Hsmai newsletter cougar chapter
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Hsmai newsletter cougar chapter Hsmai newsletter cougar chapter Document Transcript

  • HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL ! SPRING 2009 HS MAI Newsletter University of Houston Conrad N. Hilton Cougar Chapter HSMAI Cougar Chapter Members, To receive the latest information Thank you for a wonderful year. We about HSMAI Cougar Chapter please ARTICLES OF can proudly say that we are now one of log-on to: INTEREST: the fastest growing and most active HSMAI.Cougarchapter@gmail.com organizations in the Conrad N Hilton This email account has been 1.1 College. With only one year under are created to provide us with an efficient INTRODUCTION belt we have successfully added more and accessible means of than fifteen active members to the communication amongst one another. HSMAI organization. A job well done, I The email account is available for all 1.2 NEW EMAIL ACCOUNT would like to congratulate each and members to use and will allow everyone of you for making this everyone to send emails and updates organization come alive. This however is related to HSMAI. The use of a 2.1 only the beginning as the future looks members email account will allow us COUGAR GROUNDS even more promising for the HSMAI to develop an organized database of PROJECT Cougar Chapter. We are clearly contacts with email address, and becoming the most innovative and phone numbers that will be easily dynamic student organization in the accessible and overtime lead to a large 3.1 college. Driven to become future leaders networking pool of contacts. Also, UPCOMING EVENTS in the Tourism, Travel, and Hospitality with time this email account will be Industry we strive to use HSMAI as a used to record or store previous source for sales and marketing documents for future members to 3.2 information, knowledge, business use, whether it be “How to run a FUTURE GOALS development, and networking. As student fundraiser” or a “Thank You” letter members of the Cougar Chapter we will allowing members to view all previous 3.3 use the knowledge learned in class and messages will save time and eliminate INSTALL MEAGAN AS apply it to develop skill-full projects that confusion. May I add that If you wish PRESIDENT will enhance are professional image as an to personalize your message you can organization and individually. We will still leave your name at the footer of strive to become an organization of the email. Future plans for bettering highly developed students with the email account would be to create dependable skills in Marketing, Public member profiles and post meetings/ Relations, Event Planning, and Revenue event on gmail calender. Again, this Management. Last but not least, we will email account is for all to use and I make HSMAI Cougar Chapter the most hope it will be a useful and continuos enjoyable and sought after organization tool for present and future HSMAI to be apart of because we will have FUN cougar chapter members. along the journey to success. Remember Password: marketingTO BE THE LEADING SOURCE FOR SALES AND MARKETING INFORMATION, KNOWLEDGE, BUSINESS DEVELOPMENT, AND NETWORKINGFOR PROFESSIONALS IN TOURISM, TRAVEL, AND HOSPITALITY.! http://www.hsmai.org/
  • HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL ! SPRING 2009 THE COUGAR GROUNDS STUDENT MARKETING PROJECT OBJECTIVES OF HSMAI For those of you looking for a great opportunity to experience research development in consumer expertise and intelligence, strategic marketing, marketing communications, and public relations join us to develop the first ever student based marketing project for Cougar Grounds Coffee Shop. COUGAR GROUNDS many mornings as you would like. The PROJECT more time we spend consistently Objectives of project include progressing the better the outcome.developing marketing strategies for Cougar Recently, We had a conference callGrounds Coffee Shop that will stimulate with Qualtrics the online surveysales growth, revenue optimization, and software company. The call consisted ofname recognition to obtain maximum them navigating us through the processperformance levels. Provide students with of designing a survey. Some advantagesan opportunity to employ professional of using Qualtrics software is that itmarketing concepts in business gives you the option as survey builder toatmosphere. Provide students with create a unique and interesting layout ofleadership and management skills. questions that will capture the attention Currently: We are trying to create a of survey takers and keep themdatabase of people interested in working motivated to accurately answeron the Cougar Grounds project. If you questions. It also provides organization,could send me your hours of availability, and other easy to use tools. We can havename, and phone number we can begin to a brief overview of the system whenform groups with one another and start time permits us to.collaborating ideas to move this project in The next step in the Cougara progressive direction. Grounds project will be a Analyzing Meeting times as of now are 9 a.m. Consumer Purchase History, CostMonday-Friday in Cougar Grounds or by Control Analysis, Obtaining Detailedtime requested. Morning meetings will be Record of Sales, Determine focus pointsbeneficial towards us because it will allow of survey, and Distributing Survey. I alsous to witness a steady inflow of consumers believe Professor Lattin’s Consultingand their behaviors. Based on your Class would like to correlate with us onenthusiasm please join others and myself as this project. TO BE THE LEADING SOURCE FOR SALES AND MARKETING INFORMATION, KNOWLEDGE, BUSINESS DEVELOPMENT, AND NETWORKING FOR PROFESSIONALS IN TOURISM, TRAVEL, AND HOSPITALITY.! http://www.hsmai.org/
  • INVESTOR NEWSLETTER ISSUE N°3! SPRING 2009 THE HILTON UNIVERSITY HOTEL BRANDING AND MARKET POSITIONING PROJECT OVERVIEW The Hilton University of Houston Hotel and Conference Center is getting a facelift. A $12 million facelift! Through a consulting services agreement with Hilton Hotels, the Conrad N. Hilton College of Hotel and Restaurant Management is redeveloping the existing hotel property into a state-of-the-art hotel and conference center that, upon completion, will provide hospitality students studying at the top-ranked College with a new training facility and enhanced experiential learning program second to none. Renovation is slated to begin in late fall with completion targeted for December 2009.Leadership Experience HSMAI Involvement A new Student Leadership Program will allow We learned that “market positioning refers to thestudents to work directly with the University Hilton’s activities that a firm undertakes to place the brand ingeneral manager in student management positions on a customers’ minds so they understand what the brand isnumber of hotel operational projects, including receiving and who its competitors are”. With the renovation of thehands-on experience in the multi-dimensional aspects of Hilton Hotel we are presented with the opportunity toan actual hotel remodeling project. experience the procedures of repositioning a hotel. A When the renovation is complete and the Student skill set usually obtained in the later years of a career, weLeadership Program is implemented, our facilities and as student members of HSMAI can gain an edge on theprograms will be like no other,” attests Bowen. “Without competition by using this opportunity to deepen area doubt, the stature of the Hilton College will be marketing skills in areas such as Branding, Marketsignificantly elevated within academic circles and Positioning, Repositioning, and Public Relations.throughout the hospitality industry. This upgrade will We will support the Student Leadership Programresult in better-trained graduates for all sectors of the and build a relationship with all those who will sharehospitality business and keep with Conrad N. Hilton’s with us knowledge and guidance towards our goals. Thewish to create American hotel managers and top goal of the project will be to develop and present aexecutives who can compete globally.” analysis of the desired position market after renovation, Building a relationship with the Hilton Hotel will forming ways of promoting the newly renovated hotel,afford hospitality students an enhanced experiential along with working along side the Hilton Hotellearning environment designed to better prepare Marketing and Sales Staff to further develop knowledgegraduates to succeed in our fast paced and dynamic of the repositioning process.industry.”TO BE THE LEADING SOURCE FOR SALES AND MARKETING INFORMATION, KNOWLEDGE, BUSINESS DEVELOPMENT, AND NETWORKINGFOR PROFESSIONALS IN TOURISM, TRAVEL, AND HOSPITALITY.! http://www.hsmai.org/ View slide
  • FUNDRAISER CONCEPT IDEAS 1 & II! SPRING 2009 5k Run! 1ST ANNUAL CONRAD N. HILTON 4 ON 4 BASKETBALL TOURNAMENT FUNDRAISER GOALS ! The outlining purpose of establishing a We are a student organization of veryfundraiser is to raise money to provide ambitious and innovative students whoscholarship funds for all active members who together can reach any goal set before us.display enthusiastic interest in Hospitality Sales Planning a fundraiser of this magnitude willand Marketing. Therefore, the money raised be challenging. However, if we set forthfrom the fundraiser will be used as an incentivefor students to join HSMAI, because not only attainable goals and work in a progressive Goals movement and start now we can accomplish awill they be receiving the leading source for successful fundraiser event. Short Termsales and marketing information, knowledge,business development, and networking by In the end, the fundraiser event will give Timeline!joining but also funding that will cover their us a pool of connections and networking Establish Event Com mittee !HSMAI initiation fee. opportunities by having built key Research “How To” relationships. The fundraiser will teach us ! No matter which fundraiser we choose to skills in Event Planning, Event Marketing, Determinepursue, the goals of each are very similar. Rules and Public Relations, Team Management, and Re gu la tio nsBesides raising money we want to build hours of experience.relationships. We want to build connections Create List of Contand bring together the people of Conrad N acts!Hilton College, University of Houston, Locate SponsorsHouston Area Professionals, HSMAI Houston Create Advertisem ent !Chapter Members, and local communities.We are in the business of hospitality, thebusiness of bringing people together for thecommon purpose of celebrating life. TO BE THE LEADING SOURCE FOR SALES AND MARKETING INFORMATION, KNOWLEDGE, BUSINESS DEVELOPMENT, AND NETWORKING FOR PROFESSIONALS IN TOURISM, TRAVEL, AND HOSPITALITY.! http://www.hsmai.org/ View slide
  • HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL ! SPRING 2009Upcoming Events Cold calls like it or not will help HSMAI•Social at Buffalo Wild Wings and Pool/ us in the long runVolleyball Social @ U.H. Recreational Us the basketball tournament asCenter an incentive to reach out Following up with people we have met or have come in contact with via thank you letters etc. Improving the general public within the Hospitality Industry of HSMAI•Guest Speaker provided by Heather Focus on recruiting for the futureKennedy Develop presentations for•HSMAI Cougar Chapter Elections classrooms to promote HSMAI and•Lunch-Ins with Houston Chapter projects Develop shadowing program NEWSLETTER STAFFFuture Goals within HSMAI for future undergraduate Eric Frankum members to take leadership rolesBuild a relationship with the Bauer Chief Editor Establish at least one mandatoryCollege of Business & meeting to meet and greet with newEntrepreneurship HSMAI MEMBERS members Set up booth at Bauer College President Meagan Tomlin Create visible profiles of currentOrganization Fair members to make ourselves approachable Let Business students aware of Vice President Greg Kirkham and accessible to all students interested inthe fact that we exist and they can join learning about HSMAIHSMAI Social Chair Ethan Koczka Create mission statements thatCreate Committees within will attract students to want to join us inorganization for added support our mission to succeed. Public Relations Freddie Floyd Event/Project Committee Public Relations/Communications Educator Michelle Wilkerson Committee Next Meeting: Recruiting Committee March 23rd @ Event/Project Chair Eric Frankum Educational Committee 1 2 : 0 0 P. M . Treasury Distinguished Staff Member Dr. Social Committee Stowe Shoemaker Fo r t h e l a t e s tFocus on building a network of updates log-on toprofessional contacts We need to develop the right hsmai.cougarchapter@contacts to gain a competitive edge of gmail.comother Universities By attending more lunch-ins and University of HoustonHouston Chapter Events we can network Conrad N. Hiltonwith people who will enhance ourchapter and careers HSMAI Cougar ChapterTO BE THE LEADING SOURCE FOR SALES AND MARKETING INFORMATION, KNOWLEDGE, BUSINESS DEVELOPMENT, AND NETWORKINGFOR PROFESSIONALS IN TOURISM, TRAVEL, AND HOSPITALITY.! http://www.hsmai.org/