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Glitzed final presentation


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  • 1. CTO - ChiragChoskey Growth - Jessica Weinstein Partnerships -Dontae Rayford Our team CEO - Derlen Chiu Derlen has worked with startups as an entrepreneur and consultant. As a co-founder of a sports gamification startup, he led customer development and formed partnerships to drive user acquisition. He holds a degree in Economics from Case Western Reserve. Chirag has a background in technology and engineering. Previously, he led the development and support of a derivatives trading platform at an investment bank. He holds a degree in Computer Science from Cornell. Jessica previously worked as the Project Manager for a healthcare technology start-up where she served as the operation lead. She worked directly with clients onboarding them for their use of the service. Jessica lead the development of the onboarding processes and demonstration script for new users. She holds a degree in History from Cornell. Dontae has spent 5+ years working with B2B and B2C technology products. Armed with product expertise in both payments and mobile products, he has also done several stints on fast-paced sales teams and managed strategic relationships with large partners. He holds a degree in Sociology from Stanford.
  • 2. Conclusion Given the lack of products in the marketplace that ACTUALLY solve the challenges associated with online gifting, we’ve decided to build a platform to revolution that way that gifts are exchanged online. Giving & receiving the right gift is tough! It’s relatively simple to find out when your friend or family member’s birthday is. However, it’s a lot more difficult to access the actual or types of products that the people you care about like when gift shopping. Not only are search costs high – running around the mall or visiting countless gift idea blogs online – there is risk of overspending on a gift that your loved one doesn’t like. Sometimes knowing the right gift to buy can save you money!
  • 3. We’re making the process of gift giving simple, social and scalable for users. Easy to discover and add items to “wish-lists” Easy to coordinate groups and purchase from vetted lists Easy to purchase awesome gifts from ANY online retailers Our solutions
  • 4. The Market Market opportunity We operate in the online gifting space - 4 Most frequent occasions (Weddings, Baby Shower, Birthdays, Graduation) - “Occasion-agnostic” - Enable group purchase behavior - Qualified lead and Commission based fee structures Addressable $8.7b Total Market $23.9b Realistic $100.1m
  • 5. The competition Static Responsive Many retailersSingle retailer
  • 6. Competitors analysis Gyft FB Gifts Wrapp Jifiti My Registry WaNeLo Glitzed Seamless access to multiple-retailer sites Group Purchasing Gift Cards & Physical Goods Optimized for multiple occasions Interactive “Wish- lists”
  • 7. Opens New Categories Expansion of gifting to unaddressed verticals/segments Behavior Specific Design Product designed to remove friction of gift receiving behavior Universality A persistent collection of purchase intent that is retailer and occasion agnostic Our advantages
  • 8. Product demo
  • 9. RepeatPurchasePreferenceDiscovery Intelligence Brand Analytics Product Analytics Performance Pay Per Click Affiliate Marketing Business model Visibility Sponsored Recommendation Sponsored Search Intelligence Customer Analytics
  • 10. Marketing Marketing Team Composition 2 Salary Cost $60,000 Salary + Overhead $63,000 Total Team Cost $126,000 Campaigns per year 12 Reach per campaign 2,000,000 Total annual impressions 24,000,000 Conversion rate 0.90% Total acquired customers 216,000 Customer Acquisition Cost per User $0.58 As of January 2014, 98% of 18-24 year olds use social media ( Establish brand through different social media channels beginning with: Facebook, Instagram, and Twitter Viral Strategies: Start with an exciting marketing campaign called “Worst Gift Ever” to get people engaged by using #worstgiftever Low acquisition cost per user through our social media focus
  • 11. 2016 2017 Cash flow positive 500 retail partners $1b transaction volume Profitability 1,250 retail partners $1.5b transaction volume Milestones 0 1,000 2,000 3,000 4,000 5,000 6,000 2014 2015 2016 2017 Thousands Users
  • 12. Use of proceeds Production 20% Salaries 50% 25% Advertising & PR 5% Office Space $ 600,000
  • 13. Financial Projection 25% Advertising & PR 5% Office Space $ 600,000 $0 $100 $200 $300 $400 $500 $600 $700 $800 $900 $1,000 2014 2015 2016 2017Thousands Pro Forma Costs Year 1 Monthly Burn = $37,500 Total Burn = $450,000 Year 2 Monthly Burn = $41,667 Total Burn = $500,000 Runway 16 months
  • 14. Thank you!
  • 15. Contact
  • 16. Slide 3 image #1 Slide 3 image #2 Slide 3 image #3 Slide 5 Slide 8 Image credits Icons http:// violet-circle-web-glossy-icon.html/