Improve your understanding of the most important marketing and lead generation tool in today’s digital world. In this webinar, learn how to access four metrics within Google Analytics every marketer should know and how this data relates back to actionable goals. After this webinar, answer the following questions: 1: Where is my traffic coming from? 2: Which of my pages are most popular? 3: Which pages are people seeing first? 4: What technology are people using to visit my site?

1. Actionable Data
for Google
Analytics
Beginners

2. In this presentation, get the following must-
know answers about your website
performance:
• Where is my traffic coming from?
• Which of my pages are most popular?
• Which pages are people seeing first?
• What technology are people using to visit my site?
Google Analytics for Beginners2

3. Google Analytics for Beginners3
The Dashboard
1 2 3 4
5 6 7

4. The Dashboard Defined
1) Sessions – Total number of visits to your site in a given
time frame
2) Users – Users that have had at least one session within
the selected date range. Includes both new and returning
user
3) Pageviews – Total number of pages within the website
visitors have been to
Google Analytics for Beginners4

5. The Dashboard Defined, cont.
4) Pages/Session– Average number of pages a visitor will
browse in one visit to your website
5) Avg. Session Duration – Average time a visitor spends
on your website
6) Bounce Rate – Percentage of visitors who navigate
away from your website after visiting only one page
7) % New Sessions – Percentage of total visits that are
new to your website in the given time frame
Google Analytics for Beginners5

6. Google Analytics for Beginners6
Where is my traffic coming from?
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31
View how
people are
getting to your
website

7. Where is my traffic coming from?
Defined
Organic – Visits to your site through a search engine (e.g.
Google, Bing, Yahoo)
Referral – Visits to your site through another website
(none) – Visits through an unrecognized source, such as
an email or digital newsletter
Social – Visits through a social network (note: some may
also be lumped within “referral” – so this amount is not
always accurate)
(not set) – Placeholder value from Google when it does
not receive enough information from the visit
Google Analytics for Beginners7

8. Google Analytics for Beginners8
Where is my traffic coming from?
2
1
See what
websites are
referring the
most visitors
to yours

9. Google Analytics for Beginners9
Where is my traffic coming from?
Click on URLs
to view most
popular
referral pages
(this example:
most popular
tweets)

10. Google Analytics for Beginners10
Which of my pages are most popular?
These are the
most viewed
pages on your
website in
your set time
frame
2
1
 your homepage

11. Google Analytics for Beginners11
Which of my pages are most popular?
Type in parts
of the website
URL to
examine
most popular
within a
segment (e.g.
blog pages,
products or
services)
2
1
3

12. Google Analytics for Beginners12
Which pages are people seeing first?
Visitors are
getting to your
website
primarily
through these
pages (either
through social
media, other
sites, a web
search, etc.)
2
1

13. Google Analytics for Beginners13
What technology are people using to
visit my site?
Find out how
many visitors
are using
desktops,
mobile or
tablets to visit
your site
2
1

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