A business model canvas lets you put together a new business concept quickly and then test it. Mousetrap is based upon a couple of commonly used canvases.

1. Mousetrap Start-up
Canvas
Todd Palmer, Ph.D

2. Mousetrap Start-Up Canvas
● This is based upon both the Business Model
Canvas and the Lean Canvas.
● This Canvas is connected to a Trello
template.
● Other toolsets explore the different
components of the MSC.

3. Mousetrap Start-up Canvas
ENTREPRENEUR
INVESTORS
KEY
PARTNERS
TARGET
MARKETS
VALUE
PROPOSITION
PROBLEM
SOLUTION
ACTIVITIES
RESOURCES
CHANNELS
COSTS REVENUES

4. MSC: MAIN GOAL
ENTREPRENEUR
INVESTORS
KEY
PARTNERS
TARGET
MARKETS
VALUE
PROPOSITION
PROBLEM
SOLUTION
ACTIVITIES
RESOURCES
CHANNELS
COSTS REVENUES

5. MSC: STAKEHOLDERS
ENTREPRENEUR
INVESTORS
KEY
PARTNERS
TARGET
MARKETS
VALUE
PROPOSITION
PROBLEM
SOLUTION
ACTIVITIES
RESOURCES
CHANNELS
COSTS REVENUES

6. MSC: CUSTOMER DRIVERS
ENTREPRENEUR
INVESTORS
KEY
PARTNERS
TARGET
MARKETS
VALUE
PROPOSITION
PROBLEM
SOLUTION
ACTIVITIES
RESOURCES
CHANNELS
COSTS REVENUES

7. MSC: RESOURCE DRIVERS
ENTREPRENEUR
INVESTORS
KEY
PARTNERS
TARGET
MARKETS
VALUE
PROPOSITION
PROBLEM
SOLUTION
ACTIVITIES
RESOURCES
CHANNELS
COSTS REVENUES

8. MSC: METRICS
ENTREPRENEUR
INVESTORS
KEY
PARTNERS
TARGET
MARKETS
VALUE
PROPOSITION
PROBLEM
SOLUTION
ACTIVITIES
RESOURCES
CHANNELS
COSTS REVENUES