Intro To Virtual Comm Tag 111908

Introduction to Virtual Communities Communications and Fundraising In Second Life Moderated by Erika Bjune (aka Sage Truss) Vice President of Information Technology Tides Network With Panelists: Susan Tenby (aka Glitteractica Cookie) Sr. Manager, Online Community Development TechSoup Global Keith Morris (aka Jade Lily) American Cancer Society Volunteer Founder, Second Life Relay for Life Presented at the 2008 TAG Conference November 19, 2008 Miami, FL

What is Second Life? Attributes of a Virtual World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Do People Do in Second Life? Art, Entertainment, and Emerging Business Uses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Second Life Metrics Who’s Using Second Life? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0.51% Unknown 20.37% 45 plus 28.28% 35-44 34.77% 25-34 15.53% 18-24 0.53% 13-17 (Teen Grid) 40.43% Female 59.57% Male

Second Life Metrics Who’s Using Second Life? ,[object Object],Notice that within the top six countries, usage spans four continents! 7.41% 2,565,135.87 Others 0.47% 161,590.82 Mexico 0.47% 162,338.82 Austria 0.49% 168,336.67 Sweden 0.53% 182,383.53 Denmark 0.53% 183,159.15 Argentina 0.65% 224,577.07 Poland 0.75% 258,725.32 Switzerland 0.85% 294,680.68 Portugal 0.87% 302,122.95 Belgium 2.01% 694,580.20 Australia 2.74% 950,782.55 Spain 3.39% 1,175,888.45 Italy 3.58% 1,239,647.48 Netherlands 3.60% 1,245,798.50 Canada 3.69% 1,276,916.50 Brazil 4.95% 1,715,615.13 France 6.09% 2,109,781.27 Japan 6.82% 2,362,937.37 United Kingdom 9.99% 3,461,378.03 Germany 40.13% 13,901,429.03 United States

Second Life Metrics Show Me the Money ,[object Object],[object Object],[object Object],0.2% 646 > 3,802.00 Over 1,000,000 L$ 0.2% 816 1901.01 - 3802.00 500,001 - 1,000,000 L$ 2.3% 9,661 400.01 - 1,901.00 100,001 - 500,000 L$ 3.3% 13,987 190.01 - 400.00 50,001 - 100,000 L$ 15.4% 64,684 38.01 - 190.00 10,001 - 50,000 L$ 8.9% 37,264 19.01 - 38.00 5,001 - 10,000 L$ 12.6% 52,866 8.01 - 19.00 2001 - 5,000 L$ 17.1% 71,561 2.01 - 8.00 501 - 2,000 L$ 40.0% 167,713 0.01 - 2.00 1 - 500 L$ Residents Approx. USD Transaction Size

Second Life Metrics Show Me the Money Resident Transactions by Amount (Oct 2008) 92.3% of transactions in October were about US$1.90 or less 0.0% 333 >= 500,000 L$ 0.0% 3,840 100,000 - 499,999 L$ 0.2% 39,012 20,000 - 99,999 L$ 0.8% 175,679 5,000 - 19,999 L$ 3.3% 740,487 1,000 - 4,999 L$ 3.4% 756,681 500 - 999 L$ 8.6% 1,925,873 200 - 499 L$ 17.3% 3,879,115 50 - 199 L$ 9.9% 2,212,378 20 - 49 L$ 24.1% 5,404,663 2 - 19 L$ 32.4% 7,258,639 1L$ Percent Volume Transaction Size

Second Life Metrics Show Me the Money Resident Earnings/PMLF (6-month average May-Oct 2008) 0.3% 207 > $5,000 USD 0.7% 396 $2,000 to $5,000 USD 1.0% 580 $1,000 to $2,000 USD 1.6% 979 $500 to $1,000 USD 3.7% 2,257 $200 to $500 USD 4.1% 2,461 $100 to $200 USD 6.2% 3,747 $50 to $100 USD 29.1% 17,620 $10 to $50 USD 53.3% 32,246 < $10 USD Percent Residents USD Equivalent PMLF

Case Study: Avatar Action Center Raising Awareness of Global Sustainability Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Avatar Action Center Earth Day in Second Life ,[object Object],[object Object],[object Object],[object Object],[object Object]

OneClimate Island Climate Change Education ,[object Object],[object Object],[object Object],[object Object]

Commonwealth Island Progressive Nonprofit Shared Spaces in SL ,[object Object],[object Object],[object Object]

Nonprofit Commons Building Grassroots Nonprofit Community in SL ,[object Object],[object Object],[object Object],[object Object],[object Object]

Nonprofit Commons Building Grassroots Nonprofit Community in SL

American Cancer Society Raising Real Dollars Through Virtual Participation ,[object Object],[object Object],[object Object]

Checking it Out www.secondlife.com

Intro To Virtual Comm Tag 111908

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