2. Receptional
• We are getting old
• We joined some clubs
• We’ve got badges
• We’ve got bigger mouths than
most
• We’re Internet marketing
consultants with a good track
record
Majestic SEO
Second largest map of links on
the web after Google
1.5 Trillion links indexed
Can analyze back-links by:
Anchor
Strength
Domain or URL
Link Type
Date found
Much more
5. So Google needs help
Has to partner with different data sources in
different countries
Google can’t assume a site hosted locally is also
targeted locally
…Except by country level hosting & TLD…
So Google asks websites to help define their audience
in Webmastertools
10. Find Links by IP location
Find a competitor with the right country audience
Analyze their back-links
Sort them by their IP location
So how do we do that?
15. Attracting international customers locally
Massive amounts of research done in hotel rooms
People search in their own language, about their
unknown surroundings.
Go where they can see you!
25. I probably don’t need to say it but...
Approach target sites with a compelling offer
Use an indigenous person to prepare the template
Don’t use a throwaway email address when
contacting
Test the approach, record response rates, and adapt.
Links are all about relationships. Don’t start yours
off with a spam blocked email!
26. We covered
Google problems with localized links vs localized
audiences
Different ways of viewing local links
Different ways of identifying link targets
Tools:
MajesticSEO
Weip.net’s use of Google heat maps
Wordtracker & Dmoz combo
27. Lastly Free Trial
I have up to 50 “1 month for free Silver
Subscriptions” for MajesticSEO.com
Please give me your card with email address for an invite
28. Thank You
I’m not hard to find…
Blog.majesticseo.com
Dixonjones.com/rss
Twitter.com/Dixon_Jones
Facebook & LinkedIn as “Dixon Jones”
Webmasterworld as “Receptional”