Describes our purpose, vision and goals.

1. Heelprint
Communications
University of North Carolina at Chapel Hill
School of Journalism and Mass Communication
Fall 2010
Heelprint
Communications

2. Our History
• Founded in summer 2009
• Co-Founders: Megan Carriker, Amy Dobrzynski, Cecilia Gomes,
Sabrina Wood
• Partnership between Ad Club and Carolina PRSSA
• Clients: York House Press, Orange County Partnership to End
Homelessness, Aasha, Blinkness
• Staff: 65 members
Heelprint
Communications

3. Our Purpose
Gain real world public relations and advertising experience
Help businesses and non-profit organizations in the Chapel Hill
community
Challenge students’ creativity while helping develop their
communication skills
Emphasis on team-work and individual exploration
Heelprint
Communications

4. Our Talent
7 member Board of Directors
 CEO, COO, CFO
 Senior Directors (Marketing, Design & Copy, Public Relations,
Technical)
22 associates, 3 teams
 Marketing
 Public Relations
 Design & Copy
Heelprint
Communications

5. Our Services
Heelprint
Communications

6. Our Advantage
Only student-run firm in the area
No one can provide the services we offer at
 the same cost
 with the same connections to the UNC-Chapel Hill campus
Target businesses with little to no communications presence
Focus on non-profits
Heelprint
Communications

7. Our Clients
Heelprint
Communications

8. Example #1
Example #2
Example #3
Heelprint
Communications
Examples of promotional materials:

9. Our Vision
Help students get the public relations and advertising
experience they need to get an internship/job
Support system of UNC
Build on what students learn in their classes
Create a community learning environment
Interaction with clients and other staffers
Heelprint
Communications

10. Our Future
We only accept the best at Heelprint Communications
 Treated as an internship
 Resumes and cover letters
 Interview process
Extensive training and mentoring program
 Younger students “shadow” more experienced staffers
 Emphasis on learning and collaboration
Heelprint
Communications

11. Our Mission
Heelprint Communications is dedicated to providing students at
UNC-Chapel Hill with the unique opportunity to gain real world
public relations and advertising experience, while helping
businesses and non-profit organizations with their strategic
communication needs. We are an innovative, student-run
agency that aims to challenge students’ creativity while helping
develop their communication skills through team-work and
individual exploration. We are passionate about our work, and
we are dedicated to making your heelprints stick.
Heelprint
Communications
Let us help you. Create your heelprint.

12. Our Contact Information
 Chief Executive Officer – Amy Dobrzynski,
amy@createyourheelprint.com
 Chief Operating Officer – Elizabeth Graper,
elizabeth@createyourheelprint.com
 Chief Financial Officer – Vivian Xue,
vivian@createyourheelprint.com
 Current website: www.heelprintcomm.wordpress.com
 New website: www.createyourheelprint.com
Heelprint
Communications