SlideShare a Scribd company logo
2
mis·sion state·ment
noun
1. A formal summary of the
aims and values of a
company, organization, or
individual.
3
The mission of The New York Public Library is to inspire
lifelong learning, advance knowledge, and strengthen our
communities
The Seattle Public Library brings people, information
and ideas together to enrich lives and build
community.
The Denver Public Library connects people with
information, ideas and experiences to provide
enjoyment, enrich lives and strengthen our community
A mission statement exists on a piece of paper
4
5
brand
noun
1. A promise of unique,
authentic and consistent
expertise delivering a product
or providing a service.
.
6
A Brand Positioning Statement
Especially for …
Brand X is the …
that …
because only Brand X …
Angst-ridden suburbanites and their fragile, precious
children
station wagon
is safe enough for your child
has a 40-year dedication to safety
7
A brand exists in the mind of the customer
8
9
10
Photo Credit: Toronto Public Library
11
eTailers – Not Filling Retail Book Discovery Gap.
Q: How did you first find out about [the book you bought last]? (pick one)
20%
23%
32%
7.6%
6.2% 6.6%
0%
5%
10%
15%
20%
25%
30%
35%
2010 2011 2012
Browsed/display in retail or book store
Digital Mass Media (search, social, video, Twitter)
Physical Store
Discovery Share
-12 Pts.
+0.4 Pts.
11 Pt.
Retail
Discovery
Gap
Online Seller
Discovery Share
The Book Discovery Problem – An Opportunity?
Codex-Group © 2013 Proprietary and Confidential
12
5.3
* Institute of Museum and Library Services
5.3:
Library visits per American in 2010*
2.9%
of Americans discovered their last
book at a library
Are we Missing an Opportunity?
13
Number of Books Published
0
200000
400000
600000
800000
1000000
1200000
1950:
11,022 total
2012
Bookspublished
391,768
books self-
published
270,743
e-Books
traditionally
published
316,190
books
traditionally
published
14
Self-Publishing in 4 Books: The Bestseller Problem
15
WSJ: 32% of 2013 Bestsellers Self-Published
16
Self-Publishing in 4 Books: The Award-Winner Problem
17
Self Publishing in 4 Books: The “Author I know” Problem
18
Self Publishing in 4 Books – Big 5 Truths
19
Publishing Houses: It’s Not You, It’s Me …
20
The eBook Crisis and Library Access
21
Integrating Physical & Digital Collections Helps
22
The Opportunity
23
Showrooming the Library?
24
The Opportunity
Source: TechCrunch
25
The Opportunity
Collection
Development
Readers
Advisory
Visual
Merchandising
26
Visual Merchandising
27
Anythink Libraries: Building Collections
Credit: Anythink Libraries
28
Anythink Libraries: Rule of 3
Credit: Anythink Libraries
29
Anythink Libraries: Top Displays
Credit: Anythink Libraries
30
Anythink Libraries: Creating Drama
Credit: Anythink Libraries
31
Anythink Libraries: Face Out
Credit: Anythink Libraries
32
Anythink Libraries: Post-Dewey
Credit: Anythink Libraries
33
Anythink Libraries: Event Tie-In
Credit: Anythink Libraries
34
Volumes in Branch
Commentary
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
Bennett Brighton Commerce
City
Northglenn Perl Mack Thornton Outreach
2008
2012
35
Total Circulation per Branch
Commentary
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
Bennett Brighton Commerce City Northglenn Perl Mack Thornton Outreach
CIRC 2008
CIRC 2012
36
Circulation per Volume
Commentary
0
1
2
3
4
5
6
Bennett Brighton Commerce
City
Northglenn Perl Mack Thornton Outreach
2008
2012
37
Results from Anythink Visual Merchandising
Total Circulation Per Branch
CIRC 2008 CIRC 2012 % + OR -
Bennett 32,238 65,147 102.08%
Brighton 204,560 378,485 85.02%
Commerce City 63,721 160,660 152.13%
Northglenn 191,720 423,838 121.07%
Perl Mack 60,297 108,253 79.53%
Thornton 95,866 145,210 51.47%
Outreach 46,385 46,927 1.17%
694,787 1,328,520 91.2%
Volumes in Branch
2008 2012 % + OR -
Bennett 15094 17577 16.45%
Brighton 57919 68034 17.46%
Commerce City 30263 37824 24.98%
Northglenn 54054 80402 48.74%
Perl Mack 34326 29767 -13.28%
Thornton 38860 33692 -13.30%
Outreach 20009 12339 -38.33%
250,525 279,635 11.6%
Circulation per Volume
2008 2012 % + OR -
Bennett 2.1 3.7 73.53%
Brighton 3.5 5.6 57.52%
Commerce City 2.1 4.2 101.73%
Northglenn 3.5 5.3 48.63%
Perl Mack 1.8 3.6 107.03%
Thornton 2.5 4.3 74.71%
Outreach 2.3 3.8 64.06%
18 31 71.0%
38
Lessons from the Librarium
Credit: Tulsa City-County Libraries
39
Think Bookstore, Not Archive
Credit: Tulsa City-County Libraries
40
Add Space
Credit: Tulsa City-County Libraries
41
Create visual excitement
Credit: Tulsa City-County Libraries
42
Change the Paradigm
Credit: Tulsa City-County Libraries
43
Free Librarians to Help
Credit: Tulsa City-County Libraries
44
Results from The Librarium
0
50,000
100,000
150,000
200,000
250,000
300,000
Volumes Circ 12/13 vs
12/12
Square Feet
255,953
106,774
135,000
18,000
65,263
22,000
0
0.5
1
1.5
2
2.5
3
3.5
4
Circ per Square Foot Circ per Volume
0.79
0.42
2.97
3.63
Central Library
Librarium
Commentary:
*
*
*
45
Results from The Librarium
Central Library Librarium % change
Volumes 255,953 18,000 -93.0%
Circ 12/13 vs 12/12 106,774 65,263 -38.9%
Circ per Volume 0.42 3.63 769.1%
Square Feet 135,000 22,000 -83.7%
Circ per Square Foot 0.79 2.97 275.1%
Deep Display With Normal Inventory: Clustering
Pick books to
display
Cluster:
Deep display
in one
branch
Rotate
Displays
between
branches
De-cluster:
books into
normal
inventory
47
Clustering
Nathan
Hale
Judy
Kishner
Owasso
Broken
Arrow
Brooksi
de
Hardest
y
Region
al
Bixby
Glenpo
ol
Jenks
Martin
Region
al
Display at Skiatook Library
48
E-Mail Marketing
49
E-Mail Marketing
50
Advanced Reader Copies for Book Groups
Acknowledgments
Tulsa City-County Library
Gary Shaffer, Chief Executive Officer, gshaff@tulsalibrary.org
Laurie Sundborg, Chief Operating Officer, lsundbo@tulsalibrary.org
Sue Anderson, Collections Manager, sanders@tulsalibrary.org
Amanda Owens, Adult Fiction Selector, aowens@tulsalibrary.org
Michelle Beckes, Skiatook Branch Manager, mbeckes@tulsalibrary.org
Barbara Meehan, Project Manager, bmeeha@tulsalibrary.org
Heidi Garrett, Executive Office Assistant, hgarret@tulsalibrary.org
Omaha Public Library
Gary Wasdin, Library Director, gwasdin@omahalibrary.org
Maggie Tarelli-Falcon, Assistant Director, mtarelli-falcon@omahalibrary.org
Anythink Libraries (Adams County, CO)
Stacie Ledden, Communications Director, sledden@anythinklibraries.org
Logan Macdonald, Collection Development Director, lmacdonald@anythinklibraries.org
The Westport Library (Westport, CT)
Maxine Bleiweis, Library Director, mbleiweis@westportlibrary.org
The Codex Group
Peter Hildick Smith, Chief Executive Officer, hildick-smith@codexgroup.net
52
Questions?
53
Contact
David Vinjamuri
david@brandtrainers.com
Ph: (212) 543-3200

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Maximizing The Library Experience: Real Data from Real Libraries

Editor's Notes

  1. There’s an opportunity because bookstores aren’t helping as much these days and Amazon has not picked up the slack
  2. The next challenge is the explosion in the number of published books – the average library could buy 14,000 books annually in 1950 – and only 11,000 were published. In 2012, nearly a million books were published
  3. Books aren’t as expensive as they used to be. Discovery may be a bigger issue than acquisition, so …
  4. So why not be a showroom? Libraries can no longer archive books: it’s impossible. Do you care if your patrons buy instead of borrow?
  5. The biggest opportunity for libraries comes at the intersection of collection development, reader’s advisory and visual merchandising