Kids in America: iPads, iPhones, Facebook and Zynga gaming
 

Kids in America: iPads, iPhones, Facebook and Zynga gaming

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Research conducted by Dubit in Q4 2011 detailing children's playing of online games with specific reference to Zynga. It also covers device ownership and access. http:www.dubitlimited.com

Research conducted by Dubit in Q4 2011 detailing children's playing of online games with specific reference to Zynga. It also covers device ownership and access. http:www.dubitlimited.com

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  • Q1. Which of these devices or gadgets do you own or use at home? Base: All respondents [1,000]
  • Q1. Which of these devices or gadgets do you own or use at home? Base: All respondents [1,000]; 6-7 [250]; 8-10 [250]; 11-12 [250]; 13-14 [250]
  • Q1. Which of these devices or gadgets do you own or use at home? Base: All respondents [1,000]; 6-7 [250]; 8-10 [250]; 11-12 [250]; 13-14 [250]
  • Q2. How old is your computer? Base: Those who have or use computer at Q1 [961]
  • Q3. Within the last month have you played any computer games or video games using any of these devices or gadgets?Base: Those who own / use at least one device [989]; Those who own / use each specific device: Games console [867]; Computer [961]; Handheld games console [738]; Mobile (not iPhone) [617]; iPhone [208]; iPad [171]; Tablet (not iPad) [97]
  • Q3. Within the last month have you played any computer games or video games using any of these devices or gadgets?Base: Those who own / use at least one device [989]; 6-7 [244]; 8-10 [245]; 11-12 [250]; 13-14 [250]
  • Q3. Within the last month have you played any computer games or video games using any of these devices or gadgets?Base: Those who own /use each specific device: Games console [867]; Computer [961]; Handheld games console [738]; Mobile (not iPhone) [617]; iPhone [208]; iPad [171]; Tablet (not iPad) [97]
  • Q1. Which of these devices or gadgets do you own or use at home? Base: All respondents [1,000]Q3. Within the last month have you played any computer games or video games using any of these devices or gadgets? Base: Those who own / use the device []Q8. How often do you play games on each of these devices / gadgets? Base: Those who have played a game on the device in the last month []Q3B. At the moment what is your favourite game in each of these platforms? Base: Those who have played a game on the device in the last month []
  • Q7. Do you use Facebook at all? Base: All those who use the internet [998]
  • Q7. Do you use Facebook at all? Base: All those who use the internet [998]; 6 [128]; 7 [122]; 8 [87]; 9 [78]; 10 [83]; 11 [132]; 12 [118]; 13 [139]; 14 [110]
  • Q7. Do you use Facebook at all? Base: All those who use the internet [998]Q18. Have you got accounts / personal pages with any of these? Or do you use anyone else’s account? Base: All those who use the internet [998]
  • Q7. Do you use Facebook at all? Q18. Have you got accounts / personal pages with any of these? Or do you use anyone else’s account?Base: All those who use the internet [998]; 6-7 [250]; 8-10 [249]; 11-12 [250]; 13-14 [249]
  • Q7B. Would you want to sign up for this Facebook for under-13s? Base: Those who use the internet aged under 13 [749]; 6-7 Boy [125]; 6-7 Girl [125]; 8-10 Boy [124]; 8-10 Girl [125]; 11-12 Boy [125]; 11-12 Girl [125]Q7D. Do you think you would transfer your current account to the new under-13 Facebook? Base: Those interested in the new Facebook who currently have an account with Facebook [150]
  • Q7C. What types of games would you like to see in this Facebook for under 13s? Base: Those who would like to sign up for U13s Facebook [565]
  • Q9. From the list below please tick any websites or phone/tablet pages that you have used to play games within the last month.Base: All respondents [1,000]; Computer, phone and tablet gamers [772]; Boys [386]; Girls [385]; 6-7 [195]; 8-10 [195]; 11-12 [195]; 13-14 [187]
  • Q9. From the list below please tick any websites or phone/tablet pages that you have used to play games within the last month.Base: Computer, phone & tablet gamers [772]
  • UK data – use formatting
  • Q9. From the list below please tick any websites or phone/tablet pages that you have used to play games within the last month.Base: Computer, phone and tablet gamers [772]; Boys [386]; Girls [385]; 6-7 [195]; 8-10 [195]; 11-12 [195]; 13-14 [187]
  • Q10. From the list below please tick the online games that you have played recently, within the last month or so.Base: Computer, phone & tablet gamers [772]; Boys [386]; Girls [385]; 6-7 [195]; 8-10 [195]; 11-12 [195]; 13-14 [187]
  • Q10. From the list below please tick the online games that you have played recently, within the last month or so.Base: Computer, phone & tablet gamers [772]; 6-7 [195]; 8-10 [195]; 11-12 [195]; 13-14 [187]
  • UK data – use formatting
  • Q10. From the list below please tick the online games that you have played recently, within the last month or so.Base: Computer, phone & tablet gamers [772]; 6-7 [195]; 8-10 [195]; 11-12 [195]; 13-14 [187]
  • Q10B. Have you ever bought any merchandise or toys from the multiplayer games you play online?Base: Those who have played the specific game in the last month: Webkinz [153]; Club Penguin [149]; Littlest Pet Shop [93]; Poptropica [78]; Neopets [74]; Barbie Girls [73]; Wizard 101 [69]; Pixie Hollow [65]; World of Warcraft [58]; Minecraft [54]; ToonTown [48]; Moshi Monsters [48]; Buildabearville [33]; RuneScape [33]; FooPets [31]
  • Q12. Have you played any of these games within the last month? Base: Computer, phone and tablet gamers [772]
  • UK data – use formatting
  • Q12. Have you played any of these games within the last month?Base: Computer, phone and tablet gamers [772]; 6-7 [195]; 8-10 [195]; 11-12 [195]; 13-14 [187]
  • Q12B. Where / how did you play these games? Base: Computer, phone and tablet gamers [772]; FarmVille [135]; PetVille [78]; Words with Friends [66]; CityVille [62]; FishVille [52]
  • Q12C. Have you ever heard of Zynga? Base: Those who have played at least one Zynga game in the last month [327]Boys [163]; Girls [164]; 6-7 [48]; 8-10 [64]; 11-12 [106]; 13-14 [109]
  • Q13. Below is a list of games that you can play on Facebook. Have you played any of these games within the last month?Base: Computer, phone and tablet gamers [772]
  • UK data – use formatting
  • Q13. Below is a list of games that you can play on Facebook. Have you played any of these games within the last month? Base: Computer, phone and tablet gamers [772]; 6-7 [195]; 8-10 [195]; 11-12 [195]; 13-14 [187]
  • Q14. You told us in previous questions that you have played the games listed below. Which of these are your top three favorites?Base: Has played an online game in the last month [594]
  • Q14. You told us in previous questions that you have played the games listed below. Which of these are your top three favorites?Base: Has played an online game in the last month [594]; 6-7 [125]; 8-10 [145]; 11-12 [164]; 13-14 [160]
  • Q14B. So the games below are your favourites. Why are these your favourites? What is that you like the most about these games?
  • Q15. Does anyone else in your family or friends play any of these games? Base: Game chosen as one of top three favourites
  • Q16. Have you told any friends about these games? If so, how did you tell them? Base: Game chosen as one of top three favourites
  • Q17. Think about the online games that you enjoy to play. How important are these things for you to enjoy an online game? Base: Play online games [722]
  • Q17. Think about the online games that you enjoy to play. How important are these things for you to enjoy an online game? Base: Play online games [722]; 6-7 [179]; 8-10 [183]; 11-12 [185]; 13-14 [175]
  • Q17. Think about the online games that you enjoy to play. How important are these things for you to enjoy an online game? Base: Play Facebook games [722]
  • Q19. How do you find out about new games to play online? Base: Play online games [722]
  • Q19. How do you find out about new games to play online? Base: Play online games [722]; 6-7 [179]; 8-10 [183]; 11-12 [185]; 13-14 [175]
  • Q16A. Within the last month, have you spent any money / bought anything on your favorite online games? Q16C. Do you ever spend money / buy anything on any other online games that you play? Base for both: Those who play games where you can pay [594]Q16B. How much did you spend within the last month on your favourite games? Base: Those who spent money in the last month on at least one of their favoritegames [150]
  • Q16A. Within the last month, have you spent any money / bought anything on your favorite online games?Q16B. How much did you spend within the last month on your favourite games? Base: Those who spent money in the last month on at least one of their favoritegames [150]
  • Q16E. Why don’t you spend any money / buy stuff in the online games that you play? Base: Those who play online games where it is possible to pay / buy things, but do not pay for anything [403]
  • Q4. You said that you don’t play any computer games or video games. Why is this?Base: Those who own / use a device, but don’t play games [32]
  • Q5. You said that you don’t play any computer games or video games. Do you use the Internet? This can be on computer or phone or tablet. Base: Those who own a device, but don’t play games [32] Q6. What do you use the Internet for? Base: Non gamers who use the internet [30]

Kids in America: iPads, iPhones, Facebook and Zynga gaming Kids in America: iPads, iPhones, Facebook and Zynga gaming Presentation Transcript

  • DubitKids and online gaming report [USA]Facebook, Devices, Zynga and games
  • Devices Facebook Games Mechanics
  • Devices Facebook Games Mechanics
  • Dont own or use at home Use at home Device OwnershipTotal: 96% 87% 74% 62% 21% 17% 10% 36% 12% 64% 28% 61% 51% 32% 33% 15% 12% 6% 6% 5% 4% Handheld Computer Games games Mobile Tablet or laptop console console (Not iPhone) (not iPad)
  • Device Ownership by age Proportion who own each of the devices100% 90% Computer or laptop 80% Games consoles 70% 67% 68% 67% 64% 60% 60% 63% Mobile (not iPhone) 53% 50% 46% 46% 46% Handheld games console 44% 40% 29% iPhone 30% 21% 20% 17% iPad 14% 11% 10% 8% 9% 5% 2% 4% 7% 7% 5% Tablet (not iPad) 2% 0% 1% 6-7 8-10 11-12 13-14
  • Proportion of those who either ownDevice Ownership / Users by age the device or use it at home100% 95% 98% 98% 94% 90% 90% Computer or 90% 87% laptop 80% 79% 80% 80% 78% 75% Games consoles 70% 67% 62% Mobile (not 60% iPhone) 53% 50% 46% Handheld games console 40% iPhone 30% 26% 21% 19% 21% iPad 20% 18% 17% 18% 16% 12% 10% 10% 5% 8% Tablet (not iPad) 0% 6-7 8-10 11-12 13-14
  • Of those who own a computer or laptop or use Age of computer one at home 24% A mean computer age of 2.4 years 19% 15% 13% 8% 9% 7% 5% About Between 6 months to 1 year old 6 months old Between 1-2Between 2-3Between 3-4Between 4-5 years old years old / dont know years old years old years old Over 5 Not sure Mean excludesDK / NS responses
  • Devices used to play games ...in the last month Proportion of those who own / use at home at least one device 89% Proportion of those who own / use at home the specific device 3% have not played any games on them in the last 77% 75% month (boys 2%; girls 5%) 74% 71% 66% 63% 55% 43% 30% 19% 14% 11% 4% Handheld Games Computer games Mobile Tablet console or laptop console (Not iPhone) (not iPad)
  • ...in the last monthDevices used to play games Proportion of those who own / use at home at least one device100% 90% Games console 80% 80% 78% 79% Computer or laptop 73% 71% 71% 70% 71% 66% 69% Mobile (not iPhone) 60% 53% 54% Handheld games console 50% 48% iPhone 40% iPad 30% 20% 18% 17% 19% 20% Tablet (not iPad) 13% 15% 16% 11% 14% 11% 10% 8% 8% I dont play any computer 3% 2% 4% 4% or video games 0% 2% 6-7 8-10 11-12 13-14
  • ...in the last monthDevices used to play games Proportion of owners / users of the specific device100% 90% 89% Games console 90% 88% 84% 88% 84% 80% 78% 75% Handheld games 73% 70% 70% 69% 70% console 70% 66% 65% 65% 63% 64% 60% iPhone 60% 56% 50% 46% Computer or 42% 42% laptop 40% 40% 38% iPad 32% 30% 28% 25% Tablet (not iPad) 20% 10% Mobile (not iPhone) 0% 6-7 8-10 11-12 13-14
  • 96% either own a computer or laptop or use oneComputer or Laptop at home (e.g. borrow a parent’s or a sibling’s) 4% 32% Have their own 64% Use at home Don’t own or use at home 74% of owners / users have played a game 19% of these play games on a computer or on a computer or laptop in the last month laptop everyday and 25% play most days 19% 25% 30% 16% 7% 2% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or lessFavourite games / franchises on this device [unprompted]: 5% 4% 3% 3% 3%
  • 87% either own a gamesGames console console or use one at home 13% Don’t 51% Have their own 36% Use at home own or use at home 89% of owners / users have played a 16% of these play games on a gamesgame on a games console in the last month console everyday and 24% play most days 16% 24% 32% 17% 9% 4% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or lessFavourite games / franchises on this device [unprompted]: 15% 9% 5% 4% 4%
  • 74% either own a handheldHandheld games console games console or use one at home 12% 61% Have their own 26% Don’t own or Use at use at home home75% of owners / users have played a game on 17% of these play games on a handheld games a handheld games console in the last month console everyday and 26% play most days 17% 26% 27% 20% 8% 3% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or lessFavourite games / franchises on this device [unprompted]: 22% 9% 4% 3% 2%
  • 62% either own a non-iPhoneMobile Phone (non-iPhone) mobile phone or use one at home 33% Have their 28% 38% Don’t own or own Use at home use at home30% of owners / users have played a game on 19% of these play games on a non-iPhone a non-iPhone mobile phone in the last month mobile phone everyday and 20% play most days 19% 20% 22% 17% 14% 8% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less Favourite games / franchises on thisdevice [unprompted]: 40% 6% 4%
  • 21% either own an iPhone or use one at home 6% Have 15% 79% Don’t own ortheir own Use at home use at home 66% of owners / users have played a 26% of these play games on the iPhone game on the iPhone in the last month everyday and 35% play most days 26% 35% 19% 13% 5%2% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less Favourite games / franchises on thisdevice [unprompted]: 38% 5% [Panfu] 2%
  • 17% either own an iPad or use one at home 5% Have 12% 83% Don’t own ortheir own Use at use at home home 63% of owners / users have played a 23% of these play games on the iPad game on the iPad in the last month everyday and 33% play most days 23% 33% 22% 16% 3%3% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less Favourite games / franchises on thisdevice [unprompted]: 36% 4%
  • 10% either own aTablet (non-iPad) non-iPad tablet or use one at home 6% Use at home 4% Have 90% Don’t own ortheir own use at home 43% of owners / users have played a 15% of these play games on a non-iPadgame on a non-iPad tablet in the last month tablet everyday and 24% play most days 15% 24% 32% 17% 7% 5% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less Favourite games / franchises on thisdevice [unprompted]: 32% 7% 5% [Solitaire] [Words with Friends]
  • Devices Facebook Games Mechanics
  • Use of Facebook Yes, I have my own account / Have their own account profile 34% Boys 32%; Girls 36% Yes, I use my parents account or they show me stuff on Facebook Under 13s 21%; 13-14s 73% Yes, I use my brothers or my 9% sisters account 1% 1% Yes, I use someone elses account Parents won’t let them Boys 30%; Girls 33% 31% No, I dont use Facebook - my parents wont let me Under 13s 38%; 13-14s 12% No, I dont use Facebook - Im not interested 15% Im not sure There were no 13-14 year olds who 0% said they don’t know what Facebook is! 9% I dont know what Facebook is
  • Use of Facebook 79% 81% Yes - Someone Elses Profile 6% 7% Yes - Own Profile 61% 7% 48% 44% 13% 75% 10% 28% 28% 71% 54% Total: 17% 20% 19% 13% 13% 35% 34% 11% 10% 11% 15% 15% 6% 9% 9% Age: 6 7 8 9 10 11 12 13 14 Total U13-Facebook Users
  • Proportion who either have an account withMembership / use of other sites these websites, or use somebody else’s account to access the website 17% 44% are either a 16% member of 5% 5%Windows Live or use somebody else’s 5% Messenger account to access it 1% 1% None of these (excluding Facebook) 0% Under 13s 75%; 13-14s 44% None of 67% these
  • Proportion who either have an account with these websites, or use somebody else’sMembership / use of other sites, by age account to access the website NB: The ‘None of these’ figure excludes those who use Facebook100% None of these 90% 87% 80% 79% Facebook 80% 70% Yahoo 60% 58% YouTube 54% 50% MySpace 44% 40% Google+ 33% 30% 25% 21% MSN / Windows Live 20% 18% 19% Messenger 11% Hi5 10% 8% 7% 5% 9% 7% 5% 4% 2% 2% 1% 1% 2% 1% Bebo 0% 0% 1% 6-7 8-10 11-12 13-14
  • Whether they would be interested in signingFacebook for U13s up for a new Facebook for under 13s Definitely yes Probably yes Not quite sure Probably not Definitely not Total 25% 24% 28% 11% 12% 6-7 Boy 14% 19% 32% 18% 17% 6-7 Girl 14% 26% 38% 10% 12% 8-10 Boy 22% 27% 27% 13% 10% 8-10 Girl 34% 21% 23% 10% 12% 11-12 Boy 28% 25% 25% 11% 10% 11-12 Girl 38% 26% 20% 6% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Of those interested and who currently have a Facebook account, 37% said they would definitely transfer their account to the new service, and 31% said they probably would
  • Desired games on a Facebook for U13s What kind of games they would like to see on a Facebook for under 13s
  • Games on Facebook 25% of all kids said they played a game on Facebook in the last month For kids who play games on a computer, phone or tablet, 32% play games on Facebook 58% 42% 32% 32% 19% 10% Boys Girls 6-7 8-10 11-12 13-14
  • Games on Facebook Facebook is a popular destination for games.... The games most played on Facebook are: Of the13% of kids who played 12% 5% 11% in the last month 4% 84% of them played it on 6% 4%Compared to... 7% 4% 2% 6% 4% 2% 1%
  • Devices Facebook Games Mechanics
  • ...in the last month by those whoWebsites used to play games… play games on a computer, phone or tablet 33% 17% 6% 32% 17% 6% 31% 16% 4% 24% 13% 4% 22%
  • ...in the last month by those who play games Websites used to play games… on a computer, phone or tabletIndicates a significant difference 3% 5% 3% 5% 5% 7% 8% 5% 9% 16% 10% 13% 12% 19% 17% 17% 15% 19% 27% 18% 18% 29% 33% 28% 32% 32% 41% 25%
  • ...in the last month by those whoWebsites used to play games… play games on a computer, phone or tablet60% 58% Disney 50% Facebook50% 45% 42% Cartoon Network 43%40% 38% Nickelodeon 37% 32%30% 28% Nick Junior 28% 25% 24% 21% 22% Yahoo 21%20% 19% 19% 18% 16% 18% 15% Disney XD 13% 14% 13% 13% 10% 13%10% 8% 9% addictinggames.com 7% 4% 6% Discovery Kids 0% 6-7 8-10 11-12 13-14
  • Virtual worlds 50% of kids say they have played on virtual worlds or MMOs in the last month... ...with 65% of computer, phone and tablet gamers saying this 74% 70% 70% 59% 58% 56% Boys Girls 6-7 8-10 11-12 13-14
  • The most played virtual worlds and MMOs byVirtual worlds computer, phone & tablet gamers in the last month are 20% 8% 6% 19% 8% 6% 10% 8% 4% 10% 7% 4% 4%
  • The most played virtual worlds and MMOs Virtual worlds, by gender by computer, phone and tablet gamers areIndicates a significant difference 5% 3% 2% 7% 6% 3% 6% 7% 6% 6% 2% 12% 2% 14% 15% 2% 8% 10% 1% 11% 8% 12% 8% 3% 23% 16% 28% 11%
  • The most played virtual worlds and MMOs byVirtual worlds, by age computer, phone & tablet gamers split by age 30% Webkinz30% 26% Club Penguin25% 23% Poptropica 20%20% 18% Neopets 16% 15%15% 13% 14% Wizard 101 13% 12% 12% 11%10% 10% 10% Pixie Hollow 9% 9% 9% 9% 8% 7% 7% 6% World of Warcraft 6% 5% 5% 2% Minecraft 0% 6-7 8-10 11-12 13-14
  • The proportion of players of each of the top 15Virtual worlds merchandise most played virtual worlds who have purchased any merchandise or toys from this game 63% 19% 21% 31% 37% 17% 10% 31% 58% 35% 17% 13% 36%
  • The most played Zynga games by computer,Zynga games phone & tablet gamers in the last month are 17% 7% 5% 10% 6% 4% 8% 6% 4% Word 3% 8% Scramble 6%
  • The most played Zynga games by Zynga games, by gender computer, phone & tablet gamers in the last months areIndicates a significant difference 4% 2% 4% 3% 4% 5% 2% 8% 6% 5% 2% 10% 6% 6% 8% 5% 8% 8% 8% 9% 13% 7% 19% 16%
  • The most played Zynga games by computer, phoneZynga games, by age & tablet gamers in the last month split by age are 26% FarmVille25% 24% PetVille CityVille20% Words with Friends 15% 16%15% FishVille 13% 14% Cafe World 10%10% 9% 10% Mafia Wars 9% 8% 8% 8% 8% 7% 7% 7% 7% Word Scramble 6% 6% 6% 5% 6% 5% 5% Mafia Wars 2 3% 2% Treasure Isle 1% 0% 6-7 8-10 11-12 13-14
  • Where the top five most playedWhere Zynga games are played Zynga games are played 84 76 77 76 Facebook MySpace iPhone iPad Android Google+ 36 31 Yahoo Not sure 22 9 10 8 7 6 8 6 6 7 6 5 6 6 6 4 2 3 2 3 5 3 2 2 4 % 2 0 1 1 1 1 2 2 2
  • Awareness of Zynga 34% of kids who have played a Zynga game in the last month say they know who Zynga are 46% 37% 32% 32% 30% 20% Boys Girls 6-7 8-10 11-12 13-14
  • The most played Facebook gamesFacebook games by computer, phone & tablet gamers are 16% 4% 3% 7% 4% 3% 5% 3% 3% I dont play any 4% 3% games on Facebook 59%
  • The most played Facebook games Facebook games, by gender by computer, phone & tablet gamers areIndicates a significant difference 3% 3% 3% 3% 5% 1% 3% 3% 3% 4% 3% 5% 3% 4% 3% 5% 6% 4% 6% 8% 17% 15%
  • The most played Facebook games in the lastFacebook games, by age month by computer, phone & tablet gamers are30% Bejeweled Blitz 28% The Sims Social25% Zoo World 2 Pet Society20% Gardens of Time 16%15% Tetris Battle 13% 14% Zuma Blitz 10%10% The Smurfs & Co 8% 8% 6% 7% 6% It Girl5% 5% 4% 4% 4% Bubble Island 3% 3% 3% 3% 2% 2% 2% 1%0% I dont play any 6-7 8-10 11-12 13-14 games on Facebook 78% 69% 51% 38%
  • The proportion of computer, phone and tablet gamers whoFavorite games selected each game as one of their top three favourites 16% 8% 6% 14% 8% 5% 13% 7% 5% 11% 6% 5% 9% 6% 5%
  • The proportion of computer, phone and tablet gamers whoFavorite games, by age selected each game as one of their top three favourites 26% Webkinz25% 23% Club Penguin 21% 20% Bejeweled Blitz20% 18% 17% FarmVille 16% 15%15% 14% Barbie Girls 13% 13% 13% 12% 12% 12% Poptropica 11% 10%10% 10% 9% 9% Littlest Pet Shop 8% 8% 8% 8% 7% 7% 7% 6% Pixie Hollow 5% 5% 4% 5% 3% The Sims Social 3% 3% 2% Wizard 101 0% 6-7 8-10 11-12 13-14
  • What they like about their favorite games
  • Devices Facebook Games Mechanics
  • The proportion of those who consider the game as one of their top three favorites who:Games also played by family or friends •• Have a family member(s) who also plays the game Have a friend(s) who also plays the game • Don’t know anyone else who plays 51% 48% 82% 58% 60% 49% 12% 9% 3% 47% 38% 47% 61% 49% 63% 17% 20% 10% 75% 41% 47% 51% 65% 63% 3% 13% 13% 81% 31% 43% 34% 49% 72% 6% 31% 11% 63% 51% 8%
  • The proportion of those who consider the game as one of their top three favorites who: • Told their friends about it face-to-faceTold friends about favorite games • Told their friends about it online • Did not tell any friends about it 67% 66% 62% 10% 19% 22% 25% 19% 26% 70% 61% 70% 15% 13% 20% 20% 28% 13% 56% 46% 60% 44% 46% 37% 16% 9% 20% 56% 52% 65% 30% 20% 39% 24% 28% 11% 55% 37% 15%
  • Enjoyed aspects of online games Invite my friends to play 42% Have pets to take care of 42% Chat with other players 30% Have lots of collectible items 29% Send messages 25% Have books, toys, stickers, cards and other things about the game 22% Send gifts 21% Access to special areas reserved for members 17% Other 10%
  • Enjoyed aspects of online games Invite my friends to play60% 54% 54% 53% 49% Have pets to take care of50% 49% 40% 40%40% 39% 38% Have lots of collectible items 34% 33% 33% 31% 31%30% 28% Chat with other players 25% 25% 24% 24% 24% 23% 22% 22% 21%20% 18% Send messages 16% 15% 15% 12%10% 7% 9% 6% Have books, toys, stickers, cards and other things about the 0% game 6-7 8-10 11-12 13-14
  • How important these factors are forAspects of Facebook games Facebook gamers to enjoy a gameMean 4.2 4.1 4.1 4.1 3.9 3.9 5 35% 33% 43% 39% 43% 45% 4 34% 36% 3 37% 32% 37% 38% 2 21% 20% 19% 17% 14% 13% 1 5% 5% 4% 6% 5% 6% Being invited by Inviting friends to Helping friends to do Sending gifts to Sending alerts Receiving alerts friends to play new play new games better in their games friends games
  • Where online gamers find outFind out about new games about new games to play My friends tell me face-to-face when I meet them 52% My family tell me 41% I hear about new games on TV 26% My friends tell me online 24% I search on search engines 20% I search on games portals / websites 16% I search on Facebook 16% From magazines that I read 9% Other 4%
  • Where online gamers find outFind out about new games about new games to play70% My friends tell me face-to-face when I meet them60% My family tell me50% My friends tell me online40% I hear about new games on TV30% I search on search engines20% I search on games portals / websites10% I search on Facebook 0% From magazines 6-7 8-10 11-12 13-14 that I read
  • Payment within online games 59% play online games where it is possible to pay / buy things (e.g. for membership, buy items within a game, buy virtual money / credits) Of these, 32% have paid / bought something within a game before [19% of all respondents] $22.40 is the average spend per person on a game in the last month
  • The proportion of those who consider the game as one of their top three favorites who have spentPayment within online games money on / within the game in the last month and the average amount spent NB: very low base sizes for the means 17% 10% 9% $3.73 $6.76 $8.21 32% 18% 26% $7.49 $14.92 $12.27 31% 22% 34% $7.71 $8.97 $4.36 6% 25% 25% $17.50 $14.61 $11.22 22% $18.26
  • Why those online gamers whoPayment within online games haven’t paid or bought anything within an online game haven’t done so My parent(s) wont let me 68% Dont want to - the games are fine without spending money 35% Not sure how to do it 6% Dont want to - the games arent good enough 3% Other reason 4% Dont know 4%
  • Why those who own or use at least one deviceWhy don’t play games haven’t played any video games within the last month I dont want to play any 50% computer / video games My parents wont let me 25% Dont have time / at school 16% They cost too much 9% Ive never come across 9% any game that I like Other 3%
  • 98% of device owners / users whoInternet use of non gamers don’t play games, do use the internet They use the internet for... School work 53% Email 17% Facebook 17% Videos 17% Chat 13% Specific Websites 13% Other 20%