08 how to professionally evaluate & critique a linkedin business profile script project


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08 how to professionally evaluate & critique a linkedin business profile script project

  1. 1. How To Professionally Evaluate & Critique A Linkedin Business Profile Script Project By Dr. Mark D. Yateswww.elinked.eu 1
  2. 2. The Purpose Of Critique? The art of professional 1. Eliminate problems Linkedin Expert Profile 2. Maximise credibility critiquing is designed to 3. Portray professionalism 4. Inspire trust remove perceived or 5. Encourage confidence actual roadblocks to... 6. Increase referrals 7. Identify opportunities 8. Leverage Linkedin 9. Grow your business 10. Get more sales © 2013 drmarkdyates@aol.com 2
  3. 3. What’s Wrong WithThe Following Picture? You Have 30 Seconds To Critique It © 2013 drmarkdyates@aol.com 3
  4. 4. Answer: Nothing Until we realise what the aims or objectives are, there is nothing wrong with the picture. Given the lack of intelligence or information to critique and evaluate the problem, we have to work on what we are given. i.e. Does the wagon with square wheels works as a concept? By offering clear aims & objectives to a team, we can modify & radically improve the concept. © 2013 drmarkdyates@aol.com 4
  5. 5. The Picture A Linkedin Expert Profile Writer is pulling a rope in front, & the critique-evaluation team is pushing from the rear. The wagon body can represent your Linkedin profile scripts. The Square Wheels are the things that work, but not always smoothly, and the round wheels - already inside the wagon - represent the ideas that could make your script flow more smoothly. But communication is difficult and visions are critical! © 2013 drmarkdyates@aol.com 5
  6. 6. Out Of The Box Thinking Look for PROBLEMS & provide SOLUTIONS © 2013 drmarkdyates@aol.com 6
  7. 7. Hot Seat Critique-Evaluation No-one should be part of the critique-evaluation process unless they understand the critique concept. NEVER allow anyone to critique your script unless they offer an alternative solution to any problem they identify. Only allow a person to critique your script if they conform to an agreed ‘time return deadline’. © 2013 drmarkdyates@aol.com 7
  8. 8. Hot Seat Critique Evaluation  It doesn’t matter if the solution is the WRONG solution for the writer, because sometimes the wrong solution generates a ‘Thought Process’ that leads to the right solution for your Linkedin Profile. © 2013 drmarkdyates@aol.com 8
  9. 9. Clear Client CommunicationsAre Essential Question: “If you could live forever would you and why”? Answer: “I would not live forever because we should not live forever, because if we were supposed to live forever, then we would live forever, but we cannot live forever, which is why I would not live forever.” Miss Alabama in the 1994 Miss USA contest. © 2013 drmarkdyates@aol.com 9
  10. 10. What you say, or writecan be misleading “I never had sexual relations with that woman.” President Clinton about Monica Lewinski © 2013 drmarkdyates@aol.com 10
  11. 11. What’s Your Real Message? “Whenever I watch TV and see those poor starving kids all over the world, I can’t help but cry. I mean, I’d love to be skinny like that, but not with all those flies & death and stuff.” Mariah Carey © 2013 drmarkdyates@aol.com 11
  12. 12. Profile Script Assessment You’ve just written your Linkedin profile scripts, if you want unqualified praise, show it to your mother or friends. If you want professional insight into what to do next, show it to a PROFESSIONAL Linkedin Expert script editor at www.elinked.eu © 2013 drmarkdyates@aol.com 12
  13. 13. If Your Reader Doesn’t Get It… Then they don’t get it, so make your Linkedin profile as clear and obvious as possible, i.e. When asked about China, President Charles De Gaulle answered, “China is a very big country inhabited by many Chinese.” © 2013 drmarkdyates@aol.com 13
  14. 14. The Writers Mind-Set When responding to critics, Linkedin business social media profile writers generally fall into the following categories.  Defensive  Impatient  Hypersensitive  Aggressive  Passive  Argumentative  Intimidated  Passionate  Indifferent  Condescending © 2013 drmarkdyates@aol.com 14
  15. 15. The Best People To Critique1. Linkedin Expert profile writers who take your profile seriously.2. Business growth critique group, 4-8 members.3. It is rare to find new script writers who are good at all Linkedin profile elements.4. Try & identify Linkedin Expert profile writers who are group members who are particularly adept at one of the following profile elements: Pace, Structure, Story, Plot, Characterisation & Dialogue. © 2013 drmarkdyates@aol.com 15
  16. 16. The Worst People To Critique "Dont let the sound of your own wheels drive you crazy.“ The Eagles, "Take It Easy" Never solicit feedback from friends and family members unless they are professional Linkedin Expert Profile script writers. Liken friends & family to putting your life in the hands of 12 jurors. Then consider your life is in the hands of 12 people who weren’t smart enough to get out of jury service. Would you take flying lessons from someone who can’t fly? © 2013 drmarkdyates@aol.com 16
  17. 17. The Destructive Critique If a member of the Linkedin Expert critique team is purely destructive, then it’s time to remove this person immediately. Destructive evaluators serve no value to a Linkedin Expert Profile critique team, other than having their own egotistical agenda. © 2013 drmarkdyates@aol.com 17
  18. 18. The Very Best Critique Aid Is…  A preformatted Linkedin Expert Critique - Evaluation sheet.  Design yours so it is ‘Mission Specific’ to your Linkedin profile script writing project.  It is far more beneficial looking at problems that have been consistently identified by a group of your peers rather than acting on the comments of one individual.  Study your critique sheets carefully, they will inform you of what is working as well as what is not working.  Never get angry with comments stated on a returned Linkedin Expert critique sheet. © 2013 drmarkdyates@aol.com 18
  19. 19. The 50-50-90 Rule Never Forget The Writers Percentage Rule The 50-50-90 rule: Anytime you have a 50-50 chance of getting something right, theres a 90% probability youll get it wrong. © 2013 drmarkdyates@aol.com 19
  20. 20. Lead, Follow OrGet Out Of The WayWhen critiquing any written Linkedin Profile scripts, bepart of the solution. Don’t become part of the problem. © 2013 drmarkdyates@aol.com 20
  21. 21. Think About The Following…  Why is the third hand on the watch called the second hand?  If a word is misspelled in the dictionary, how would we ever know?  Why do "slow down" and "slow up" mean the same thing?  Why do "fat chance“ & "slim chance" mean the same thing? © 2013 drmarkdyates@aol.com 21
  22. 22. Linkedin Expert Feedback  Negative  Destructive  Constructive  Pointless  Thought Provoking  PositiveUnderstand that NO MEMBER of the Linkedin Expert Critique Team will be as PASSIONATE about your screenplay as you. © 2013 drmarkdyates@aol.com 22
  23. 23. You Can’t Please EveryoneAn old man, a boy and a donkey were going to town and it was decided that the boy should ride. Asthey went along they passed some people who thought that it was a shame for the boy to ride and the old man to walk. The old man and boy decided that maybe the critics were right, so they changed positions. Later, they passed more people who thought that it was a real shame for that man to make such a small boy walk. The two decided that maybe they both should walk. Soon they passed some more people who thought that it was stupid to walk when they had adonkey to ride. The man and the boy decided maybe the critics were right, so they decided that theyboth should ride. They soon passed other people who thought that it was a shame to put such a load on a poor little animal. The old man & the boy decided that maybe the critics were right, so they decided to carry thedonkey. As they crossed a bridge they lost their grip on the animal & he fell into the river & drowned. The moral of the story.......... If you try to please everyone, you will eventually lose your ass. 23 © 2013 drmarkdyates@aol.com
  24. 24. Don’t Procrastinate … But remember, if you keep doing what you are doing with your Linkedin profile… …Then any Linkedin Expert profile writer will tell you, You’ll keep getting what you’re getting. 24 © 2013 drmarkdyates@aol.com
  25. 25. A Dedicated Linkedin Expert Team  Never doubt that a small, committed group of Linkedin Expert writers can help you change your world.  Forming a select Script Writers Group of Linkedin Experts will benefit your writing & your Linkedin profile.  Ultimately this should translate into increasing your business growth. © 2013 drmarkdyates@aol.com 25
  26. 26. Contact Us Today Contact our UK office today Link Business Marketing Ltd T: UK 0843 155 0008 T: UK (0) 151 721 9078 E: drmarkdyates@aol.com W: www.elinked.eu © 2013 drmarkdyates@aol.com 26
  27. 27. Key Words & Key Phrases Used In This Presentation To enable clients & customers to find me easily & quickly, I have search engine optimised the following key words & key phrases relevant to me, my Linkedin profile and the professional services I provide . Linkedin Trainer Independent & Social Media & Business Networking Relevant: linkedin expert, linkedin trainer, linkedin mentor, linkedin experts, linkedin specialist, linkedin instructor, linkedin advisor, linkedin guru, linkedin training, linkedin coach, linkedin consultant, linkedin speaker, business networking, lion, top networker, power networker, business networking specialist, business networking expert, social media specialist, black belt networker, black belt power networker, power networking, social networks, affiliate marketing, network marketing, lead generation, databases, linkedin film production, linkedin writing, linkedin articles, linkedin profile scripts, linkedin videos, linkedin screenplays, linkedin expert business mentor, linkedin specialist business networking, linkedin trainer corporate events, linkedin instructor business support, linkedin coach web site development, linkedin consultant ecommerce, linkedin guru social media, search engine optimisation, Business Relevant: business, business development director, ceo, business growth specialist, management consultant, business advisor, business consultant, business mentors, business investment, iib, business angels, entrepreneurs, venture capital, Institute for Independent Business International IIB, Linkedin Training & Executive Coaching, management consultant & linkedin instructor, management advisor & linkedin coach, business threat management & linkedin consultant, business crisis management & linkedin trainer, business continuity & linkedin training, corporate consultant & linkedin expert, management consulting & linkedin specialist, linkedin expert article submission, business growth & linkedin instructor specialist articles, iib & linkedin consultant, executive management & linkedin advisor, change management & linkedin trainer, event management & linkedin training, risk management & linkedin coach, public speaking & linkedin expert, public relations & linkedin specialist, Security Relevant: security, security director, security expert, security consultant, close protection, british american security expert, dr mark d yates, mafia, security consulting, security business mentor, protective service director, executive protection director, close protection instructor, swat instructor, counter terrorism consultant, security directors, business intelligence, security experts, business consultants, security consultants, close protection, bodyguards, business advisors, close protection instructors, bodyguard instructors, counter terrorism, intelligence agencies, close protection advisor, anti mafia task force instructor, counter terrorist advisor, counter kidnap for ransom advisor, corporate travel security advisor, law enforcement trainer, firearms trainer, close quarter battle instructor, use of force instructor, linkedin advisor bodyguard updates, security management & linkedin consultant, physical security & linkedin advisor, security advisor & linkedin expert, security trainer & linkedin guru, corporate security & linkedin advisor, security audits & linkedin trainer, close protection & linkedin guru articles, 27 © Elinked W: www.elinked.eu