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Get paid your worth
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  • 1. Get Paid Your Worth Times are tough all around and nowadays there are many people who say that their clients can’t afford to pay them, or that they are constantly badgered by current clients wanting “pro bono services.” As much as helping people in need is a good business practice, unless you are personally paid a salary by the state or the government in order to offer these free services, then your business will go under and you will be the one needing “pro bono services” down the road. If your entire client base is filled with people who cannot afford to pay you what you need to stay in business, then you have a major problem on your hands. If this is the case, then you need to target a different segment of clients. When it comes to business, in order to succeed, you can’t let your feelings for others hard ships get in the way. If you feel sorry for them and start to offer them your services for free, it will soon balloon and you will have a massive client base that does not pay for your services and your business will falter and rather quickly. If you want to offer pro bono services on a selective basis, then you also need to have a client list that can also easily afford to pay your fees. If you do a lot of business-to-business (B2B) services, you cannot be giving free services to businesses full of excuses. It is not your responsibility to subsidize another business that has not made appropriate financial arrangements to be in business in the first place. The bottom line is that you need to upgrade your client base. It will not happen overnight, but in the long run, you will be better off and your business will flourish in the process. If you’re not bringing in the type of clients that you want to, try at least one, if not all of these strategies. 1. Increase your fees. Believe it or not, there is the assumption in the world that the more expensive something is, the better it is. This may not always be the case, but it is what most people believe. What you charge automatically put you at the bottom, middle, or top of other service providers in your category. While some businesses believe that it would be to their advantage to charge less than their competitors, people believe that they get what they pay for and that if you are cheaper, there must be a reason for it, and your services are cheap as well. By increasing your fees, you can get away from the clients Get Paid Your Worth Want more advice about driving more traffic to your online business? Then I invite you to check out my blog at http://DynastyWebMarketing.com for tools, tips and resources to be successful in your business and your life. And be sure to leave me a comment or question there, I'd love to hear from you!
  • 2. looking for a bargain and barely afford to pay you, and bring you clients who can more easily afford your rates. 2. Charge by Services offered, not by the hour. If your have been charging by the hour for your service, you should about offering different services at a set price instead. If you have a variety of different options for the client at set prices, it will give them the choice of what service they want or need and can afford. This way you give the customers options so that they see the value of your services instead of the amount of time you spend on the service. This will also increase the chance that your customers will stay with you or be a returning customer over and over again. In addition, people love to invest in services that makes it convenient for them to have their needs met and their problems solved. 3. Offer different price ranged packages. The more your business grows, the more you will be able to offer services to all segments of customers. Offering packages priced very low all the way to the very high will give customers of all budgets options to do business with you. For example, you could offer three packages, a Starter Package, A Deluxe Package, and a Professional Package. The starter package would be very low priced and only offer the basic necessities of your services. The deluxe package would offer more than the starter package, but less than the pro package, and the pro package would be top of the line and offer your customers of the services you offer all at once. This would also allow your customers to start low and gradually move up as they continue to work with you as well. 4. Have dynamic marketing materials If your website is bland, a cookie-cutter site and looks like template used by everyone else, and look like it was put together with a minimum amount of money and effort, it will reflect how you do business. If that is how you represent your own business, how will you represent your customers? You need to have a dynamic, customized quality look on your website and marketing materials such as business cards, brochures, and even your company logo. A cheap online presence will cost your business. Everything is marketing and marketing is everything 5. Make sure the benefits of working with you are understood. People will rarely buy a service just because they want to buy a service. They want to know what they will be getting for their money and if what they need is what you have to offer. Make sure that all of the benefits of your services are fully explained and clear to your customer. List all of the benefits of working with you on all marketing materials and that they are continually brought up in face to face meetings. Get Paid Your Worth Want more advice about driving more traffic to your online business? Then I invite you to check out my blog at http://DynastyWebMarketing.com for tools, tips and resources to be successful in your business and your life. And be sure to leave me a comment or question there, I'd love to hear from you!