Scaling API-first – The story of a global engineering organization
Glitzed final presentation
1.
2. CTO - ChiragChoskey
Growth - Jessica Weinstein Partnerships -Dontae Rayford
Our team
CEO - Derlen Chiu
Derlen has worked with startups
as an entrepreneur and
consultant. As a co-founder of a
sports gamification startup, he led
customer development and
formed partnerships to drive user
acquisition. He holds a degree in
Economics from Case Western
Reserve.
Chirag has a background in
technology and engineering.
Previously, he led the
development and support of a
derivatives trading platform at an
investment bank. He holds a
degree in Computer Science from
Cornell.
Jessica previously worked as the
Project Manager for a healthcare
technology start-up where she
served as the operation lead. She
worked directly with clients
onboarding them for their use of
the service. Jessica lead the
development of the onboarding
processes and demonstration
script for new users. She holds a
degree in History from Cornell.
Dontae has spent 5+ years
working with B2B and B2C
technology products. Armed with
product expertise in both
payments and mobile products, he
has also done several stints on
fast-paced sales teams and
managed strategic relationships
with large partners. He holds a
degree in Sociology from Stanford.
3. Conclusion
Given the lack of products in the marketplace that ACTUALLY solve the challenges associated with
online gifting, we’ve decided to build a platform to revolution that way that gifts are exchanged online.
Giving & receiving the right gift is tough!
It’s relatively simple to find out when your friend or family member’s
birthday is. However, it’s a lot more difficult to access the actual or
types of products that the people you care about like when gift
shopping.
Not only are search costs high – running around the mall or visiting
countless gift idea blogs online – there is risk of overspending on a gift
that your loved one doesn’t like. Sometimes knowing the right gift to
buy can save you money!
4. We’re making the process of gift giving simple,
social and scalable for users.
Easy to discover and add
items to “wish-lists”
Easy to coordinate groups and
purchase from vetted lists
Easy to purchase awesome
gifts from ANY online retailers
Our solutions
5. The Market
Market opportunity
We operate in the online gifting
space
- 4 Most frequent occasions
(Weddings, Baby Shower,
Birthdays, Graduation)
- “Occasion-agnostic”
- Enable group purchase
behavior
- Qualified lead and
Commission based fee
structures
Addressable
$8.7b
Total
Market
$23.9b
Realistic
$100.1m
7. Competitors analysis
Gyft FB Gifts Wrapp Jifiti
My
Registry
WaNeLo Glitzed
Seamless access
to multiple-retailer
sites
Group
Purchasing
Gift Cards &
Physical Goods
Optimized for
multiple
occasions
Interactive “Wish-
lists”
8. Opens New Categories
Expansion of gifting to
unaddressed verticals/segments
Behavior Specific Design
Product designed to remove
friction of gift receiving behavior
Universality
A persistent collection of purchase
intent that is retailer and occasion
agnostic
Our advantages
11. Marketing
Marketing Team Composition 2
Salary Cost $60,000
Salary + Overhead $63,000
Total Team Cost $126,000
Campaigns per year 12
Reach per campaign 2,000,000
Total annual impressions 24,000,000
Conversion rate 0.90%
Total acquired customers 216,000
Customer Acquisition Cost per User $0.58
As of January 2014, 98% of 18-24 year olds use social media (http://www.statisticbrain.com/social-networking-statistics)
Establish brand through different social media channels
beginning with: Facebook, Instagram, and Twitter
Viral Strategies: Start with an exciting marketing
campaign called “Worst Gift Ever” to get people
engaged by using #worstgiftever
Low acquisition cost per user through
our social media focus
