I. Confucius was a Chinese philosopher born in 551 BC who taught disciples through a set of classics called the "Five Classics". He believed that virtue, ritual, and education were needed to create a harmonious social order. II. Confucian concepts like ren (benevolence or humaneness) and the importance of strong relationships influenced later philosophies of sustainable development in East Asia. The concept of kyosei, developed by Canon to mean "living and working together for the common good", exemplifies this. III. Sustainable development requires leaders of virtue and character who prioritize moral force over profit and create a culture that treats all people with compassion. Figures like Mahatma

1. RECALLING CONFUCIANISM FOR
SUSTAINABLE DEVELOPMENT
7/30/2011 Dr.Padma Shankar 1

2. Confucius (Kung Fu-Tzu)
(551-479 BC)
Chinese Philosopher Kung-fu-tzu (Confucius) literally means
“Master Kong”.
Confucius is regarded as an uncrowned king of pre-imperial
China.
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3. The ancient State of Lu
born to a noble warrior family and had
hard times
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4.  Confucius mastered to 6 ancient arts –
ritual performance, music, archery, chariot
riding, reading and arithmetic.
 worked as a shepherd, cowherd, clerk,
and a book-keeper and rose up to the
position of Minister.
 spend his last years teaching disciples via
a set of classics called “Five Classics”.
 he died at the age of 73
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5. His philosophy complied as Five
Classics (Wu jing) are:
 Shu jing or Canon of History
 Shi jing or Canon of Poetry
 Yi jing or Canon of Changes
 Li Chi or Canon of Rites (conduct of
religion ceremony)
 Chun Chiu or Spring and Autumn
Annuals
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6.  Society is composite of individuals
 Collective behavior of individuals
is culture
 Culture influences individual behavior
 A strong honorable individual
emerges from the same culture and
bring changes for eternity.
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7. “The profound person understands what is
moral. The small person understands,
what is profitable?” (Analect 4.16).
Confucius – Vision of Sustainable
development :
unite harmony with moral force in
pursuit of social goals
a well-ordered family  a well-ordered
state and a well-ordered world.
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8. Sustainable development
BUSINESS
ORGANISATIO
N
ACADEMIC
INSTITUION
INDIVIDUAL
LEADER KYOSEI
REN
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9. 仁
(man) + (two) = humane-
ness
ren 人 + er 二 = ren 仁
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10. relies heavily on the relationships
between two people,
 Implies that one was never alone, and
that everyone has relationship to fall
back on being a member of a family, the
state about the world.
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11. is translated as “benevolence”,
“perfect virtue”, “goodness” or forever
with “human heart”.
 if the ruler lacks , it is difficult if not
impossible for his subjects to behave
humanly.
 maxim of is :
◦ One should treat others as one would like
others to treat oneself (positive form, Golden
rule).
◦ One should not treat others in ways that one
would not like to be treated (negative form
also called Silver Rule).
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12.  Direct the people with moral force and
regulate them with ritual and they will
possess shame, and moreover, they will be
righteous.
(Analects 2.3).
 One who rules by moral force may be
compared to the North Star.
(Analects 2.1)”
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13. The profound person understands
what is moral. The moral force of the
small person is like the grass. “Let the
wind blow over the grass and it is sure
to bend.”
(Analects
12.19).
Thus Confucian Harmonious order of
Relationship is not merely personal, but
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14. Kyosei
共生
(Gòngshēng)
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15. Kyosei
 “Kyo” means working together,
 “sei” means life.
 Kyosei is a Japanese word, literally
meaning, “Co-existence”, “living
together” or “symbiosis”.
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16.  “On this account, the ruler will first take pains about
his own virtue.
 Possessing virtue will give him the people.
 Possessing the people will give him the territory.
 Possessing the territory will give him its wealth.
 Possessing the wealth, he will have resources for
expenditure.
 Virtue is the root; wealth is the result”
(The Great Learning X, 6-7).
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17.  “Kyosei” was applied as a Corporate
Philosophy in 1988 by Canon Inc., of Japan.
 To mean more positive by Canon and defined
to mean, “living and working together for the
common good”.
 A detailed definition by Canon of Kyosei is
“all people, regardless of race, religion or
culture, harmoniously living and working
together for many years to come”.
Chairman of Canon Inc. Mr. Ryu Zabino Kaker advocates
it as the New World Order.
(Canon was established in 1937)
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18. Canon cherished Kyosei principle to
established harmonious relationship
with it
customers, its supplies, its competitors,
the
Government with which it deals and the
natural environment
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19. Kyosei is
integrity, dedication, hard work,
caring, innovation
and it is shared destiny.
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20. Canon Success is
due to the visionary leader –
Mr. Ryu Zabino Kaker
through Kyosei
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21.  140 years of existence
 Nation’s Pride
 Exemplary value system
Mumbai attacks
 A young lady trainee saved the HLL
dignitaries.
 Thomas George saved about 54 and later
succumbed to bullets.
 A general manager who insisted on staying
put and help direct a response to the attack
even after learning that his wife and sons had
died in a fire on the hotel's top floor.
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22. The heroic response by employees of
Mumbai's
landmark Taj Hotel during the 26/11terror
attacks is
now a case study at Harvard Business School
–
Prof. Rohit Deshpande. He asks:
 A dozen Taj employees died trying to save
the lives of the hotel guests during the
attacks.
 "The natural human instinct would be to flee.
These are people who instinctively did the
right thing. And in the process, some of them,
unfortunately, gave their lives to save
guests." 7/30/2011 Dr.Padma Shankar 22

23. Prof. Rohit Deshpande Concludes:
 leadership displayed by people in the
bottom rank to the top levels.
 It is Tata DNA injected in the culture
by its founder ---
in 1868 by Jamsetji Nusserwanji Tata
Continued by Ratan Tata till date. --
Leaders
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24. Infosys --- 30 years
 From 50 customers to 620 cusomers
 From 10 projects to 6500 projects
 From 100 employees to 130,820
employees
 From 100 sq.ft to 28 million sq ft of
built in space
 From 100 investors to 450,000
investors
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25. Shri Narayana Murthy in his
Farewell address says;
 Good people are the primary assets of
a great organization
 One aspect that marks out a truly
superior organization is the ability of
its employees at all levels to be driven
by values and to ensure adherence
and compliance under any
circumstances
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26. “There is no external enemy. Our
failures are because of our lack of
commitment to our cause, our inability
to accept meritocracy and our
indifference to honesty and want of
good work ethic amongst our
leaders……. .”
…….Shri Narayana
Murthy
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27. Leader
 Values of the leader is the base and
sequence of the company’s DNA for a
Sustainable development
 Leadership is Legacy, who start out with great
ideas and a deep sense of commitment.
 Leaders create more leaders who will carry
out the mission after he/she is gone.
 Mahatma had no money /guns but created
trust.
 Leaders are living examples not characters of
fiction.
 Leadership = Moving confidently on a
firm foundation of values
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28. WINNING LEADER
 Power of Personality (Charisma)
+
 Power of Principles (Character,
values, beliefs, courage, conviction
and integrity.)
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29. Sustainable development depends
on
a
leader who commands the highest
respect
because he is trust worthy,
dependable
and
gives strength and courage to those
round him
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30. Summarizing Confucius principles of
Kyosei
I. reciprocity should be practiced
throughout one’s life;
II. virtue, not profit is always the goal of
the superior man;
III. Respect to relations, obedience to and
respect for one’s own parents is
paramount;
IV. Confucianism reiterates human kind do
not exist in isolation;
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31. A right balance of
Leadership
Vision, Values,
Competence, Courage and Character
leads to Sustainable development
We need more people like
Mr. Ryu Zabino, Mahatma, Tata. Narayana
Murthy
for Sustainable Development
may it be an academic institution of
business organization.
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32. To conclude……
Sustainable development
= Leaders with Values and Ethical
Behavior
There is a Need for
a
Profound Person
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33. Bibliography
 www.iep.utm.edu
 “Why Confucius has been reverenced as the Model Teacher of all
ages”, St. John’s University Press (NY), 1976, pp. 14-17.
 “Calvin M. Boardman, Hideake Kiyoshi Kato, (2003) “The Confucian
roots of Business Kyosei, Journal of Business Ethics 48 : 317-333;,
Kluwer Academic Publications, Netherlands
 www.wikeipadia.com.
 www.ethicsmorals.com.
 Nordu,B N . “Value ethics and confucians”
http://faculty.vassar.edu/brvannor/mypapers/virtueethics.pdf.
 Ioana Agatha Filimon, (2009), “Kyosei- an example of cultural
keyword argumentatively exploited in corporate reporting discourse”,
Studies of Communication Sciences 9/2 131-151.
 Ryuzabyuro Kaku, Ethical Standards, Development, Business and
Human Rights, Canon Inc., Human Rights- The New Consensus p
128-129
 Shiv Khera – Living with Honor
 www.tata.com
 www.timesofindia .com
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34. THANK YOU
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