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Heelprint Communications
Heelprint Communications
Heelprint Communications
Heelprint Communications
Heelprint Communications
Heelprint Communications
Heelprint Communications
Heelprint Communications
Heelprint Communications
Heelprint Communications
Heelprint Communications
Heelprint Communications
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Heelprint Communications

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Describes our purpose, vision and goals.

Describes our purpose, vision and goals.

Published in: Education, Business
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  • 1. Heelprint Communications University of North Carolina at Chapel Hill School of Journalism and Mass Communication Fall 2010 Heelprint Communications
  • 2. Our History • Founded in summer 2009 • Co-Founders: Megan Carriker, Amy Dobrzynski, Cecilia Gomes, Sabrina Wood • Partnership between Ad Club and Carolina PRSSA • Clients: York House Press, Orange County Partnership to End Homelessness, Aasha, Blinkness • Staff: 65 members Heelprint Communications
  • 3. Our Purpose Gain real world public relations and advertising experience Help businesses and non-profit organizations in the Chapel Hill community Challenge students’ creativity while helping develop their communication skills Emphasis on team-work and individual exploration Heelprint Communications
  • 4. Our Talent 7 member Board of Directors  CEO, COO, CFO  Senior Directors (Marketing, Design & Copy, Public Relations, Technical) 22 associates, 3 teams  Marketing  Public Relations  Design & Copy Heelprint Communications
  • 5. Our Services Heelprint Communications
  • 6. Our Advantage Only student-run firm in the area No one can provide the services we offer at  the same cost  with the same connections to the UNC-Chapel Hill campus Target businesses with little to no communications presence Focus on non-profits Heelprint Communications
  • 7. Our Clients Heelprint Communications
  • 8. Example #1 Example #2 Example #3 Heelprint Communications Examples of promotional materials:
  • 9. Our Vision Help students get the public relations and advertising experience they need to get an internship/job Support system of UNC Build on what students learn in their classes Create a community learning environment Interaction with clients and other staffers  Heelprint Communications
  • 10. Our Future We only accept the best at Heelprint Communications  Treated as an internship  Resumes and cover letters  Interview process Extensive training and mentoring program  Younger students “shadow” more experienced staffers  Emphasis on learning and collaboration Heelprint Communications
  • 11. Our Mission Heelprint Communications is dedicated to providing students at UNC-Chapel Hill with the unique opportunity to gain real world public relations and advertising experience, while helping businesses and non-profit organizations with their strategic communication needs. We are an innovative, student-run agency that aims to challenge students’ creativity while helping develop their communication skills through team-work and individual exploration. We are passionate about our work, and we are dedicated to making your heelprints stick. Heelprint Communications Let us help you. Create your heelprint.
  • 12. Our Contact Information  Chief Executive Officer – Amy Dobrzynski, amy@createyourheelprint.com  Chief Operating Officer – Elizabeth Graper, elizabeth@createyourheelprint.com  Chief Financial Officer – Vivian Xue, vivian@createyourheelprint.com  Current website: www.heelprintcomm.wordpress.com  New website: www.createyourheelprint.com Heelprint Communications

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