11. Matrix Method
Giraffes Hippopotamuses Monkeys Elephants Lions
People seeking Want to Want to save Want to Want to Want to
to save or save hippopotami save save save
preserve giraffes monkeys elephants lions
People who Love Love hippopotami Love Love Love
love as symbols giraffes as symbols monkeys elephants lions as
as as as symbols symbols
symbols symbols
People who People People who love People People People
love as pets who Hippopotami as who love who love who
love pets monkeys Elephants love
Giraffes as pets as pets lions as
as pets pets
People who Study Study Study Study Study
study giraffes hippopotami monkeys elephants lions
(scientifically)
DigitalEthos.org/smac
12. Create the Document
• Domestic Animals (people who love…)
• Ferrets
• Cats
• Fish
• Dogs
• Rescue Dogs
• Obedience dogs
• Specific Breeds
• Hounds
• Toy
• Sporting
• Terriers
• Airedales
• Airedale Fanciers Club of Duluth, MN
DigitalEthos.org/smac
13. Communities
• Using keyword research to find
• Existing; or you need to create?
• How do you participate?
• Role of Community Management
DigitalEthos.org/smac
