Why You Need Someone Like me on Your Project
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21 Things You Might Not Know About Product Design...
- 21 Things You Might Not Know About Product Design... ...and if you do, please pretend like you don't. Etienne Garbugli Product Design & Marketing Consultant
- Me me me.
- •Comms / Marketing background •First (Geocities) Website in 1998 •Founded 2 startups (Flagback & HireVoice) •Senior Usability / UX Expert •Author of Lean B2B: Build Products Businesses Want
- 1. Ideas are nothing without proper execution
- } Boo.com
- 2. Most people only really use 5 to 7 services
- }
- 3. You can’t easily change user behavior
- 4. Understand your meaning
- Company name is for market segment who are dissatisfied with problem being solved. Our product name or service offering provides companies with benefits. Unlike our competitors, we have proprietary advantage. }
- 5. Challenge the Status Quo
- }
- 6. You may not need a signup
- Tripit.com
- 7. Perceived value is key
- } Moof.com
- 8. You don’t have to build everything
- }
- 9. Others have done it before
- }
- 10. The longer it takes to develop, the less likely it is to launch
- } L
- 11. Typing is a barrier to entry
- }
- 12. Content actually matters
- }
- 13. Visual flows convert
- }
- }
- 14. The blank state should not be blank
- } Dokdok.net
- 15. People love overviews
- }
- 16. (Great) UX can create word of mouth
- Mint.com }
- 17. Copying can be dangerous
- Amazon.com Target.com }
- 18. Good design feels natural
- } Whichtestwon.com
- 19. You need metrics to survive
- }
- 20. Features are best introduced one at a time
- } Batch Import and Export of catalogue Product comparisons Product Reviews Layered / Faceted Navigation for filtering of products in Search Results Shopping Cart Report Product Image Zoom-in Downloadable Products Capability Abandoned Shipping to multiple addresses in one order Order Tracking from Account A/B and Multivariate Testing Google Base Integration Meta-information for products and categories Admin Dashboard for Report Overview
- 21. You can’t know everything
- } POST analysis Heuristic evaluations Lean startup methodology 5 second test Scrum A/B testing SWOT analysis Aarrr metrics 4Q surveys Cost-benefit analysis Conversion funnel Analysis Price Point Analysis Personas
- +1 Bonus
- “Progress is not the number of features, it's user behavior change.” - Dave McClure, Entrepreneur & Investor }
- Thank you. Etienne Garbugli Product Design & Marketing Consultant Email: Etienne@leanb2bbook.com Blog: www.leanb2bbook.com Twitter: @egarbugli
