21 Things You Might Not Know About Product Design...

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21 key things an entrepreneur should know about product design. Presentation for BootUp, a Startup Incubator in Hong Kong.

Published in: Technology, Design
  • I enjoyed reading this. I would like to include that at Cycloides, we will share our thought process, experience, insight, tools, ideas, techniques and templates, so that you understand the behavior of your project and how it is affected by limiting resource and schedule, and what recurring techniques and approaches to leverage as you cope with constraints. You can visit below website for better insight: http://cycloides.com/
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  • Njce! Thanks for sharing.
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  • Thank you Etienne.
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21 Things You Might Not Know About Product Design...

  1. 21 Things You Might Not Know About Product Design... ...and if you do, please pretend like you don't. Etienne Garbugli Product Design & Marketing Consultant
  2. Me me me.
  3. •Comms / Marketing background •First (Geocities) Website in 1998 •Founded 2 startups (Flagback & HireVoice) •Senior Usability / UX Expert •Author of Lean B2B: Build Products Businesses Want
  4. 1. Ideas are nothing without proper execution
  5. } Boo.com
  6. 2. Most people only really use 5 to 7 services
  7. }
  8. 3. You can’t easily change user behavior
  9. 4. Understand your meaning
  10. Company name is for market segment who are dissatisfied with problem being solved. Our product name or service offering provides companies with benefits. Unlike our competitors, we have proprietary advantage. }
  11. 5. Challenge the Status Quo
  12. }
  13. 6. You may not need a signup
  14. Tripit.com
  15. 7. Perceived value is key
  16. } Moof.com
  17. 8. You don’t have to build everything
  18. }
  19. 9. Others have done it before
  20. }
  21. 10. The longer it takes to develop, the less likely it is to launch
  22. } L
  23. 11. Typing is a barrier to entry
  24. }
  25. 12. Content actually matters
  26. }
  27. 13. Visual flows convert
  28. }
  29. }
  30. 14. The blank state should not be blank
  31. } Dokdok.net
  32. 15. People love overviews
  33. }
  34. 16. (Great) UX can create word of mouth
  35. Mint.com }
  36. 17. Copying can be dangerous
  37. Amazon.com Target.com }
  38. 18. Good design feels natural
  39. } Whichtestwon.com
  40. 19. You need metrics to survive
  41. }
  42. 20. Features are best introduced one at a time
  43. } Batch Import and Export of catalogue Product comparisons Product Reviews Layered / Faceted Navigation for filtering of products in Search Results Shopping Cart Report Product Image Zoom-in Downloadable Products Capability Abandoned Shipping to multiple addresses in one order Order Tracking from Account A/B and Multivariate Testing Google Base Integration Meta-information for products and categories Admin Dashboard for Report Overview
  44. 21. You can’t know everything
  45. } POST analysis Heuristic evaluations Lean startup methodology 5 second test Scrum A/B testing SWOT analysis Aarrr metrics 4Q surveys Cost-benefit analysis Conversion funnel Analysis Price Point Analysis Personas
  46. +1 Bonus
  47. “Progress is not the number of features, it's user behavior change.” - Dave McClure, Entrepreneur & Investor }
  48. Thank you. Etienne Garbugli Product Design & Marketing Consultant Email: Etienne@leanb2bbook.com Blog: www.leanb2bbook.com Twitter: @egarbugli

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