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Actionable Data for Google Analytics Beginners
Actionable Data for Google Analytics Beginners
Actionable Data for Google Analytics Beginners
Actionable Data for Google Analytics Beginners
Actionable Data for Google Analytics Beginners
Actionable Data for Google Analytics Beginners
Actionable Data for Google Analytics Beginners
Actionable Data for Google Analytics Beginners
Actionable Data for Google Analytics Beginners
Actionable Data for Google Analytics Beginners
Actionable Data for Google Analytics Beginners
Actionable Data for Google Analytics Beginners
Actionable Data for Google Analytics Beginners
Actionable Data for Google Analytics Beginners
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Actionable Data for Google Analytics Beginners

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Improve your understanding of the most important marketing and lead generation tool in today’s digital world. …

Improve your understanding of the most important marketing and lead generation tool in today’s digital world.

In this webinar, learn how to access four metrics within Google Analytics every marketer should know and how this data relates back to actionable goals. After this webinar, answer the following questions:

1: Where is my traffic coming from?
2: Which of my pages are most popular?
3: Which pages are people seeing first?
4: What technology are people using to visit my site?

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  • 1. Actionable Data for Google Analytics Beginners
  • 2. In this presentation, get the following must- know answers about your website performance: • Where is my traffic coming from? • Which of my pages are most popular? • Which pages are people seeing first? • What technology are people using to visit my site? Google Analytics for Beginners2
  • 3. Google Analytics for Beginners3 The Dashboard 1 2 3 4 5 6 7
  • 4. The Dashboard Defined 1) Sessions – Total number of visits to your site in a given time frame 2) Users – Users that have had at least one session within the selected date range. Includes both new and returning user 3) Pageviews – Total number of pages within the website visitors have been to Google Analytics for Beginners4
  • 5. The Dashboard Defined, cont. 4) Pages/Session– Average number of pages a visitor will browse in one visit to your website 5) Avg. Session Duration – Average time a visitor spends on your website 6) Bounce Rate – Percentage of visitors who navigate away from your website after visiting only one page 7) % New Sessions – Percentage of total visits that are new to your website in the given time frame Google Analytics for Beginners5
  • 6. Google Analytics for Beginners6 Where is my traffic coming from? 2 31 View how people are getting to your website
  • 7. Where is my traffic coming from? Defined Organic – Visits to your site through a search engine (e.g. Google, Bing, Yahoo) Referral – Visits to your site through another website (none) – Visits through an unrecognized source, such as an email or digital newsletter Social – Visits through a social network (note: some may also be lumped within “referral” – so this amount is not always accurate) (not set) – Placeholder value from Google when it does not receive enough information from the visit Google Analytics for Beginners7
  • 8. Google Analytics for Beginners8 Where is my traffic coming from? 2 1 See what websites are referring the most visitors to yours
  • 9. Google Analytics for Beginners9 Where is my traffic coming from? Click on URLs to view most popular referral pages (this example: most popular tweets)
  • 10. Google Analytics for Beginners10 Which of my pages are most popular? These are the most viewed pages on your website in your set time frame 2 1  your homepage
  • 11. Google Analytics for Beginners11 Which of my pages are most popular? Type in parts of the website URL to examine most popular within a segment (e.g. blog pages, products or services) 2 1 3
  • 12. Google Analytics for Beginners12 Which pages are people seeing first? Visitors are getting to your website primarily through these pages (either through social media, other sites, a web search, etc.) 2 1
  • 13. Google Analytics for Beginners13 What technology are people using to visit my site? Find out how many visitors are using desktops, mobile or tablets to visit your site 2 1
  • 14. www.BopDesign.com | 619.330.0730 Found our guide helpful? Visit our website for more free resources: www.bopdesign.com 14

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