0
D ix on J on e s
2 0 10
Local Link Building
Receptional
• We are getting old
• We joined some clubs
• We’ve got badges
• We’ve got bigger mouths than
most
• We’re Int...
Where does Google See Sites?
Where does Google See Sites?
So Google needs help
 Has to partner with different data sources in
different countries
 Google can’t assume a site host...
Google even has trouble letting you help
So let’s find another way to find local links
Finding links by anchor text
Finding links by anchor text
Find Links by IP location
 Find a competitor with the right country audience
 Analyze their back-links
 Sort them by th...
Find Links by IP location
World Link Map
http://wiep.net/talk/link-building/creating-link-maps/
World Link Map
http://wiep.net/talk/link-building/creating-link-maps
This African News website seems to
get links from any...
Getting More local by Phone Code
Attracting international customers locally
 Massive amounts of research done in hotel rooms
 People search in their own ...
local.google.TLD
local.google.TLD
Here’s another example
One of Google’s local data sources
A great new use for Dmoz.org
Dmoz.org & Linkbuilder.Wordtracker.com
Dmoz.org & Linkbuilder.Wordtracker.com
Dmoz.org & Linkbuilder.Wordtracker.com
Dmoz.org & Linkbuilder.Wordtracker.com
I probably don’t need to say it but...
 Approach target sites with a compelling offer
 Use an indigenous person to prepa...
We covered
 Google problems with localized links vs localized
audiences
 Different ways of viewing local links
 Differe...
Lastly Free Trial
 I have up to 50 “1 month for free Silver
Subscriptions” for MajesticSEO.com
 Please give me your card...
Thank You
I’m not hard to find…
 Blog.majesticseo.com
 Dixonjones.com/rss
 Twitter.com/Dixon_Jones
 Facebook & LinkedI...
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Local link building

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International Search Summit in London , Oct-2010

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Transcript of "Local link building"

  1. 1. D ix on J on e s 2 0 10 Local Link Building
  2. 2. Receptional • We are getting old • We joined some clubs • We’ve got badges • We’ve got bigger mouths than most • We’re Internet marketing consultants with a good track record Majestic SEO  Second largest map of links on the web after Google  1.5 Trillion links indexed  Can analyze back-links by:  Anchor  Strength  Domain or URL  Link Type  Date found  Much more
  3. 3. Where does Google See Sites?
  4. 4. Where does Google See Sites?
  5. 5. So Google needs help  Has to partner with different data sources in different countries  Google can’t assume a site hosted locally is also targeted locally  …Except by country level hosting & TLD…  So Google asks websites to help define their audience in Webmastertools
  6. 6. Google even has trouble letting you help
  7. 7. So let’s find another way to find local links
  8. 8. Finding links by anchor text
  9. 9. Finding links by anchor text
  10. 10. Find Links by IP location  Find a competitor with the right country audience  Analyze their back-links  Sort them by their IP location  So how do we do that?
  11. 11. Find Links by IP location
  12. 12. World Link Map http://wiep.net/talk/link-building/creating-link-maps/
  13. 13. World Link Map http://wiep.net/talk/link-building/creating-link-maps This African News website seems to get links from anywhere but Africa… But much more interesting is the links per country weighed against the amount of internet users in that country
  14. 14. Getting More local by Phone Code
  15. 15. Attracting international customers locally  Massive amounts of research done in hotel rooms  People search in their own language, about their unknown surroundings.  Go where they can see you!
  16. 16. local.google.TLD
  17. 17. local.google.TLD
  18. 18. Here’s another example
  19. 19. One of Google’s local data sources
  20. 20. A great new use for Dmoz.org
  21. 21. Dmoz.org & Linkbuilder.Wordtracker.com
  22. 22. Dmoz.org & Linkbuilder.Wordtracker.com
  23. 23. Dmoz.org & Linkbuilder.Wordtracker.com
  24. 24. Dmoz.org & Linkbuilder.Wordtracker.com
  25. 25. I probably don’t need to say it but...  Approach target sites with a compelling offer  Use an indigenous person to prepare the template  Don’t use a throwaway email address when contacting  Test the approach, record response rates, and adapt.  Links are all about relationships. Don’t start yours off with a spam blocked email!
  26. 26. We covered  Google problems with localized links vs localized audiences  Different ways of viewing local links  Different ways of identifying link targets  Tools:  MajesticSEO  Weip.net’s use of Google heat maps  Wordtracker & Dmoz combo
  27. 27. Lastly Free Trial  I have up to 50 “1 month for free Silver Subscriptions” for MajesticSEO.com  Please give me your card with email address for an invite
  28. 28. Thank You I’m not hard to find…  Blog.majesticseo.com  Dixonjones.com/rss  Twitter.com/Dixon_Jones  Facebook & LinkedIn as “Dixon Jones”  Webmasterworld as “Receptional”
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