16. This is a global challenge: Brazil: 2 out of every
5 legitimate emails don’t reach the inbox!
Full report:
br.returnpath.com/email-intelligence-2013
18. Let’s Review
- Evolution (Renaissance) in email
- Increase in utility and value
- Account for mobile
- Can be crowded, Graymail
- Requires constant vigilance
- Get into the inbox
21. “Email Is Crushing for Selling Stuff Online”
July 2013
If you want to succeed online you need to use email.
Not getting into the inbox has meaningful implications
22. Email Generates Great ROI but you also need to
know your competitors’ activity and performance
27. Knowledge is Power
Companies who understand their customers
Outpace Those Who Do Not
29% 88% 89
21% 65%
46
Return Path Clients
Other Marketers
READ RATE INBOX PLACEMENT
RATE
SENDER SCORE
29. Partnership in Action: More Engagement Insight
Beyond Opens And Clicks…
• Decreased opt-out rates
• No negative impact to engagement or
deliverability
65%
Increased sending
frequency by 65%
x2
DOUBLED their
conversions
30%
Decreased time spent
on Competitive
Intelligence by 30%
30. Summary
Understand and anticipate changes in
consumer behavior
Need to have visibility into your own
activity and that of your competitors
Need to translate into actionable insights
31. 1. Strengthened relationships
2. Opportunity to establish new ones
3. Protection for yourselves and your
customers
The Result:
Email Intelligence + Customer Intelligence =