Talk - Francisco da Silva - Industry Sessions #2 - Digital Marketing Strategy - Powered By EDIT.

1. CLOSE QUARTER COMBAT
SOCIAL MEDIA STRATEGY
BY FRANCISCO DA SILVA

2. COMMUNITY
“Community can refer to a usually small, social
unit of any size that shares common values.”
“In human communities, intent, belief, resource
s, preferences, needs, risks, and a number of
other conditions may be present and
common, affecting the identity of the
participants and their degree of
cohesiveness.”

3. CQB
”In warfare it usually consists of small units or teams
engage the enemy with personal weapons at very
short range, up to 30 meters, from proximity hand-to-
hand combat to close quarter target negotiation with
short range firearms.”
“In the typical close quarters combat scenario, the
attackers try a very fast, violent takeover of a vehicle
or structure controlled by the defenders, who usually
have no easy way to withdraw.“
“Close quarters combat is always high-intensity conflict,
characterized by sudden violence at close range.”

4. DETAILED PLANNING
If you are designing a strategy for a brand’s
digital presence, you’ll have to plan it
thoroughly. Check out what the enemy is
doing and do it better.
Every detail is important and it´s oriented to
a very few, but when you sum up, you’ll
have a community that recognizes the
effort that you’ve put in.

5. SURPRISE
Life is all about surprises.
No one likes the conservative guy that will
always do the same thing for different
brands just because it worked once.
You´ll have to risk it. And when I say risk I
say put your ass on the line, but do it
wisely.

6. METHODS OF ENTRY:
DYNAMIC AND STEALTH
When your enemy has superior firepower
you should lay low and grow in small
steps, getting unnoticed by your
competition.
If you have superior resources, hit the target
with all you got, like a force of nature.

7. SPEED
Move fast, as time will always move faster
than you.
Cover all possibilities and you’ll never be
caught with your pants down.
Do it before it is supposed to and time will
run in your favor.

8. VIOLENCE OF ACTION
Don´t go halfway. If you’re going to do
something there must be no room for
hesitation. All your actions must have impact
and cause awe and admiration among the
enemy soldiers.
You don’t just want to win. Just as people say
your name, the enemy should run in terror.
You want their moral to be low so they can’t
fight you back and regain the lost objective
ever again.

9. CREED
This is my strategy. There are many like it,
but this one is mine.
My strategy is my best friend. It is my life. I
must master it as I must master my life.
My strategy, without me, is useless.
Without my strategy, I am useless.

10. THANK YOU
@FVICENTEDASILVA