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Introduction to Pharmacology Receptors Chemical Messengers Mechanism of Drug Action
Romantic Euphoria Brain Chemistry Love Cocktail
Meet someone you find desirable AFFINITY (Attraction) Release of Neurotransmitters * Phenylethylamine (PEA) * Adrenaline  * Dopamine * Norephinephrine
chemical messengers---  reach & recognize target cell---  bind with specific protein molecules on surface or within cell (RECEPTORS!)---  produce some effect
 
Affinity (Attraction!) - strength by which messenger binds to its receptor site MOA -- Agonist (similiar body response) -- Antagonist (block--no cell response)
Bathe brain in Love Cocktail Feeling of Being in Love
Free Will ....or manipulation with medication ..what happens when chemicals wear off?
"I guess it wasn't love after all" Mature Relationship
Drug Therapy Goal -- to produce a response in the body that results in the CURE or CONTROL  of a specific disease or condition.

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Love cocktail

  • 1. Introduction to Pharmacology Receptors Chemical Messengers Mechanism of Drug Action
  • 2. Romantic Euphoria Brain Chemistry Love Cocktail
  • 3. Meet someone you find desirable AFFINITY (Attraction) Release of Neurotransmitters * Phenylethylamine (PEA) * Adrenaline * Dopamine * Norephinephrine
  • 4. chemical messengers--- reach & recognize target cell--- bind with specific protein molecules on surface or within cell (RECEPTORS!)--- produce some effect
  • 5.  
  • 6. Affinity (Attraction!) - strength by which messenger binds to its receptor site MOA -- Agonist (similiar body response) -- Antagonist (block--no cell response)
  • 7. Bathe brain in Love Cocktail Feeling of Being in Love
  • 8. Free Will ....or manipulation with medication ..what happens when chemicals wear off?
  • 9. "I guess it wasn't love after all" Mature Relationship
  • 10. Drug Therapy Goal -- to produce a response in the body that results in the CURE or CONTROL of a specific disease or condition.