-sponsored events.


Our 3D Process

3D Process: Definition - Design - Delivery
While Sensorial Branding is the philosophy that inspires us, the 3D Process is the
implementation strategy that creates success. We strive to work with our clients
according to three distinct phases - Definition, Design and Delivery.

Definition:
We work in close collaboration with you to gain an in-depth understanding of your
project’s characteristics and objectives in order to formulate the best creative strategy.

Design:
Next, we translate the creative strategy into clearly communicated concepts for your
review.

Delivery:
Once final approvals are given, we prepare your optimized design and follow it
through all phases of production.

We encourage our clients to provide input during every phase of the process, and
believe your contribution is important to the success of any project.

Our 2 ofices
10 years in business

Studio 15 professionals

Eligio Sgaramella
President, CEO

Co-founder of Iperdesign, Eligio Sgaramella is responsible for creative strategies, graphic design and
advertising services. Eligio began freelancing in 1995, gaining valuable experience in packaging,
graphics and advertising design along the way. In 1997 he graduated from the Istituto Europeo di
Design in Rome, and found employment until 1999 with the Dorland Agency. There he developed
projects for clients such as Nissan, Globalstar, Elsacom, Citycom and others. Eligio also served as the
art director of Italia Magazine, a periodical based in New York featuring Italian fashion and design and
as art director at a Philadelphia marketing ﬁrm, working on such accounts as Ramada, Budget, Avis
and Alfred Angelo.

experience


Anthony Groves
Creative Director, Partner

Anthony Groves is a 1996 graduate of the Columbus College of Art Design in Ohio, where he earned
a degree in Illustration and Advertising. Since then, he has specialized in combining the two into high
quality computer illustration and graphics for marketing, advertising and corporate identity projects in
virtually all media. A part of the graphic design industry since 1997, Anthony has worked at a
marketing ﬁrm in Philadelphia, and before that, in the art department of major travel company. His
clients before Iperdesign included Stork, Cendant Corporation, ABFS and Lippincott Williams and
Wilkins. Anthony also brings a variety of freelance experience to the table including non-proﬁts,
entertainment companies and sports-related clothing design.

experience


Nicola di Cosmo
Creative Director, Multimedia

Co-founder of Iperdesign, Nicola Di Cosmo is our director of marketing strategy, research and
multimedia services. From 1997 to 1999, Nicola collaborated with IDA studio in Rome designing
products for their clients Bormioli Rocco and Colle Cristal design, before graduating from the ISIA in
Rome in 1999. It was during a move to New York that Nicola worked as a multimedia designer for
Material ConneXion, Inc. Today, he is back in Rome representing Iperdesign’s services there.

experience


Your team at iperdesign
Felipe Goycoolea
Eligio Sgaramella Dana Dinerman Director, Video Editing
President, CEO Sr. Copywriter, Editor

Daniel Di Pietro
Anthony Groves Charlie Pﬂaumer Multimedia Designer
Creative Director, Partner Graphic Designer

Federico Berrichelli
Nicola di Cosmo Andrea Cavallari Sound Designer
Creative Director, Multimedia Sr. Developer

Anna Schirato Giorgio de Angelis
Architect, Interior Designer Motion Graphic Designer

Richard Dinerman Alessandro Lupo
Account Executive Multimedia Designer

Laura Nunzi Marco Ferretti
Graphic Designer Designer, 3D Modeling


brand
identity


brand identity

Logos


brand
communication


brand communication

Collateral


brand communication

Publishing


brand communication

Advertising


brand
interaction


brand interaction

Multimedia


brand interaction

Web, e-Commerce


brand interaction

Packaging


brand interaction

Environmental


USA ITALY

1001 White Horse Pike Via Ombrone 14
Haddon Township, NJ 08107 00198 Roma
Tel. +1 215 253 5702 Tel. +39 06 902 88658
Fax +1 801 880 2168 Fax +39 06 622 98289


Iperdesign Capabilities Presentation

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