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21 things you might not know about Product Design...

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21 key things an entrepreneur should know about product design. Presentation for BootUp, a Startup Incubator in Hong Kong.

21 key things an entrepreneur should know about product design. Presentation for BootUp, a Startup Incubator in Hong Kong.

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    21 things you might not know about Product Design... 21 things you might not know about Product Design... Presentation Transcript

    • 21 things you might not know about Product Design...
      ...and if you do, please pretend like you don't.
      Etienne Garbugli
      Web & User Experience Strategist
    • Me meme.
      • Montreal, Canada raised
      • Comms / Marketing background
      • First (Geocities) Website in 1998
      • Founded 3 businesses (1 startup)
      • RecognizedUsability / UX / IXD / IA expert with 7+ years of experience
    • 1.
      Ideas are nothing without
      proper execution
    • }
      Idea
      x Execution
      ________
      Result
      Boo.com
    • 2.
      Most people only really use
      5 to 7 services
    • }
      Whywould I addyouhere?
    • 3.
      You can’t easily change user behavior
    • 4.
      Understand your meaning
    • Company name is for market segmentwho are dissatisfied with problem being solved. Our product name or service offering provides companies with benefits. Unlike our competitors, we have proprietary advantage.
      }
      What are yousolving? How do you know?
    • 5.
      Challenge the Status Quo
    • Reverse
      engineer designs.
      Find patterns and
      improvement
      opportunities.
      }
    • 6.
      You may not need a signup
    • Tripit.com
    • 7.
      Perceived value is key
    • Moof.com
      }
      It’snever about the tool; youneed to focus on value.
      Askyourself, doesthis help anyonereachtheir goal?
    • 8.
      You don’t have to build everything
    • Iteration1
      SchedulingBoard, Progress Reports, Job Status Reports, Profitability Reports, Customer Tracking, Call-back Scheduling, Dashboard Customization, SharedAppointments, PurchaseOrderContract, Workflow Management, SchedulingBoard, Reminders, Invoicing, Billing, Search, Signup, Login
      }
      Build the
      minimum
      needed to
      launch. Builditverywell.
      Iteration 2
      User Ratings, Social Media, PrintView
      Eh…
      Iteration3
    • 9.
      Others have done it before
    • }
      You don’tneed to re-do whatalreadyexists.
    • 10.
      The longer it takes to develop, the less likely it is to launch
    • W1 W5 W10 W15 W20 W25 W30 W35 W40
      Great idea
      Team Setup
      Thinking
      Debating
      Arguing
      Planning
      Executing
      Out of Money…

      }
      Buildmomentum, not projectplans.
    • 11.
      Typing is a barrier to entry
    • }
      Newsletter
      signup. Please
      kill me…
    • 12.
      Content actually matters
    • }
      Great content
      is simple,
      scannable and
      purposeful.
    • 13.
      Visual flows convert
    • }
      What do you
      notice first?
      Second? Third?
    • Alignment
      + Color
      + Contrast
      + Shape
      + Size
      + Whitespace
      ___________
      Visual Weight
      }
    • 14.
      The blank state should not be blank
    • Whatnow?!
      Blank
      screens are
      communication
      opportunities.
      }
      Dokdok.net
    • 15.
      People love overviews
    • }
      Always look for ways to provide an overview. Most of your favorite Websites do it!
    • 16.
      (Great) UX can create word of mouth
    • }
      « Wow »
      moments
      helpedmake
      Mintfamous.
      Mint.com
    • 17.
      Copying can be dangerous
    • Amazon.com
      Target.com
      }
      Same design, different reality.
    • 18.
      Good designs feel natural
    • Design is a
      reductive
      process. You
      need the
      right options
      at the right
      time and
      the right
      position.
      }
      ABtests.com
    • 19.
      You need metrics to survive
    • }
      Trackevery
      step of the
      funnel. Understand
      the issues.
    • 20.
      Features are best introduced one at a time
    • Batch Import and Export of catalogue Product comparisons Product Reviews Layered / Faceted Navigation for filtering of products in Search Results Shopping Cart ReportProduct
      Image Zoom-in DownloadableProductsCapabilityAbandonedShipping to multiple addresses in one orderOrderTrackingfromAccount A/B and MultivariateTesting Google Base IntegrationMeta-information for products and categories Admin Dashboard for Report Overview
      }
      Introduce one feature at a time to be able to identify issues and roll back if necessary.
    • 21.
      You can’t know everything
    • POST analysisHeuristic evaluations Lean startup methodology5 second test Scrum A/B testing SWOT analysis
      Aarrr metrics 4Q surveys Cost-benefit analysis Conversion funnel Analysis Price Point Analysis Personas
      }
      What do you know? What do you really need to know?
    • +1 Bonus
    • “Progress is not the number of features, it's user behavior changes.”
      - Dave McClure
      }
      Spend 80% of your time optimizing features, 20% on creating new ones.
    • Thank you.
      Etienne Garbugli
      Web & User Experience Strategist
      Phone: 6753 5849
      Email: Etienne@21lives.com
      Twitter: @kotsego