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Missing in action? Medical vs Pain Journals use of social media
1. Missing in Action
Dissemination via Social Media
by Pain-focussed and General
Medical Journals
Allen HG1, McAuley JH1, Moseley GL1,2
1Neuroscience Research Australia, Sydney, Australia
2Sansom Institute for Health Research, University of South Australia, Adelaide,
Australia.
bodyinmind.org
2. What is Social Media?
Social media are media for social
interaction, using highly
accessible and scalable
communication techniques.
Social media is the use of web-
based and mobile technologies
to turn communication into
interactive dialogue
Wikipedia 6 June 2011
bodyinmind.org
3. What does that mean?
A way to reach a specific audience
With targetted information
On a variety of platforms
Moving from static web pages
To dynamic sharable content
Communicating in a variety of ways
bodyinmind.org
4. What relevance does this have to Research?
bodyinmind.org Nature
469,
286-‐287
(2011)
7. Aim of this Study
Are Medical and Pain Journals engaging
with social media?
Do
they
have
a
Social
media
Presence
If
so,
do
they
ParDcipate
And
do
they
have
Influence
bodyinmind.org
8. Methods
Top Medical and Pain Journals
10 Medical, 6 Pain Journals by impact factor
Social Media Presence
Searching on:
Journal Website
Google, Facebook, Twitter & YouTube
Participation
number of posts over one month
(Jan 2011)
Influence
Hubspot’s Twitter &Facebook Grader
16. Conclusion
Top medical journals use social media to
disseminate their content
Pain-focussed journals have no social media
presence
However, we do not yet know if dissemination
via social media has any impact on clinical
practice
bodyinmind.org
17. Missing in Action
Dissemination via Social Media
by Pain-focussed and General
Medical Journals
Allen HG1, McAuley JH1, Moseley GL1,2
1Neuroscience Research Australia, Sydney, Australia
2Sansom Institute for Health Research, University of South Australia, Adelaide,
Australia.
bodyinmind.org