Missing in action? Medical vs Pain Journals use of social media

Missing in Action Dissemination via Social Media by Pain-focussed and General Medical Journals Allen HG1, McAuley JH1, Moseley GL1,2 1Neuroscience Research Australia, Sydney, Australia 2Sansom Institute for Health Research, University of South Australia, Adelaide, Australia.bodyinmind.org

What is Social Media? Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web- based and mobile technologies to turn communication into interactive dialogue Wikipedia 6 June 2011bodyinmind.org

What does that mean? A way to reach a specific audience With targetted information On a variety of platforms Moving from static web pages To dynamic sharable content Communicating in a variety of waysbodyinmind.org

What relevance does this have to Research?bodyinmind.org Nature 469, 286-‐287 (2011)

Nature 469, 286-‐287 (2011)

Aim of this Study Are Medical and Pain Journals engaging with social media? Do they have a Social media Presence If so, do they ParDcipate And do they have Inﬂuence bodyinmind.org

MethodsTop Medical and Pain Journals 10 Medical, 6 Pain Journals by impact factorSocial Media Presence Searching on: Journal Website Google, Facebook, Twitter & YouTubeParticipation number of posts over one month (Jan 2011)Influence Hubspot’s Twitter &Facebook Grader

Results – Medical Journalsbodyinmind.org

www.BodyInMind.org

Results – Medical Journalsbodyinmind.org

bodyinmind.org

Results – Pain Journalsbodyinmind.org

Results

Conclusion Top medical journals use social media to disseminate their content Pain-focussed journals have no social media presence However, we do not yet know if dissemination via social media has any impact on clinical practice bodyinmind.org

Missing in Action Dissemination via Social Media by Pain-focussed and General Medical Journals Allen HG1, McAuley JH1, Moseley GL1,2 1Neuroscience Research Australia, Sydney, Australia 2Sansom Institute for Health Research, University of South Australia, Adelaide, Australia.bodyinmind.org

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Missing in action? Medical vs Pain Journals use of social media

by Heidi Allen on Jun 23, 2011

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Missing in action? Medical vs Pain Journals use of social media — Presentation Transcript