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Local link building


International Search Summit in London , Oct-2010

International Search Summit in London , Oct-2010

Published in Business
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  • 1. D ix on J on e s 2 0 10 Local Link Building
  • 2. Receptional • We are getting old • We joined some clubs • We’ve got badges • We’ve got bigger mouths than most • We’re Internet marketing consultants with a good track record Majestic SEO  Second largest map of links on the web after Google  1.5 Trillion links indexed  Can analyze back-links by:  Anchor  Strength  Domain or URL  Link Type  Date found  Much more
  • 3. Where does Google See Sites?
  • 4. Where does Google See Sites?
  • 5. So Google needs help  Has to partner with different data sources in different countries  Google can’t assume a site hosted locally is also targeted locally  …Except by country level hosting & TLD…  So Google asks websites to help define their audience in Webmastertools
  • 6. Google even has trouble letting you help
  • 7. So let’s find another way to find local links
  • 8. Finding links by anchor text
  • 9. Finding links by anchor text
  • 10. Find Links by IP location  Find a competitor with the right country audience  Analyze their back-links  Sort them by their IP location  So how do we do that?
  • 11. Find Links by IP location
  • 12. World Link Map
  • 13. World Link Map This African News website seems to get links from anywhere but Africa… But much more interesting is the links per country weighed against the amount of internet users in that country
  • 14. Getting More local by Phone Code
  • 15. Attracting international customers locally  Massive amounts of research done in hotel rooms  People search in their own language, about their unknown surroundings.  Go where they can see you!
  • 16.
  • 17.
  • 18. Here’s another example
  • 19. One of Google’s local data sources
  • 20. A great new use for
  • 21. &
  • 22. &
  • 23. &
  • 24. &
  • 25. I probably don’t need to say it but...  Approach target sites with a compelling offer  Use an indigenous person to prepare the template  Don’t use a throwaway email address when contacting  Test the approach, record response rates, and adapt.  Links are all about relationships. Don’t start yours off with a spam blocked email!
  • 26. We covered  Google problems with localized links vs localized audiences  Different ways of viewing local links  Different ways of identifying link targets  Tools:  MajesticSEO ’s use of Google heat maps  Wordtracker & Dmoz combo
  • 27. Lastly Free Trial  I have up to 50 “1 month for free Silver Subscriptions” for  Please give me your card with email address for an invite
  • 28. Thank You I’m not hard to find…     Facebook & LinkedIn as “Dixon Jones”  Webmasterworld as “Receptional”