eCommerce Summit eBay Keynote Presentation
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This is from the eCommerce Summit in Atlanta June 3-4, 2009. The eBay keynote presentation presented by Todd Lutwak Sr Director, Seller Development offered eBay sellers great insight into the changes and direction eBay is heading. Find out more about eCommerce Merchants at http://www.ecmta.org
![The evolving eBay Marketplace PESA discussion Todd Lutwak Sr. Director, Seller Development [email_address]](https://image.slidesharecdn.com/ecmatlantaebay-090616143521-phpapp02/85/eCommerce-Summit-eBay-Keynote-Presentation-1-320.jpg)
![Agenda ,[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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- 1. The evolving eBay Marketplace PESA discussion Todd Lutwak Sr. Director, Seller Development [email_address]
- 6. Competing to Win the Buyer – Selection Fixed Price Qty Sold from Multi-Qty Listing
- 8. Competing to Win the Buyer – Value Everything has free shipping
- 9. Competing to Win the Buyer – Trust Paid out more than 3X as much in PowerSeller Discounts in January ’09 vs. July ’08
- 11. Competing to Win the Seller – Efficiency Tabbed interface makes information easier to find Return Policy Payment Policy Shipping Options Item Condition Better Photos
- 12. Competing to Win the Seller – Efficiency
- 13. Competing to Win the Seller – Predictability
- 15. Some things we are working on…
- 16. Competing to Win the Buyer – Selection
- 17. Competing to Win the Buyer – Value
- 19. Competing to Win the Seller – Efficiency X
- 21. Icon + Highlight + Border Marketing Weighted in Best Match Filter the Buyer – Trust the Seller – Velocity Competing to Win