3. Do You Need Online Referrals?
Bavonese & Restum, Uncommon Practices
In 2005 over 70% of people surveyed said they
use the Internet first, when searching for
professional services.
That means that if you are not reachable
online, you are potentially losing out on over 2
out of every 3 clients!
To 2 out of every 3 potential clients, you are
invisible.
4. By having a website, you will easily be on par if not
having an advantage over other clinicians who don't
have the knowledge of how to create a powerful
online presence.
Once your online system is set up and working
well, you will find that it can run on automatic pilot
with much less work than is required on your part
compared to traditional advertising media.
Creating An Online Presence
5. Get a Website If You Don't Have One.
Web sites in the 21st century are like phones were in the
20th century.
A Website:
Tells your clients that you are credible in the current
time and not an out-of-touch dinosaur from another age.
Makes you accessible to the under 40 cohort who has
grown up with the Internet, and goes online when
looking for almost anything. This will only increase as
this cohort ages and broadband access becomes more
standard.
6. A Website:
Can serve as an interactive brochure, explaining your
philosophy, outlining your services and telling clients
of the benefits of what you offer.
Can be placed on other marketing venues to give
potential clients a way to contact you in the future.
Can serve as a 24-hour point of contact for current and
future clients to continue to learn about you and what
you offer.
Can easily collect email addresses for those interested
in your services.
7. Your Splash Page:
Should Be Almost Entirely About
Your Potential Client
Golden Ratio of “you” to
“me/I/my”
5:1
