More Related Content Similar to Open letter to CEOs in Japan (20) Open letter to CEOs in Japan1. Open Letter to CEOs in Japan
ç¬ äºåèª
Power Rep Inc.
2010/08/17
2. Open Letter to CEOs in Japan
æ¥æ¬äŒæ¥ã®æé«çµå¶è²¬ä»»è
ã®çããŸ
æ¬æ¥ã¯ãã€ã³ã¿ãŒãããããã©ãã€ã ã·ããããœãŒã·ã£ã«ã¡ãã£ã¢ããããŠãæ¥æ¬ãã©ã³ãã®å±æ©ã«ã€
ã㊠ç解ããŠããã ãããã«çããšããŸãããããããã¡ã¯ã¿ãŒã絡ã¿åããæ¢åã®åºå ±ãåºåãããŒ
ã±ãã£ã³ã°æŠç¥ã倧転æããªãéããæ¥æ¬ã®ã°ããŒãã«ãã©ã³ ããä»åŸæ°å¹Žã®ãã¡ã«ããŒã«ã«ãªã¬ã©ã
ãŽã¹ãã©ã³ãã«è»¢èœãããšããå±æ©æãå
±æããŠããã ããããšèããŠããŸãã
1. ãŸããã€ã³ã¿ãŒãããããããŸãã
InternetWorldStats.com ã«ããã° 2010 幎 6 æ 30 æ¥æç¹ã§ãäžçã®ç·äººå£ã¯ 68.5 å人ãã€ã³
ã¿ãŒããããŠãŒã¶æ°ã¯ 19.7 å人ãæ®åç 28.7%ã«éããŠããŸãããã®ããã 20 ã«ã¯ãæ¥æ¬ã欧
米諞åœãªã©ã«å ããäžåœããã·ã¢ãã€ã³ãããã©ãžã«ãã€ã©ã³ããã«ã³ãã€ã³ããã·ã¢ããã£ãª
ãã³ããããã ãªã© BRICs ããã³éäžåœ ãé¡ãåºãã2000 幎ããã®äŒžã³ã 13,000%ãè¶ãã
ã€ã©ã³ã12,000%ãè¶ãããããã ã¯ããšãããBRICs ã¯è»äžŠã¿ 1,000%ãè¶ã㊠ããŸããOECD
å çåœã®ã€ã³ã¿ãŒãããæ®åããã以äžèŠèŸŒããªãäžãBRICsãéäžåœã¯ççãªå¢ãã§ã€ã³ã¿ãŒ
ããããæ®åããŠããŸãã
SourceïŒInternetWorldStats.com / Top 20 countries
次 ã«ãããŒããã³ãåããããŸãã2008 幎ã«çºè¡šããã EU ã®äžåž¯å¥ãããŒããã³ãæ®åçã§
ãããèã 77%ã§ããããè±ç¬ä»ã¯ 47%ã33%ã 48%ãEU27 ã«åœã®å¹³åã§ã 36%ã«éããŠã
ãŸãã調æ»ãããã®ã¯ 2007 幎ã§ãããä»æ¥ãŸã§ã® 3 幎éã«å¹³åæ®åç㯠40%ããè¶ãã50%ã«
è¿«ã£ãŠ ããã®ã§ã¯ãªãã§ããããã
3. Open Letter to CEOs in Japan
SourceïŒEU / E-Communicationïœ Household Survey 2008 (pdf)
ç±³åœã®ææ°ã®ããŒã¿ãèŠããšããã¡ãã¯äžåž¯ã§ã¯ãªããã€ã³ã¿ãŒããããŠãŒã¶ã® BB æ®åçãšãª
ã£ãŠããŸãããä»å¹Žã® 5 ææç¹ã§ BB å㯠66%ã«ãŸã§é²å±ããŠããŸãã
SourceïŒPEW / Home Broadband 2010 (pdf)
ãããŠãäžåœã®å ŽåãBB åã¯ãã£ãšççã§ããä»å¹Ž 1 æã«çºè¡šããã CNNIC ã®ã¬ããŒãã«ã
ãã°ã3 å 4,600 äžäººã BB ãŠãŒã¶ã ãšããŠããŸããããã¯å
šã€ã³ã¿ãŒããããŠãŒã¶ã® 90.1%ã«
ããããåå¹Žæ¯ 7,600 äžäººãå¢å ãããšããŠããŸãã
4. Open Letter to CEOs in Japan
SourceïŒCNNIC / The 25th Survey Report (pdf)
ãã®ãããŒããã³ãåã®é²æã¯äžçã§èµ·ãã£ãŠããŸãã
〠ã³ã¿ãŒãããã¯æ
å ±éä¿¡ã®åºç€ã§ããããåªäœãšããŠã®åŽé¢ããããŸããäžçã®ã©ãã«ããŠ
ããã€ã³ã¿ãŒãããã«ã¢ã¯ã»ã¹ããã§ããã°ããããŠãããŒããã³ã åããŠããã°ãIP é»è©±ã
ãããªé»è©±ãemailãchatãWebãBlogãSNS ãªã©ã䜿ã£ãŠå°çã®è£åŽã«ãã人ãšäŒè©±ããããšã
ã€ãªããããšã㧠ããŸããã€ã³ã¿ãŒãããã«ã¢ã¯ã»ã¹ããã§ããã°ãææ¥æ°èã§ãããNew York
Times ã CNN ã§ãããBBC ã§ããããã¹ã¡ãã£ã¢ã® Web ãµã€ããžã¢ã¯ã»ã¹ããææ°ãã¥ãŒã¹
ãæ
å ±ãå
¥æããããšãã§ããŸããæ¥ççŽã»èªã® Web ãµ ã€ããæ¥çãã©ãŒã©ã ãªã©ãåãã§ã
ããäŒæ¥ãå£äœã® Web ãµã€ããžã¢ã¯ã»ã¹ããããšãã§ããŸãã
ä»ãŸã§å°ççãæéçãçµè²»çãªé害㫠ãã£ãŠã³ãã¥ãã±ãŒã·ã§ã³ãè¡ãããšããé£ããã£ã
人ã
ãšã³ã³ã¿ã¯ãããããããžãã¹ãè¡ã£ãããäžç·ã«ç€ŸäŒè²¢ç®æŽ»åãè¡ãããšããå¯èœã«ãªã
ãŸãããä» ãŸã§ã®ããžãã¹ã®ããæ¹ãä»äºã®ä»çµã¿ã倧ããå€ããã®ãã€ã³ã¿ãŒãããã ãšèš
ããŸãã
ãã®ã€ã³ã¿ãŒãããããããŒããã³ããå
é²åœã ãã§ã¯ãªããBRICs ããã³éäžåœã«ãåºãæ®å
ãå§ããŠããŸãããããã¯äžçãã²ãšã€ã«ã€ãªãããã©ãããã©ãŒã ã ãšèšãããšãã§ããŸãã
2. ãã®ã€ã³ã¿ãŒããããŠãŒã¶ã®å¢å€§ãšãããŒããã³ãåããã©ãã€ã ã·ãããžãšã€ãªãã£ãŠããŸ
ãã
äžã§èŠãŠããããã«ãäžçäžã®äžè¬åžæ°ãæ¶è²»è
ããã€ã³ã¿ãŒããããžã¢ã¯ã»ã¹ã§ããããã«ãª
ããæé¡åºå®æéã§ã®ãããŒããã³ãåãé²æããããšã«ãã£ãŠãåžžæã€ã³ã¿ãŒãããã«ã¢ã¯ã»
ã¹ãããŠãŒã¶ãå¢ããŠããŸããã
ã ã®äžã®å
端ãŠãŒã¶éã¯ç¬èªãã¡ã€ã³ãååŸããèªåã® Web ãµã€ããç«ã¡äžãããã®ãåºãŠã
5. Open Letter to CEOs in Japan
ãŸãããäŒæ¥ãå£äœããã¹ã¡ãã£ã¢ã® Web ãµã€ããžã¢ã¯ã»ã¹ãã ã ãã«é£œã足ãããèªåã§
Web ãµã€ããç«ã¡äžããæ§ã
ãªæ
å ±ãã³ã³ãã³ããçºä¿¡ãããŠãŒã¶ãå¢ããŠããã®ã§ãããã°ã
ããããšãBlog ãæžããŠãŒã¶ã åºãŠããŸãããäžçæåã® Blog ã®ã²ãšã€ã¯ 1994 幎ã«å§ãŸã£ã
ãšãããŠããŸããã1999 幎ã«ãµãŒãã¹ãéå§ãã Blogger ãªã©ç¡æ㧠Blog ãµãŒãã¹ãæäŸãã
ãããã€ããŒãçŸãã2004 幎é ãŸã§ã«ã¯æ¿æ²»ãçµæžé¢ã§ Blog ã¯å€§ããªåœ±é¿åãçºæ®ããããã«
ãªã£ãŠããŸããã
SourceïŒWikipedia / Blog
ã ã®åŸãå°é家ã ãã§ã¯ãªããäžè¬ãŠãŒã¶ã»æ¶è²»è
ãèªåã®æ¥ã
ã®åºæ¥äºãã€ã¥ã£ããããã¥
ãŒã¹ãæ ç»ããã¥ãŒãžãã¯ãã»ã¬ãããã©ã³ãã«é¢ããæèŠã»è©äŸ¡ãª ã©ã Blog ããçºä¿¡ãå§ãã
å€ãã®ã€ã³ã¿ãŒããããŠãŒã¶ã Blog ã«ã³ã¡ã³ããããã賌èªãå§ããããã«ãªããŸããã
2009 幎 1 ææç¹ã§ã2002 幎以éã«ã€ã³ããã¯ã¹ããã Blog ã®æ°ã¯ 1.33 å件ãäžç㧠Blog èš
äºãèªããŠãŒã¶æ°ã¯ 3.46 å人ïŒ2008 幎 3 æïŒã«éããŠããŸãã
SourceïŒThe Future Buzz / Social Media, Web 2.0 and Internet Stats
ã ãã ã Blog ããã®èªè
ãå¢ããŠãããšãããã Blog ã®äžã«ã¯èªè
æ°ãæ°äžäººãæ°åäžäººã
è¶ããã±ãŒã¹ãåºãŠããããã«ãªããå°èŠæš¡ãªæ¢åãã¹ã¡ã㣠ã¢ãµã€ãã®ãã©ãã£ãã¯ãäžå
ãèŠæš¡ã®ãã®ããããŸããBlog ã«ãã£ãŠå人ã®çºä¿¡åãé£èºçã«ã¢ããããŠãããããæ¢åã®ã
ã¹ã¡ãã£ã¢ãäŒæ¥ãå£äœãè¡ ãæ
å ±çºä¿¡ã®ããªã¥ãŒã ããã³ã¯ãªãªãã£ãšè©ã䞊ã¹ãŠããŸããã
ãããŠãæ¢åã®ãã¹ã¡ãã£ã¢ãšéãããªãŒãã³ã察çãªé¢ä¿ã§ã³ã¡ã³ãããããéãæèŠãæŠã
ããããå人ãååãå·»ã蟌ãã§èªåã® Blog ã«çºè¡šãããšãã£ãäŒè©±ãæãç«ã£ãŠããŸããã
ãŸããWeb ã Blog ã ãã§ã¯ãªããæ
å ±çºä¿¡ã®äžéšãšããŠãäžè¬ãŠãŒã¶ã»æ¶è²»è
ãç¬èªã«å¶äœã
ããããªã YouTube ãªã©ã«æçš¿ããäŸãåºãŠããŸããã
äžã§ãäžã®ãããªã¯ 2006 幎 6 æãäºäººã®ç¥ãåãããã€ãšããã³ãŒã¯ã«ã¡ã³ãã¹ãå
¥ããåŽåº
å®éšãæ®åœ±ãããã®ã§ããåæ§ã®åŽåºå®éšãããªãããã€ãæçš¿ããŠããŸãããäžçäžã®ãŠãŒã¶
ãé£ã³ã€ããããããæ° 10 äžåããæ°çŸäžåãåçãããŸããã
6. Open Letter to CEOs in Japan
SourceïŒYouTube / Experiment #10
圌 ãã ãã§ã¯ãªãããããªãèŠèŽããä»ã®ãŠãŒã¶ãåããããªå®éšãããªãæçš¿ããããWeb
ã Blog ã«èšäºãæžãããããèŠããèªãã ãããä»ã®ãŠãŒã¶ã å人ã»ç¥äººã«è©±ããšãã£ãã¯ã
ã³ããåºãŸããŸããããã®ã¯ãã³ãé²åºã«åŸãæŒããããŸããã¡ã³ãã¹ã圌ãã®ãµããŒã¿ãŒãšãª
ããŸããããã®åŸããã°ããã¯ã ããŸãã決ã蟌ãã§ããã³ã«ã»ã³ãŒã©ã§ãããã売äžã 5~10%
ã䌞ã³ãçµæãç¡èŠã§ããã圌ãã®å®éšãæ¯æŽãå§ããŸãããã³ã«ã»ã³ãŒã©æ¬ç€Ÿåãç±³åœåéœ åžã
æãŠã¯æ¬§å·ã®ãªã©ã³ãã§åŽåºå®éšãæ«é²ãããã£ã©ãã³ãå±éããŸãããåã«ãããäžçã®ã³
ã«ã»ã³ãŒã©ç€Ÿãã©ãã®èª°ãšãåãããªããããåºã®ã¿ã¬ã³ãã ãããªã¯ãªãšã€ã¿ãŒã®åãåã
ãŠã°ããŒãã«ãªããŒã±ãã£ã³ã°ãå®è¡ããã®ã§ãã
äŒæ¥ã倧èŠæš¡äºç®ããããŠè£œåã»ãµãŒãã¹ã®ããã¢ãŒã·ã§ã³ ãè¡ã£ãŠããåãã§ããã£ãæ°å
ãŠçšåºŠã®æ®åœ±è²»çšãããããŠããªããŠãŒã¶ã®ãªãªãžãã«ãããªãç±³åœãäžçã®ãŠãŒã¶ã®ãã€ã³
ãã«åºããããã¹ã³ããè¿œéããŠ å ±éããããšã§ãååãé£ã¶ããã«å£²ããŠãããäŒæ¥ãã³ã³
ãããŒã«ããŠããã¯ãã®ãã©ã³ãã³ã³ãããŒã«ãäžè¬æ¶è²»è
ã®æã«æž¡ã£ãããšã瀺ãå
žåçãª
ãã㪠ã ãšèšããŸãã
äžè¬æ¶è²»è
ãæçš¿ãããããªããäŒæ¥ã®ããŒã±ãã£ã³ã°æŽ»åã«å€§ãã圱é¿ããã ãã§ã¯ãªããäŒ
æ¥ã®ã¬ãã¥ããŒã·ã§ã³ãæ¯æããäŸãåºãŠããŸããã
äž ã¯ãããããã¶åŸæ¥å¡ããåŸãåãããããã錻ããããã¶ã«å¡ã蟌ãããããæ§ããããª
ã§æ®åœ±ããæçš¿ãããã®ã§ãããã®ãšãã§ããªããããªã¯ãã£ãšãã éã«ã€ã³ã¿ãŒããããŠãŒ
ã¶ã«åºãŸããUS ããããã¶ã®ç€Ÿé·ã YouTube ã«è¬çœªãããªæçš¿ããç°äŸã®é¡§å®¢å¯Ÿå¿ãäœåãªã
ãããŸããã
7. Open Letter to CEOs in Japan
Domino Pizza ã®è©²åœååæã®å£²äžã«å¯Ÿã㊠1%ãã 2%ã®åœ±é¿ããã£ããšæ±ºç®å ±åæžã«èšèŒãã
ããŸããããã»ã©äžè¬ãŠãŒã¶ãäœæãããããªã¯ãäŒæ¥æ¥çžŸã«å€§ããªæ害ãäžããã»ã©ã®åœ±é¿å
ãããããã§ãã
SourceïŒDailyMotion / Domino Pizza
ã ãã以å€ã«ãä¹å®¢ã®æè·ç©åæ±ãå·¡ããUnited Airlines ãªã©ã糟匟ãããäŸããããŸããå
人ãå¶äœããã³ã³ãã³ãã«ãããäŒæ¥ãå¶ã
ãšç¯ãäžããŠãããã©ã³ãè©äŸ¡ãã¬ãã¥ããŒã·ã§ã³
ã¯ãã¡ã ããæ¥çžŸã«ãŸã§å€å€§ãªåœ±é¿ãäžããã±ãŒã¹ãã§ãŠããŠããŸãããããŠã®ãã®åœ±é¿ã¯ã
äŸãã°ç±³åœå
ã ãã«æ¢ãŸãã®ã§ã¯ãªããäžçäžã«é²åºããäŒæ¥ã»ãã©ã³ãã® ã¬ãã¥ããŒã·ã§ã³
ãç²ã
ã«ããŠããŸãã»ã©ã®ãã¯ãŒãç§ããŠããã®ã§ãã
ãã®ã»ã¯ã·ã§ã³ã®æåã«ãã€ãšããã³ãŒã¯ãšã¡ã³ãã¹ã®åŽåºå®éšãã ãªãåãäžããŸãããã
åã幎㮠10 æãANAïŒå
šç±³åºåäž»åäŒïŒç·äŒã«ãã㊠P&G ã® CEOãA.G.Lafley ã¯ãããã¯ãŒ
ã¯æ¶è²»è
ãæ¡ã£ ãŠããã圌ãã¯èãããããã¹ãŠã®æå³ã§æã
ã®ãã©ã³ããææãããã©ã³ã
ã³ã³ãã³ãå¶äœã«åå ãå§ããŠããããšèªã£ãŠããŸãããŸããWal-Mart ã® Marketing VPã
Stephen F. Quinn ã¯ããæ¶è²»è
ãæ綱ãæ¡ã£ãŠãããæ¶è²»è
ã«ããŸãæ綱ãæ¡ããããã®ãåè
ã«ãªãããšãŸã§çºèšããŠããŸãã
8. Open Letter to CEOs in Japan
SourceïŒNYT / Letting Consumers Control Marketing: Priceless
äŒ æ¥ã¯ã倧èŠæš¡äºç®ãæäžããŠãã¹ã¡ãã£ã¢ã䜿ã£ãäžæ¹éè¡ã®ã³ãã¥ãã±ãŒã·ã§ã³ãç¶ç¶ã
ãŠããŸãããæ°éã©ããšããå倧ãã¹ã¡ãã£ã¢ã¯ããšãããå±å€ã DMãå±ç€ºäŒããã©ã€ããŒã
ã»ãããŒã»å±ç€ºäŒãã€ãã³ãéå¬ãªã©ããã¹ãŠã®ã³ãã¥ãã±ãŒã·ã§ã³ã»ãã£ãã«ãç·åå¡ããŠé²
åºããªãŒãã蚎æ±ãèªç¥ãæ³èµ·ãš ãã£ãæããã®ããŒã±ãã£ã³ã°çè«ãå®è·µããŠããŸããã
ããããå倧ãã¹ã¡ãã£ã¢ã®é²åºã蚎æ±åã«ã¯é°ããèŠããŸããå€ã¡ãã£ã¢åãé²å±ãããŠãŒã¶
ãæ
å ±æŽªæ°Žãåã¿èŸŒãã§ããçŸåšãTV ã®èŠèŽçãæ°èã»éèªã®è³Œèªè
æ°ãã©ãžãªã®èŽåçãå³
è©äžãããç¶ããŠããŸããä»åŸãå埩ããéçã¯èŠããŸããã
äž æ¹ãã€ã³ã¿ãŒãããããããŒããã³ããæã«ããæ¶è²»è
ã¯ããªãªãžãã«ã®ã³ã³ãã³ãããã©
ã³ãé¢é£ã³ã³ãã³ããäœæããå人çãªãããã¯ãŒã¯å
ã§çºä¿¡ãå
±æ ããã ãã§ã¯ãªããBlog
ãç»åã»ãããªå
±æãµã€ããªã©ã«æçš¿ããããšã§ãäžçäžã®ã€ã³ã¿ãŒããããŠãŒã¶ã«ã³ã³ãã³ã
ãæäŸããŠããŸãããããŠããã®ã³ ã³ãã³ããæ¶è²»ããä»ã®ãŠãŒã¶ãšå
±æããäžçã®ãŠãŒã¶ã
ããŸãã
㟠ãã«ãæ
å ±ã»ã³ã³ãã³ãã®åºãæã¯äŒæ¥ãã¡ãã£ã¢ããããŠãã®åãæã¯æ¶è²»è
ãšãã£ãä»
ãŸã§ã®åºå®èŠ³å¿µã厩ããæ°ãããã©ãã€ã ã沞ãèµ·ãã£ãŠãããã㧠ããããªãã¡ãäžè¬æ¶è²»
è
ãæ
å ±ã»ã³ã³ãã³ããæäŸããåºãæãšãªããä»ãŠãŒã¶ã®å¶äœãçºä¿¡ããæ
å ±ã»ã³ã³ãã³ãã®
åãæãšãªã£ãŠããŸãããŸããåãå㣠ãæ
å ±ã»ã³ã³ãã³ããã家æãäŒç€Ÿã®ååãåŠæ ¡ã®ã¯
ã©ã¹ã¡ãŒããå°åã®ç¥ãåããšãã£ããªã³ã©ã€ã³äžã«ããèªåã®ãããã¯ãŒã¯ã®äººã
ãšå
±æããŠ
ããŸããã ãã§ç¹ããç¹ãžè»¢éãããŠããæ
å ±ã»ã³ã³ãã³ãããé¢ã§å
±æãããããšã«ãªããŸ
ãããªãŒãã³ã察çãåæ¹åã®äŒè©±ãæãç«ã¡ããããé²èŠ§ãããŠãŒã¶ãå·»ã 蟌ãã§äŒè©±ãæ¡
倧ããŠããããšã«ãªããŸãã
9. Open Letter to CEOs in Japan
ãããŠããã®å¹æãæ³¢åç¯å²ã¯åœå
ã ãã«æ¢ãŸãããäžçã«æ³¢åãããšããããšã§ãã
ãïŒ
ãç±³åœãè±èªã®ã³ã³ãã³ãã¯éè±èªåã®ãŠãŒã¶ã«ã¯æ³¢åããªãã ãïŒã
ããèããããã®ã¯ç¡çããããŸããã
ã ãããããã§ã¯ãããŸãããäžå³ã¯ãååœã®ã€ã³ã¿ãŒããããŠãŒã¶ãã¢ã¯ã»ã¹ããã³ã³ãã³
ãã®èšèªæ¯çãè¡šããŠããŸããåœç¶ã豪ããã¥ãŒãžãŒã©ã³ããã€ã³ ããè±ãã¢ã€ã«ã©ã³ããã«
ãããåã¢ãšãã£ãè±èªåã¯è±èªã§ã®ã³ã³ãã³ãæ¶è²»ãäž»ã§ããããããéåœãå°æ¹Ÿãæ¥æ¬ãäž
åœã欧å·è«žåœãåç±³ãã€ã¹ã©ãšã«ãš ãã£ãéè±èªåã§ãå°ãªãããè±èªã§ã®ã³ã³ãã³ããæ¶è²»
ãããŠããŸãã
çããã ã£ãŠããèªå㧠NYT.com ã BBC.co.ukãWSJ.com ã Bloomberg.com ãžã¢ã¯ã»ã¹ãã
ãŠããããã«ãè±èªã¯æ
å ±ã»ã³ã³ãã³ããäžçãžæ¡æ£ãããé害ã«ãªããªãã®ã§ãã
SourceïŒcomScore State of the Internet, Nov 2009
ãïŒ
ãéè±èªåãŠãŒã¶ãè±èªã§ã³ã³ãã³ããæ¶è²»ããŠãããšããŠããã»ãã®å°ãããããªããããªã
ãïŒïŒã
ã ãã§ããåœã«ãã£ãŠã¯éããŸãããæ§ãç®ã«ã¿ãŠ 10%æªæºãšãã£ãåŠã§ãããããã§ããã
ã® 10%æªæºã®ãŠãŒã¶éã¯ãã¢ãŒãªãŒã¢ããã¿ãŒãšåŒã°ãã人ãã¡ ã§ããéè±èªåã§ããããšè±
èªãããæµæ¢ã«è©±ããååœã®ã¢ãŒãªãŒã¢ããã¿ãŒã¯ãããžãã¹ãå人ç®çã§ææ°ãã¥ãŒã¹ãæ
å ±ã
ã³ã³ãã³ããæ¢ããŠããŸããæ¿ æ²»ãçµæžã財åãèžèœãã¹ããŒããITããããã¯ãŒã¯ãã¢ããª
ã®ææ°æ
å ±ããã£ãšã圱é¿ã®ãããœãŒã¹ãšèšãã°ãç±³åœã®è±èªæ
å ±ã»ã³ã³ãã³ãã§ãããããã
10. Open Letter to CEOs in Japan
ãã¡æ©ãå
¥æãããããã¢ãŒãªãŒã¢ããã¿ãŒã¯ã¢ã³ããã匵ã£ãŠããŸãããããŠããããã¯èªå
ã® WebãBlogãSNSãTwitter ãªã©ã§ææ°æ
å ±ã èªåœèªã«ç¿»èš³ããŠåœå
ãŠãŒã¶ãšå
±æããŠããŸ
ãã
ç¹ãšç¹ãã€ãªãã£ãŠãããããé¢ã«æ¡æ£ãããŠããã®ã§ãã
ããã§å€§ããªåé¡ããããŸãã
ååœãåå°åããšã®å¶æ¥ã»è²©ä¿æŽ»åã¯çŸå°åäŒç€Ÿã販瀟ã®è²¬ä»»ã§ãããéè±èªåã®ã¢ãŒãªãŒã¢ã
ãã¿ãŒãåœå¢ãåäŒç€Ÿã®ããªããªãè¶ããŠãè±èªã³ã³ãã³ããå
¥æããåœå
ã«é²åºãå
±æããŠã
ãã®ã§ãã
äŸ ãã°ãç±³åœåäŒç€Ÿã«ãšã£ãŠéè±èªåã®ã¢ãŒãªãŒã¢ããã¿ãŒã¯ã¿ãŒã²ããã§ã¯ãããŸããã圌
ããåŠäœã«ç±³åœã®è±èªã³ã³ãã³ããå
¥æãããšããã§è²©å£²ã«ã€ãªãã ããã§ã¯ãããŸããããã
äžæ¹ãååœã®ã¢ãŒãªãŒã¢ããã¿ãŒã«å¯ŸããŠååœåäŒç€Ÿã販瀟ãã§ããããšã¯ããŸããããŸããã
ç±³åœä»¥å€ã®åäŒç€Ÿã販瀟ãç±³åœãžã¢ã¯ ã»ã¹ããååœã®ã¢ãŒãªãŒã¢ããã¿ãŒã«ç±³åœã§äœãããã
ãšã¯ã§ããŸãããããããããäžçäžã®ã€ã³ã¿ãŒããããŠãŒã¶ãã²ãšã€ã«ã€ãªãããååœã®ã¢ãŒ
ãªãŒã¢ã ãã¿ãŒãææ°ã®è±èªãã¥ãŒã¹ãæ
å ±ãã³ã³ãã³ããæ¢ããŸãããåœå
ã«äŸçµŠããŠãã
çŸåšãã©ããäœããã¹ãã§ããããïŒ
äŒæ¥ãã¡ãã£ã¢ãäžæ¹çã«æ
å ±ãã³ã³ãã³ããæŒãä»ããŠããæ代ãããäžè¬æ¶è²»è
ãèªåã®æ
èŠãå€æãè©äŸ¡ãªã©ãçºä¿¡ãå§ããããšããããŠãããæ¶è²»è
éã§å
±æãããç¹ããé¢ã«æ¡æ£ã
ããŠããããšããããæåã®ãã©ãã€ã ã·ããã§ãã
ãããŠãäžçã®ã¢ãŒãªãŒã¢ããã¿ãŒãåœå¢ãè¶ããŠè±èªã³ã³ãã³ããå
¥æããåœå
ã«å
±æãå§ã
ãããšã§ãæµ·å€åäŒç€Ÿã販瀟ã®è²¬ä»»ã矩åãè¶
è¶ããååšã«ãªã£ãŠããããšããã®äžçã®ã¢ãŒãª
ãŒã¢ããã¿ãŒã«å¯Ÿå¿ããªããã°ãããªãããšãããã 2 ã€ãã®ãã©ãã€ã ã·ããã§ãã
3. ãã®ãã©ãã€ã ã·ããã®ããã¯ããŒã³ãæ¯ããŠããã®ããœãŒã·ã£ã«ã¡ãã£ã¢ã§ãã
äž ã§çŽ¹ä»ãã ANA ç·äŒã¯ 2006 幎ã§ããã2006 幎ãšãããšãä»ããã£ãšã泚ç®ãéããŠãã
Facebook ããã¹ãŠã®ã€ã³ã¿ãŒããããŠãŒã¶ã«è§£æŸãã ã幎ã§ãããYouTubeãTwitterãããã
㯠LinkedIn ãšãã£ããœãŒã·ã£ã«ã¡ãã£ã¢ãµã€ãã»ãµãŒãã¹ã»ããŒã«ã»ãã©ãããã©ãŒã ãåºæ
㣠ã幎ã§ããã
11. Open Letter to CEOs in Japan
SourceïŒSocial Network Sites: Definition, History, and Scholarship
ãããã 4 幎ãã£ãŠã¿ããšãFacebook ã¯äžç㧠5 å人ãTwitter 㯠1 å人ãLinkedIn 㯠0.75 å
人以äžã®ç»é²ãŠãŒã¶ãæ±ããYouTube ã§ã¯æ¯æ¥ 20 åå以äžããããªãåçãããŠããŸãã
ç±³ åœã®çŽè¿ããŒã¿ãèŠããšã2010 幎 6 æã«ç±³åœã€ã³ã¿ãŒããããŠãŒã¶ããªã³ã©ã€ã³ã§æ¶è²»ãã
æéã®ãã¡ã22.7%ïŒåå¹Žæ¯ 43%å¢ïŒã¯ãœãŒã·ã£ã«ããã ã¯ãŒã¯ã§ããã€ã³ã¿ãŒãããã®åµçæ
ããå¹
åºã䜿ãããŠãã email 㯠8.3%ïŒå 28%æžïŒAOL ã Yahoo ãšãã£ãããŒã¿ã«ç³»ã¯ 4.4%
12. Open Letter to CEOs in Japan
ïŒå 19%æžïŒããã£ãããšããŠèŠªããŸããŠãã IM 㯠4%ïŒå 15%æžïŒãšãªã£ãŠããŸãã
SourceïŒMashable / Social Networking Dominates Our Time Spent Online
æ
å ±ã»ã³ã³ãã³ãã®é
ä¿¡ãã£ãã«ãå
±æã¹ããŒã¹ãšããŠããœãŒã·ã£ã«ã¡ãã£ã¢ã¯äžäœãå ããŠ
ããŸãããã¥ãŒã¹ã®é
ä¿¡ãåãããã£ãã«ãšããŠãTwitterã Facebook ã Email ãæããŠäžäœã
äºäœãå ããŠããŸãããã³ã³ãã³ããå
±æããã¹ããŒã¹ãšã㊠Facebook ãäžäœãTwitter ãäžäœ
ã« ã€ããŠããŸãã
SourceïŒSilicon Allery Insider
13. Open Letter to CEOs in Japan
åŠäœã«ç±³åœã®ã€ã³ã¿ãŒããããŠãŒã¶ãããœãŒã·ã£ã«ãããã¯ãŒã¯ã«ã¢ã¯ã»ã¹ããæ
å ±ã»ã³ã³ãã³
ããçºä¿¡ããªãããæ¶è²»ã»å
±æã»æ¡æ£ããŠããããåãããŸãã
ãããã£ããã¿ãŒã³ã¯äœãç±³åœã ãã«èµ·ã£ãŠããã®ã§ã¯ãªããå
šäžçå
±éã§ããFacebook ã®ç»
é²ãŠãŒã¶ 5 å人ã®ãã¡ 70%ã¯æµ·å€ãŠãŒã¶ã§ãTwitter ã®ç»é²ãŠãŒã¶ 1 å人ã®ãã¡ 60%以äžã¯æµ·å€
ãŠãŒã¶ãªã®ã§ãããã
ã ã®ãœãŒã·ã£ã«ã¡ãã£ã¢ãäŒæ¥ã®ããŒã±ãã£ã³ã°æŠç¥ã«å€§ããªåœ±é¿ãäžããŠããŸããä»å¹Ž 6 æã
NY ã«ãã㊠Corporate Social Media Summit ãéå¬ãããŸãããããã«è¬åž«ãšããŠåå ãã欧
ç±³å瀟ã®æ
åœè
21 人äžãSocial MediaãDigitalãOnlineãInteractive ãšãã£ãéšéã®ãã£ã¬ã¯
ã¿ãŒãã·ãã¢ãããŒãžã£ãšããè©æžãã€ããŠãã人㯠14 人ã«å ã³ãŸããäžåã®äºã®äŒæ¥ããã
ãŸãŸã§ã®çµç¹ã§ã¯ãªãããšã³ãã¯ãŒãããäžçã®æ¶è²»è
ã掻åããŠãããœãŒã·ã£ã«ã¡ãã£ã¢ïŒã¹
ããŒã¹ïŒãæ
åœããéšçœ²ããã§ã« ç«ã¡äžããŠããã®ã§ãããŸããæ¢åã®éšçœ²åã®ãŸãŸã§ãã£ãŠ
ããSocial MediaãDigitalãOnlineãInteractive ã«é¢ä¿ããã³ãã¥ãã±ãŒã·ã§ã³ãæ
åœããŠã
ãã®ã¯æããã§ãã
ãã ã¯ãä»ãŸã§ã®ä»çµã¿ãå€ãã£ãŠããŸã£ãããã§ãããœãŒã·ã£ã«ã¡ãã£ã¢ã«ãã£ãŠãšã³ãã¯
ãŒãããæ¶è²»è
ããŠãŒã¶ã顧客ã¯ãä»ãŸã§ã®çµç¹ãè¡ã£ãŠããæ¢åæ¥å ã§ã¯åãŸããããªãè¡
åããšãããã®åœ±é¿ã¯ä»éšéã«è€å±€ããŠåã¶ããã§ãããŸãããšã³ãã¯ãŒãããæ¶è²»è
ã«å¯ŸããŠ
äŒæ¥ã»ãã©ã³ãããã®ã¡ãã»ãŒãžãéãã« ã¯ãæ¢åã®åºå ±ãåºåãããŒã±ãã£ã³ã°ãã£ãã«ã§
ã¯ããŸãè¡ããªãããã§ãã
äŸãã°ãHeather Armstrongãå¥å dooce ãšããå¥³æ§ Blogger ãããŸããæšå¹Žã圌女ã¯è³Œå
¥ãã
ã°ããã«ãé¢ããæ
éç¶ãã® MayTag æŽæ¿¯æ©ã®ãã©ãã«ã§ å ªå¿è¢ã®ç·ãåãã
ãMayTag 補åã¯
決ããŠè²·ããªãã§ãMayTag 補åã¯æªå€¢ãããšãã Tweet ãããŸãããéåžžã§ããã°ãããã¯ã«
ã¹ã¿ããŒã» ãµãŒãã¹ã®å®åç¯å²ã§ããæ ¹æ°åŒ·ã顧客ã®èŠæ
ããã©ãã«ã«é»è©±å¯Ÿå¿ãããããã§
ãããæ代ãéããŸãã顧客㯠WebãBlogãSNSãChatã SMSããã㊠Twitter ã§é¡§å®¢å¯Ÿå¿ã®
äžéšå§çµããªãŒãã³ã«å
¬è¡šããããšãã§ããŸãã®ã§ãã¡ãŒã«ãŒå¯Ÿé¡§å®¢ã®ã³ãã¥ãã±ãŒã·ã§ã³ãé
倩çœæ¥ãå
šäžçã®ã€ ã³ã¿ãŒããããŠãŒã¶ã泚èŠã®å
ã«å¯Ÿå¿ããªããã°ãªããŸããããŸããæªã
ããšã«åœŒå¥³ã® Twitter ã«ã¯åœæã§ã 100 äžäººä»¥äžã®ãã©ãã¯ãŒãããã®ã§ãã 圌女ãè¡ã£ã
Tweet 㯠100 äžäººä»¥äžã®ã¿ã€ã ã©ã€ã³ã«è¡šç€ºãããããã§ããå°ããªé信瀟ããããã¯äžå
ã®å°
æ¹æ°è瀟ã«å¹æµããé²åºåããã圌女ã«ã«ã¹ ã¿ããŒãµãŒãã¹ã察åŠãã¹ãã§ããããã察åŠå¯
èœã§ããããããã§ã«çºä¿¡ããã圌女㮠Tweet ãèŠããŠãŒã¶éãžã®å¯Ÿå¿ã¯ã©ãããã©ããã¹ãã§
ããããã
ãã®å Žåãæçµçã«ã¯ MayTag ã®èŠªäŒç€ŸãWhirlpool ã® Twitter ã¢ã«ãŠã³ãã圌女ã«å¯Ÿå¿ããŸã
ãããã㯠Whirlpool ã®ã³ãŒãã¬ãŒã ã³ãã¥ãã±ãŒã·ã§ã³éšã管çããTweet ãè¡ã£ãŠããã¢
14. Open Letter to CEOs in Japan
ã«ãŠã³ãã§ããäŒæ¥æ
å ±ãçºä¿¡ãã Twitter ã¢ã«ãŠã³ããåå¥é¡§å®¢ã®ã¯ã¬ãŒã 察å¿ãè¡ã£ãã ãš
ã«ãªããŸãããããããããåœç¶ã§ãããã®ãŸãŸã§ã¯ãäŒæ¥ã®ãã©ã³ã䟡å€ãè©äŸ¡ãæ¥èœããã
ããªãããšã«ãªããŸãããã²ããŠã¯è²©å£²ã«ã圱é¿ãåºãããã ããªãããã§ãã
SourceïŒTwitter / WhirlpoolCorp
ãœãŒ ã·ã£ã«ã¡ãã£ã¢ãã¯ãŒã身ã«ãŸãšã£ãæ¶è²»è
ã«å¯Ÿå¿ãããããäŒæ¥ã¯ãŸããæ°ããçµç¹ã
äœããŸããããã®äžã§ããŠãŒã¶éãèªåã®ãã©ã³ãã«å¯Ÿã㊠Blog ã Twitter ã§äœãèªã£ãŠãã
ã®ãã¢ãã¿ãªã³ã°ãéå§ããŸãããäžã® Whirlpool ãããäŸã§ããèªç€Ÿé¢é£ãã©ã³ãåãããã
ã¯@dooce ãã¢ã ã¿ãªã³ã°ããŠããªããã°ãå·ã¯ãã£ãšæ·±ãã£ãã¯ãã§ãã
ãŸããäŒæ¥ã®å
¬åŒ Web ãµã€ãã«ã¢ã¯ã»ã¹ãããŠãŒã¶ã«ãµã€ãã®åãããããã³ã³ãã³ããè©äŸ¡
ããŠããããµã€ãã®æ¹åã«ã€ãªãããã Web ããžã¿ãŒèª¿æ»ãéå§ããŠããŸãã
å ããŠããã©ã³ãæ
å ±ã»ã³ã³ãã³ããå
±æããŠããããããWeb ãµã€ãã« Facebook ã Twitter
ãžã®ãªã³ã¯ãã¿ã³ãã€ããããFacebook ãªã©ã®ãœãŒã·ã£ã«ãããã¯ãŒãã³ã°ãµã€ãã«äŒæ¥ã®å
¬
åŒããŒãžãæã£ãŠããŠãŒã¶ãšäŒè©±ãå§ããŠããŸãã
15. Open Letter to CEOs in Japan
SourceïŒSamsung.com/us/
ãœãŒ ã·ã£ã«ã¡ãã£ã¢ã¯äžè¬æ¶è²»è
ã«åãäžããŠããŸããã€ã³ã¿ãŒãããããã³ãã©ãã€ã ã·ã
ãããããããå€é©ãããŒã¹ã«äžçäžã®æ¶è²»è
ããäŒæ¥ãã¡ãã£ã¢ã«å¹ æµãã質ãšéã®ãã¥ãŒ
ã¹ãæ
å ±ãã³ã³ãã³ãã®å¶äœãçºä¿¡ããBlogãFacebookãTwitter ãªã©ã®ãœãŒã·ã£ã«ã¡ãã£ã¢ã¹
ããŒã¹ã§è¡ã£ãŠã㟠ãããã®å¶äœãçºä¿¡ããããã¥ãŒã¹ãæ
å ±ãã³ã³ãã³ããä»ã®ãŠãŒã¶éã
æ¶è²»ãå
±æãããã®æ¬¡ã®ãŠãŒã¶éã«ã€ãªããŠããŸãã
ãã®ãããã€ã³ã¿ãŒãããããã³ãã©ãã€ã ã·ããããããŠãœãŒã·ã£ã«ã¡ãã£ã¢ã¯ãäŒæ¥ãã®ã
ã®ã®äœå¶ãçµç¹ãããŒã±ãã£ã³ã°æŠç¥ããå€é©ããŠããŸãã
4. æåŸã«ãæ¥æ¬ãã©ã³ãã®å±æ©ãåäžããŸãã
ã€ã³ã¿ãŒãããïŒïŒãããŒããã³ãïŒ
ããã©ãã€ã ã·ããããœãŒã·ã£ã«ã¡ãã£ã¢ãæäŸãããã®ã
ããªãã¡ã
o ãªãŒãã³ã§
o ãã©ããã察çãª
o åæ¹åã®ã³ãã¥ãã±ãŒã·ã§ã³ããšã³ã²ãŒãžã¡ã³ããããããš
ãã
o ãã©ã³ãé¢é£æ
å ±ãçºä¿¡ãããå
±æãæ¶è²»ãåé²åºãããŠãã
o ãããã²ãšã€ã®åœå
ã ãã§ã¯ãªããäžçãžæ³¢åãã
o äžçã®ã€ã³ã¿ãŒããããŠãŒã¶ã¯ã²ãšã€ã«ã€ãªãã£ãŠãã
ããšãç解ããå
é²äŒæ¥ã¯ãœãŒã·ã£ã«ã¡ãã£ã¢æŠç¥ãæ§ç¯ããå®è¡ã«ç§»ããŠããŸãã
ãœãŒ ã·ã£ã«ã¡ãã£ã¢ããŒã±ãã£ã³ã°æŠç¥ã®ãããã©ã³ããŒã®ã²ãšã€ã§ããç±³ Ford ã¯ãäžæšå¹Žã
ãæ¶è²»è
ããœãŒã·ã£ã«ã¡ãã£ã¢ã¹ããŒã¹ã«å·»ã蟌ãã Fiesta Movement ãã£ã³ããŒã³ãè¡ã£ãŠ
ããŸããããã£ã³ããŒã³ãçµäºããæšå¹Žæ«æç¹ã§ Fiesta ãç±³åœå
ã§è²©å£²ãããã°è³Œè²·ãããš 8
äžäººãåçããŠã㟠ããããããFiesta1 å°ã 200 äžåã ãšããã°ã1,600 ååã®å£²ãäžãã«ã€
ãªãããšããçµæãåºããŠããŸãããŸããExplorer ã®ææ°ã¢ã ã«ã Facebook å
ã§çºè¡šããã
ãšç©æ¥µçã«ãœãŒã·ã£ã«ã¡ãã£ã¢ã掻çšããŠããŸãã
Ford ã®ãœãŒã·ã£ã«ã¡ãã£ã¢æŠç¥ããã£ã³ããŒã³ã ãåŠç¿ãã競åãäŸãã° Volkswagen ã¯ã2011
幎ã¢ãã«ã® Polo GTI ã®ãã£ã³ããŒã³ã Facebook ã ãã§éå§ããŸããããŸãããã®å
¬åŒããŒãžã®
èšèªã¯è±èªã ãšå®£èšããå
šäžçã®æ¶è²»è
ã«åã㊠Facebook ã ã¿ãããã€ã³ããšããæŠç¥ãéå§
ããŠããŸããBMW ãåãã§ããFacebook å
ã«æ¬ç€Ÿç®¡çã®ããŒãžãèšããå
šäžç 20 ã«åœã®åäŒ
瀟ãéèšããŠãã Facebook ããŒãžãžã®ãªã³ã¯ããŒãžãšããŠæ©èœãããŠããŸããBMW ã®æ¬ç€Ÿã
16. Open Letter to CEOs in Japan
ãŒãžãè±èªãšãªã£ãŠããŸãã®ã§ãå
šäžçã®æ¶è²»è
ã«åããããŒã¿ã«ããŒãžãª ã®ã§ãã
ããã 2 瀟ãéèšããŠãã Facebook ããŒãžã¯ãç¬æ¬ç€Ÿãå
šäžçã®ã€ã³ã¿ãŒããããŠãŒã¶ã«åã
ãã²ãŒããŠã§ã€ãšãªã£ãŠã㟠ããããããäžçã®æ¶è²»è
ã«ãã©ã³ãé¢é£ãã¥ãŒã¹ãæ
å ±ãã³ã³
ãã³ããçºä¿¡ãã圌ãã«æ¶è²»ãå
±æããŠãããã圌ãã®å人ã»ç¥äººéã«åé²åºããŠãããããã®
å Žæãšãªã£ãŠããŸãããŸããäžçäžã®æ¶è²»è
ãäœéšãããã©ã³ãçµéšãç»åã§ãããããªã§ãã
ã³ã¡ã³ãã§ããããããå
±æããŠãããããã®ã¹ããŒã¹ãšããŠã æ©èœãããŠããŸãã
ãããæãšåãããã«æ¢åãã¹ã¡ãã£ã¢ã«åºåãåºããŠããåºå ±èšäºãæ²èŒããŠããã£ãŠããã
ããã®æ
å ±ã»ã³ã³ãã³ãã æ¶è²»ãå
±æããŠãããæ¶è²»è
ãããŸããããããæ£ç¢ºã«ã¯æ¶è²»è
ã¯
ããã®ã§ãããåºåãåºå ±èšäºãä¿¡çšããŠãããæ¶è²»è
ãããªãã®ã§ããæ¶è²»è
ã¯ãäŒæ¥ã®åº å
ãåºå ±ããããå°é家ã®å£°ãå€æã瀟å¡ãšã®äŒè©±ã§åŸãããæ
å ±ããããã¯èªåãšåããããªäºº
ã®æèŠãè©äŸ¡ãä¿¡ããŠããã®ã§ããFord ãå«ãããããäŒ æ¥ã¯ãããç解ããŠããŸãã
å瀟ã¯ãã¿ãŒã²ãããšãªãæ¶è²»è
ãéããœãŒã·ã£ã«ã¡ãã£ã¢ã¹ããŒã¹ã«ãã©ã³ãèªèº«ãåå ãã
ãã¡ã³ããã©ãã¯ãŒã«ãªã£ãŠãããæ¶è²»è
ãšãªãŒãã³ã察çãåæ¹åã®ã³ãã¥ãã±ãŒã·ã§ã³ãè¡
ãããšããŠããŸããããããããšã§ãæ¶è²»è
ã®ä¿¡é Œãç²åŸããããšããŠããŸãã
Ford ã® Global VP-Marketing ã® Jim Farley ã¯ã Age ã® Digital Conference 2010 ã«ãããŠã
Ad
15 ç§ã® TVCF ã§æã
ãèããŠã»ããã¹ããŒãªãŒã話ãããšã¯ã§ããããæã
ãæ±ããŠããã®ã¯
顧客ã«æã
ã®ã¹ããŒãªãŒãèªã£ãŠãããããšã ã顧客ã®ä¿¡é Œãã©ã®ããã«åŸããã瀺ããŠããã
ã®ã¯ããžã¿ã«ã ã
ãšèªã£ãŠããŸãã
SourceïŒAd Age / Digital Conference 2010
17. Open Letter to CEOs in Japan
ãŸãã圌ã¯ä»¥åã®æ°è»çºè¡šã»çºå£²ã«çŠç¹ãåœãŠãæ¢åã¡ãã£ã¢ãã£ã³ããŒã³ã§ã¯ãªãã
ã¡ãã£ã¢ãã£ã³ããŒã³éå§åããããããŠçµäºåŸãç¶ç¶ããããœãŒã·ã£ã«ã¡ãã£ã¢ã¹ããŒã¹ã§ã®
äŒè©±ããšã³ã²ãŒãžã¡ã³ãã®éèŠæ§ãææããŠããŸãã
ãã£ã³ããŒã³ã«åãããäžæçãªåºåãåºå ±æŽ»åã§ã¯ãªãããœãŒã·ã£ã«ã¡ãã£ã¢ã¹ããŒã¹ã§ãŠãŒ
ã¶ãšãäžããäŒè©±ã玡ããè²ãŠãåããçš²ç©ããŠãŒã¶ã®å人çã³ã㯠ã·ã§ã³ããããã¯ãŒã¯ã«
å
±æããŠãããããã®äžã§æ°ããæ¥ãç©ãåºãã°ãããã倧äºã«è²ãŠãŠããããã®ãªãã§æ¶è²»è
ã®ä¿¡é Œãç²åŸãããšãããFord ã®å
š ãæ°ãããã©ãã€ã ãæããããªãå
¬è¡šããŠããŸãã
Ford èªäœããŸã ã°ããŒãã«ãªå±éãèŠããŠããŸããããVolkswagen ã BMW ãåŠç¿ææãåºã«
ã¡ãã£ãããšäžæ©å
ã®ã¹ããããèžã¿åºããŠããããã«èŠããŸãã
ã ããã£ãäºäŸãèªåè»ã¡ãŒã«ãŒã ãã§ã¯ãªãç°æ¥çš®ã§ãåŠç¿ãããŠãããŸããB2C äŒæ¥ã ã
ã§ã¯ãªããB2B äŒæ¥ãåãããã«åŠç¿ããŠãããŸããååœçŸæ³ã¯ Ford ããææ¬ã«ãæ¬ç€Ÿã¯ VW
ã BMW ããææ¬ã«ããŠãå瀟ã®åºå ±ãåºåãããŒã±ãã£ã³ã°æŠç¥ã«ãœãŒã·ã£ã«ã¡ãã£ã¢ãåã
å
¥ããããŠãããŸãããããŠã äžçäžã®æ¶è²»è
ã顧客ãããžãã¹ããŒãããŒããµãã©ã€ã€ãŒã
å·»ã蟌ãã äŒè©±ããšã³ã²ãŒãžã¡ã³ãã掻çºåããŠãããŸãã
å¯äžãæ¥æ¬ã®äŒæ¥ãé€ããŠ...ã
18. Open Letter to CEOs in Japan
æ¥æ¬äŒæ¥ãåœå
ã§ã¯çžå¿ã«ãœãŒã·ã£ã«ã¡ãã£ã¢å¯Ÿå¿ãè¡ã£ãŠããŸãããæµ·å€ããããã¯ã°ããŒã
ã«ãªå±éã¯éåžžã«é
ããŠããŸãã
FacebookãTwitterãYouTube ã®ãã¡ã³ããã©ãã¯ãŒã賌èªè
ãéèšããFamecount ãšããã©ã³
ãã³ã°ãçºè¡šããŠãããµã€ãããããŸãã
SourceïŒFamecount
Facebookã TwitterãYouTube ãšãããœãŒã·ã£ã«ã¡ãã£ã¢ã¹ããŒã¹ã®äžå¿ã«ãæµ·å€åããããã
ã¯ã°ããŒãã«ãªå
¬åŒããŒãžãã¢ã«ãŠã³ããæã£ãŠããæ¥æ¬äŒæ¥ ã¯æ°ããã°ããã§ãããšãŠã
Facebook ã ã㧠1,200 äžäººä»¥äžã®ãã¡ã³ããã£ãŠãã StarbucksãTwitter ã« 150 äžäººä»¥äžã®ã
ã©ã ã¯ãŒããã JetBlueãDell ãšã¯æ¯ã¹ãããŸããã
ããããRed Bull ã 3 äœãZara ã 15 äœãH&M ã 20 äœãLacosteãPUMAãBlackBerryãAdidasã
Louis VuittonãNokia ãªã©äžçã®éã
ãããã©ã³ããã¡ãããšé¡ãåºããŠããŸãããããã£ãçŸ
ç¶ã§ã¯ãæ¥æ¬ã®äŒæ¥ã»ãã©ã³ãã¯ãœãŒã·ã£ã«ã¡ãã£ã¢ã¹ ããŒã¹ã«ååšããŠããªãã«çãããã
ãã§ãªããšã倧ãã欧米å瀟ãšã®é²åºã®ã£ããã¯å€§ãããªãã°ããã§ãã
幞ããªããšã«ä»ã®ãšãããVW ã BMW æ¬ç€Ÿã®ããã« Facebook ãã°ããŒãã«ãã©ã³ãã£ã³ã°ã«
掻çšããããšããŠããäŒæ¥ã¯éãããŠããŸããããããBest Practice ã¯æ§ã
ãªå Žæãã¹ããŒã¹ã§
ãªãŒãã³ã«å
±æããããã®ã§ããããããªãã®äŒæ¥ã®ç«¶åã¡ãŒã«ãŒããã€ãVW ã BMW æ¬ç€Ÿã®
ããã«ãœãŒã·ã£ã«ã¡ ãã£ã¢ã掻çšããããŒã±ãã£ã³ã°æŠç¥ãéå§ããŠããããããããŸããã
ããªãã®ç«¶åã¡ãŒã«ãŒããœãŒã·ã£ã«ã¡ãã£ã¢ã掻çšããã°ããŒãã«ãªããŒã±ãã£ã³ã°æŠç¥ãé
å§ããæãããªãã®äŒæ¥ã¯ããã«å¯Ÿå¿ããããšãã§ããŸããïŒãã§ã«å¯Ÿå¿ããããã®çµç¹ãäºç®ã
19. Open Letter to CEOs in Japan
æŠç¥ãæºåãããŠããŸããïŒ
äž è¿°ã® Samsung.com/us/ã¯ãæšå¹Žæ«ã«ããããã³ããã人éããœãŒã·ã£ã«ã¡ãã£ã¢ãããŒãžã£
ãšããä»å¹Ž 1 æã® CES ã«ããããã¬ã¹ã³ã³ãã¡ã¬ã³ ã¹ã Twitter ã§åæäžç¶ããããšããå§ãŸ
ããWeb ã Email ãã¥ãŒã¹ã¬ã¿ãŒãFacebookãYouTubeãTwitter ãªã©åçš®ã¿ãã ãã€ã³ãã®
ãœãŒã·ã£ã«åãæšé²ããŠããŸãã圌ã¯ãä»å¹Žã6 æã® Corporate Social Media Summit ã«è¬åž«ãš
ããŠæãããã¬ãŒã³ããŠããŸããã7 æã«ã¯éåœ Samsung æ¬ç€Ÿã«ãã㊠CEO ããã³ 100 人以
äžã®äžå±€éšã«æ¬¡ã®ã³ãã¥ãã±ãŒã·ã§ ã³ãã©ãããã©ãŒã ã®ãã¬ãŒã³ãããŠããŸããããã»ã©å€§
ããªåããããªãã®äŒæ¥ã¯åãããã«éè¡ããããšãã§ããŸããïŒ
ãããã¯ã瀟å
ã«ãããã£ãäžçã®åãããŠã©ããããèŠéã鳎ãããŠããçµç¹ãæ
åœè
ã¯ããŸ
ããïŒ
ããã瀟å
ã§æºåããããŠããããäžçã®åãããŠã©ããããããšããªãã瀟å
ã«èŠéã鳎ãé¿
ããŠããªãã®ã§ããã°ãäžçã«èªãæ¥æ¬ãã©ã³ãã®äŸ¡å€ãè©äŸ¡ã¯ãšãŠã€ããªãå±æ©ã«çŽé¢ããŠã
ããšèšããŸãã
ããŠãã€ã³ã¿ãŒãããããã©ãã€ã ã·ããããœãŒã·ã£ã«ã¡ãã£ã¢ããããŠãæ¥æ¬ãã©ã³ãã®å±æ©ã説æ
ããŠããŸããããããããã®æå³ã§ãããã§ãèããããããšããããŸãã
ããã¯ã
⢠äžçäžã®æ¶è²»è
ãã€ã³ã¿ãŒãããããã©ãã€ã ã·ããããœãŒã·ã£ã«ã¡ãã£ã¢ããããŠè±èªãšèšã
å
±éèªã§ã²ãšã€ã«ã€ãªãã£ãŠãããšããããšã¯å
šããªããšèããŸããïŒ
⢠åºå ±ãåºåãããŒã±ãã£ã³ã°éšãšãã£ãæ¢åã®çµç¹ãããœãŒã·ã£ã«ã¡ãã£ã¢ã«ãããšã³ãã¯ãŒã
ããæ
å ±ã»ã³ã³ãã³ãã®å¶äœã»çºä¿¡åãå¢ããå
±æã»æ¡æ£åã以åãšã¯æ¯ã¹ç©ã«ãªããªãã»ã©ã
ã¯ãŒãæã€ããã«ãªã£ãæ¶è²»è
ã«å¯Ÿå¿ã§ãããšèããŸããïŒ
⢠海å€ã®ããšã¯æµ·å€ã®åäŒç€Ÿã販瀟ã«ä»»ããŠããã°ãããååœã®ã¢ãŒãªãŒã¢ããã¿ãŒãã€ã³ãã«ãš
ã³ãµãŒã翻蚳ããåœå
ã«é²åºã»å
±æããè±èªã®æ
å ±ã»ã³ã³ãã³ããªã©æ°ã«ããå¿
èŠã¯ãªããšèã
ãŸããïŒ
⢠競åã¡ãŒã«ãŒãååœåžå Žãã°ããŒãã«ãã©ã³ãã£ã³ã°ã«ãããŠãœãŒã·ã£ã«åãé²ããäžãä»ãŸã§
éãã®åºå ±ãåºåãããŒã±ãã£ã³ã°æŠç¥ãèžè¥²ããŠããŠããäŒæ¥äŸ¡å€ãè©äŸ¡ãæ¶è²»è
ã®ä¿¡é Œãªã©
ã¯äžèœããªããšèããŸããïŒ
⢠WSJã NYTãWP ãªã©äžæµãã¹ã¡ãã£ã¢ã«åºåãåºçš¿ããPR Wire ã BusinessWire ãããã¬
ã¹ãªãªãŒã¹ãæµããCNN ã SkyãEurosport ã« CF ãåºããGoogle ã«æ€çŽ¢åºåãYahoo ã« ãã£
20. Open Letter to CEOs in Japan
ã¹ãã¬ã€åºåãåºãããšããããœãŒã·ã£ã«åã顧客ã®ä¿¡é Œç²åŸãžãšæ¯éã移ããŠãã Ford ã®æŠ
ç¥ã«å
šãå±æ©æãæããŸãããïŒ
⢠ç©ããµãŒãã¹ã売ããšããããŒã±ãã£ã³ã°ããæ¶è²»è
ãããã¯é¡§å®¢ããŠãŒã¶ãšã®äŒè©±ãéžæãã
ç¹ããé¢ãžåºããŠããããŒã±ãã£ã³ã°ãžç§»è¡ããŠãããšã¯èããŸãããïŒ
ãšããããšã§ãã
æ¥ æ¬èªç©ºã®ç Žããåå ã調ã¹ãŠããã³ã³ãã©ã€ã¢ã³ã¹èª¿æ»å§å¡äŒã管財人ã«å ±åããå
容ã«ã¯ãçµç¹ã®
è¥å€§åãšçµå¶è
ã® çµå¶å€æãå
šç€Ÿçãªå±æ©æèã®æ¬ èœãå« ãŸããŠããŸããå
·äœçã«ã¯ãå¶æ¥ãçµå¶äŒ
ç»ãéèªæ¬éšãšãã£ãçµç¹ãã瞊å²ããã§æšªã®ã€ãªãããä¹ãããçŸå Žãšäžå±€éšãšã®éã§é¢šéãããã
ããªã£ãŠãããš ææããŠããŸãããã®çµæãçµå¶è
ãçµå¶ç Žç¶»ã«é¥ããããªé倧ãªäºæ
ã«æ°ã¥ãã®ãé
ãããšããŠããŸãã
SourceïŒAsahi.com / æ¥èªç Žç¶»ãæŽä»£çµå¶è
ã®äžäœçºãèŠå ã
äŒ æ¥èŠæš¡ã倧ãããªãã°ãªãã»ã©ã芪æ¹æ¥ã®äžžãã«è¿ãæèãååšããå¯èœæ§ãé«ããªãããŸããäŒæ¥
èŠæš¡ã«æ
¢å¿ããã°ããŒãã«ãªãå±æ©æèã®æ¬ èœããååšå¯èœ æ§ãé«ããªãããã¬ã©ã±ãŒããšãã£ãã²ãš
ã€ã®è£œåã ãã§ã¯ãªããäŒæ¥å
šäœãæ¥æ¬ããŒã«ã«ãªã¬ã©ããŽã¹ãã©ã³ãã«é¥ã£ãŠããŸãå±éºæ§ãäžå±€ã
é«ããªããšæã ãŠããŸãã
ãã®å±éºæ§ãå°ãã§ãäœãããããã«ã¯ããŸããäžã® 6 ç¹ã«ãããŠå°ãã§ãäžå®ãå¿é
ã®çš®ãããããª
ããæ¢ååºå ±ãåºåãããŒã±ãã£ã³ã°æŠç¥ãèŠçŽããæ°ãããã©ãã€ã ãåæãšããæŠç¥ãžã®è»¢æã匷
ããå§ãããŸãã
é·æã«ãªããŸããããæ¯éãå³ããçŸç¶ãèªèããã ããæåãæé©ãªæŠç¥ãæã¡åºãããããšãé¡ã£
ãŠãã¿ãŸããã
ç¬ äºåèª
æ ªåŒäŒç€Ÿãã¯ãŒã¬ãã