Missing in Action     Dissemination via Social Media     by Pain-focussed and General     Medical Journals     Allen HG1, ...
What is Social Media?                 Social media are media for social                 interaction, using highly         ...
What does that mean?                 A way to reach a specific audience                 With targetted information        ...
What relevance does this have to Research?bodyinmind.org    Nature	  469,	  286-­‐287	  (2011)	  
Nature	  469,	  286-­‐287	  (2011)	  
Aim of this Study   Are Medical and Pain Journals engaging   with social media?           Do	  they	  have	  a	  Social	  ...
MethodsTop Medical and Pain Journals  10 Medical, 6 Pain Journals by impact factorSocial Media Presence  Searching on:  Jo...
Results – Medical Journalsbodyinmind.org
www.BodyInMind.org	  
Results – Medical Journalsbodyinmind.org
bodyinmind.org
bodyinmind.org
Results – Pain Journalsbodyinmind.org
Results
Conclusion       Top medical journals use social media to       disseminate their content       Pain-focussed journals hav...
Missing in Action     Dissemination via Social Media     by Pain-focussed and General     Medical Journals     Allen HG1, ...
Missing in action? Medical vs Pain Journals use of social media
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Missing in action? Medical vs Pain Journals use of social media

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Are top medial journals using social media? Are pain journals? If they do, what influence do they have? In fact, is social media relevant at all?

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Missing in action? Medical vs Pain Journals use of social media

  1. 1. Missing in Action Dissemination via Social Media by Pain-focussed and General Medical Journals Allen HG1, McAuley JH1, Moseley GL1,2 1Neuroscience Research Australia, Sydney, Australia 2Sansom Institute for Health Research, University of South Australia, Adelaide, Australia.bodyinmind.org
  2. 2. What is Social Media? Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web- based and mobile technologies to turn communication into interactive dialogue Wikipedia 6 June 2011bodyinmind.org
  3. 3. What does that mean? A way to reach a specific audience With targetted information On a variety of platforms Moving from static web pages To dynamic sharable content Communicating in a variety of waysbodyinmind.org
  4. 4. What relevance does this have to Research?bodyinmind.org Nature  469,  286-­‐287  (2011)  
  5. 5. Nature  469,  286-­‐287  (2011)  
  6. 6. Aim of this Study Are Medical and Pain Journals engaging with social media? Do  they  have  a  Social  media  Presence       If  so,  do  they  ParDcipate     And  do  they  have  Influence  bodyinmind.org
  7. 7. MethodsTop Medical and Pain Journals 10 Medical, 6 Pain Journals by impact factorSocial Media Presence Searching on: Journal Website Google, Facebook, Twitter & YouTubeParticipation number of posts over one month (Jan 2011)Influence Hubspot’s Twitter &Facebook Grader
  8. 8. Results – Medical Journalsbodyinmind.org
  9. 9. www.BodyInMind.org  
  10. 10. Results – Medical Journalsbodyinmind.org
  11. 11. bodyinmind.org
  12. 12. bodyinmind.org
  13. 13. Results – Pain Journalsbodyinmind.org
  14. 14. Results
  15. 15. Conclusion Top medical journals use social media to disseminate their content Pain-focussed journals have no social media presence However, we do not yet know if dissemination via social media has any impact on clinical practice bodyinmind.org
  16. 16. Missing in Action Dissemination via Social Media by Pain-focussed and General Medical Journals Allen HG1, McAuley JH1, Moseley GL1,2 1Neuroscience Research Australia, Sydney, Australia 2Sansom Institute for Health Research, University of South Australia, Adelaide, Australia.bodyinmind.org

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