This document discusses the emerging fields of virtual reality (VR) and augmented reality (AR). It notes that VR completely immerses users in virtual worlds, while AR overlays virtual objects on the real world. Major tech companies are investing heavily in VR and AR, with over $2.5 billion invested in related startups. While estimates of the market size of VR and AR vary widely, mobile VR is expected to significantly outpace desktop VR over the next few years. Major challenges include creating complex and realistic content while controlling costs, as well as defining effective ways to leverage immersive technologies for marketing.
eMarketer Webinar: The Changing Path to Purchase—What It Means to Add Mobile ...eMarketer
As mobile usage becomes ubiquitous, the path to purchase is becoming less defined. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store. Topics in this webinar include: How consumers are using smartphones for shopping even when they’re not on the go; What changing mobile conversion rates mean for the path to purchase; How increasing digital shopping research means less time spent in stores; What millennials are doing across channels.
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As marketing technology becomes a standard part of managing a business, many companies have become comfortable enough with the concept to shift away from their initial focus on platforms and to focus instead on data. Topics in this webinar include: The current state of marketing tech adoption and the most common tools being used; Why the best-of-breed tech stack has won out; What marketers are trying to get from their tech usage; How marketing technology can support overall digital transformation at brands.
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eMarketer Webinar: Social Marketing Trends for 2016eMarketer
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eMarketer Webinar: Online Holiday Shopping Forecast and Trends 2016eMarketer
Last year, US internet users spent more than $79 billion on digital purchases during the holiday season of November and December. Register here for a complimentary eMarketer webinar, Online Holiday Shopping Forecast and Trends 2016, and learn what to expect for this year’s holiday shopping season, including eMarketer’s latest projection for holiday ecommerce sales. Topics in this webinar include: How long will the ecommerce holiday shopping season be this year? How will the convergence of online and offline retail accelerate this season? How will mobile continue to change the holiday shopping landscape? What role will augmented reality and conversational commerce play in this year’s holiday shopping season?
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eMarketer Webinar: Navigating the Complexities of Cross-Platform AttributioneMarketer
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With Thanksgiving, Black Friday and Cyber Monday in the rearview, some of the hottest shopping days are over. Join us for a complimentary eMarketer webinar to find out how shoppers behaved between Turkey Day and Cyber Monday—and what it might mean for the rest of the holiday season. This webinar will be covering: eMarketer’s holiday shopping forecast; how shoppers responded to heavy early discounting by retailers; digital and mobile sales and traffic; key search terms and other digital retail indicators.
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eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016Daniel Caridi
Buyers and sellers alike see value in reaching audiences across all screens. Register here for a complimentary eMarketer webinar to learn about the opportunities and challenges of achieving a more people-based approach to targeting. Topics in this webinar include: What’s the current state of cross-device targeting among advertisers? Where does TV fit in to the cross-device landscape? How valuable is first-party data? Will marketers attempting to target audiences run into privacy concerns?
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017eMarketer
This year, marketers in Canada are eager to clean up digital display and get multi-touch attribution right, among others. Topics in this webinar include: Why investing in data and analytics systems can help marketers better understand today’s complex buyer journey; How marketers are combating ad blocking, ad fraud and inconsistent viewability metrics; Why brands are ready to allocate more dollars toward immersive technologies like virtual and augmented reality; How marketers are looking at brand publishing and making content marketing a top priority.
eMarketer Webinar: Customer Acquisition—Marketers Focus on Data, Audience and...eMarketer
A growing number of marketers are renewing and expanding their focus on customer acquisition, and evaluating new and emergent technologies for doing so. Topics in this webinar include: When a prospect becomes a customer from a brand’s point of view; How brands use data to create a single customer view for personalized marketing; Why an audience-centric customer experience is critical; How acquisition and retention strategies must be executed in concert with one another.
eMarketer Webinar: Making Attribution Work in the Age of Big DataeMarketer
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eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now eMarketer
Digital shopping and buying is a fact of life for the average US consumer, and retailers continue to face challenges and opportunities as new technologies develop and trends emerge. Topics in this webinar include: Why mobile conversion rates are climbing; How beacons and location-based marketing are driving in-store sales; How the visual web—YouTube, Snapchat, Instagram—is affecting ecommerce; Where influencers and consumer-generated content fit into the purchase funnel.
eMarketer Webinar: Demystifying Mobile AttributioneMarketer
Roughly 50% of client-side marketers said they are not measuring the return on their mobile marketing and media investment, let alone quantifying the contribution that mobile is making compared with traditional channels. One reason: Attribution with mobile in the mix is complicated. But it’s certainly not impossible. Topics in this webinar include: How are brands quantifying the value of mobile marketing and media? How can marketers approach attribution to accurately measure mobile? What are some of the biggest challenges and most effective workarounds for assigning conversion credit to mobile?
eMarketer Webinar: Millennials—A Moving Target for MarketerseMarketer
Many millennials are now following the traditional paths laid out by generations before them—buying homes, getting married and having kids. And the transition to a different life stage has implications for how this highly digital generation will use technology in years to come. Key topics include: How many millennials are parents, married, or homeowners; How the digital activity of millennials is evolving as they become serious adults; Key differences between younger and older millennials as users of social media and smartphones; If TV is still a medium where millennials can be reached.
B2B Personalization—How to Deliver Custom Experiences to BuyerseMarketer
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eMarketer Webinar: Social Marketing Trends for 2016eMarketer
Despite industry concerns over ad blocking and viewability, 2015 saw strong growth in ad spending on social properties and a major shift toward video. Topics in this webinar include: eMarketer’s latest forecasts for social media marketing and social network ad revenues; Why TV ad dollars will start to flow more steadily toward social in 2016; How livestreaming will be pushed into the mainstream; The importance of influencer marketing and how marketers will address issues of ad blocking and viewability
eMarketer Webinar: Maximizing your B2B Content Marketing ROIeMarketer
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Virtual Reality (VR) & Augmented Reality (AR): Are You Ready?SilverTech
This on-demand webinar will help your organization prepare for a very near future in which virtual reality (VR) and augmented reality (AR) will change the way we consume and interact with content.
Spotlight on Media & Entertainment: Virtual RealityL.E.K. Consulting
As new technologies are developed and price points drop, virtual reality (VR) is poised to take off for some applications. In this Executive Insights’ "Spotlight on Media and Entertainment" series, L.E.K. takes a look at the three different types of VR including Super VR, Medium VR, and Casual Mobile VR.
Uploaded here for the students in my digital communications and online PR workshops
Original document here http://www.mindshareworld.com/sites/default/files/Mindshare%20Trends%202017.pdf
7 Inspiring Examples of Augmented Reality in the Business World Pixel Crayons
Many businesses are turning to augmented reality (AR) to reach new audiences, create immersive experiences, and boost sales. So, how can brands take advantage of an emerging trend like augmented reality (AR), which allows them to provide new customer experiences?
Let’s look at some of the most impressive examples of augmented reality in marketing to get you thinking about how you may use this technology to improve your consumers’ experiences in the future.
In 2016, the Japanese anime franchise Pokemon released a revolutionary smartphone game.
The free app, known as Pokemon Go uses the mobile device GPS to challenge users (as the franchise's slogan says) to "catch 'em all," or collect as many of the game's virtual creatures as possible.
Augmented Reality in Business. What Will the Future Look Like?
Augmented reality apps run the gamut from interactive map overlays and virtual showrooms to real time night life guide. It uses each piece of software hones in on smartphone GPS and camera functionality to create a more immersive experience. Let's see How AppStudioz offers a wide range of augmented reality solutions and how its addressing business pain points using mobile solutions across various industries.
Final File World's 10 Most Innovative ARVR Solution Providers 2022 1.pdfBusinessBerg
We at The Business Berg found 2immersive4U to be best suited for the cover of our latest edition, “World’s 10 Most Innovative AR/VR Solution Providers 2022.
Read More: https://thebusinessberg.com/worlds-10-most-innovative-ar-vr-solution-providers-2022-june2022/
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eMarketer analyst Nicole Perrin breaks down the current state of customer-centricity and common pitfalls for marketers to avoid, and offers tips on how to provide more holistic omnichannel experiences.
eMarketer Webinar: Marketing Data Management—What B2Bs Need to KnoweMarketer
This webinar looks at the key types of data B2B marketers are identifying, how those firms source and collect their data, best practices for keeping data up to date and hygienic and the current state of capabilities for data integration.
Webinar: Social Listening Best Practices from 3 Leading BrandseMarketer
eMarketer moderates a special presentation with social analytics experts from NetBase as they share case studies of prominent industry leaders, highlighting metrics that deliver on brand measurement, customer journey analysis, campaign optimization, influencer marketing, social care and much more.
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement eMarketer
eMarketer is pleased to moderate a special webinar presentation by Sysomos that focuses on the best approach to building a responsive content marketing engine, with examples from brands that have already done it.
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the HypeeMarketer
The advent of new algorithms, faster processing and cloud-based data is making it possible for many companies to experiment with artificial intelligence (AI). While marketing and sales are particularly ripe for innovation, there is still a lot of confusion in the marketplace. This presentation will help marketers see past the mysticism and get started with AI in 2018.
eMarketer Webinar: Key Digital Trends for 2018—Our Predictions for What Will ...eMarketer
For a hard-working marketer, what would the new year be without predictions about trends in ad transparency, generational targeting and voice search? Too dreary to even contemplate! So, we present our predictions about these and other digital developments that will matter to marketers in 2018.
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...eMarketer
Opens and clicks are important metrics to measure how email as a channel is performing, but it’s only part of the story. Topics in this webinar include: Why marketers still rely on email as a solid-performing channel; What email performance benchmarks are most critical to marketers today; How big data and real-time optimization tactics are helping practitioners ensure emails are relevant to their end user; What emerging email practices businesses are adopting, such as interactive email and predictive content.
Marketing Attribution—New Tech, New Trends, New ThinkingeMarketer
As the mandate for more advanced attribution practices increases, those making the transition struggle to navigate through the sea of technologies, platforms, data sets and strategies necessary for success. Topics in this webinar include: Where marketers stand on the journey toward more advanced attribution methods; What technologies and data sets are required to obtain a cross-platform view; What tips and best practices marketers can follow to ensure greater success.
eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...eMarketer
Every interaction with a consumer is a chance for a brand to surprise and delight—or a missed opportunity to do so. Topics in this webinar include: How marketers are making improvements to the customer experience a priority; The effectiveness of data-driven marketing and channel-specific optimization to deliver across traditional and digital channels; What the realities are today for practitioners looking to reach the ultimate single customer view; How marketers are dealing with a consumer journey that’s no longer linear.
eMarketer Webinar: Account-Based Marketing—Beyond the HypeeMarketer
Account-based marketing has been around for more than a decade, but advances in marketing technology and data collection have turned it into a hot trend among business-to-business (B2B) marketers. Key topics include: What account-based marketing involves; What’s different about account-based marketing now that marketers have a tech stack at their disposal; How marketers are using data to inform their account-based efforts; How account-based marketing helps marketers and sales team work toward aligned goals and tactics.
eMarketer Webinar: Programmatic Advertising—Rising Investment and New RealitieseMarketer
Programmatic advertising already accounts for a majority of all digital display spending in the US, and that share is rising thanks to a number of influences. Topics in this webinar include: Why programmatic ad spending isn’t plateauing yet; How much of programmatic’s continued growth is coming from social and mobile channels; Why more spending continues to shift to private marketplaces and programmatic direct; How cross-screen advertising efforts are contributing to the growth of programmatic video.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.