Rn Email Marketing Pand R[1]

This document outlines a 4-step process for effective email marketing as a relationship strategy. It begins with an overview of the changing email marketing landscape and challenges like spam. It then presents the 4 steps: 1) Think customer experience by using email to enhance relationships rather than just sales; 2) Make privacy protection a core brand promise; 3) Ensure recipients know who you are through things like authentic sender information; 4) Measure consumer impact to understand engagement and optimize campaigns. It includes a case study of a company that improved email marketing and saw a 25% increase in resulting sales. The 4 steps are presented as a guide for using email marketing strategically to build customer relationships.