Hour 02 - Creating Your First Web Site


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Hour 02 - Creating Your First Web Site

  1. 1. Creating Your First Site Planning and Managing Your Business Web Site BA 65
  2. 2. Getting Started <ul><li>Web site - a series of documents that are all linked together and placed in a folder that is located on a server that is attached to the Internet. </li></ul><ul><li>HTML - Formatting behind the scenes that makes a simple text file into a web page </li></ul><ul><li>File Management - Must become your friend! </li></ul>
  3. 3. More on HTML <ul><li>H yper T ext M arkup L anguage - tags tell the web browser how to display the page. </li></ul><ul><li>HTML is not rocket science - Notepad to Dreamweaver </li></ul><ul><li>Know the tool and the code </li></ul>
  4. 4. Rome Wasn’t Built in a Day <ul><li>Stage One: You usually start off with on “online brochure” site. This site consists of static pages that explain your business. </li></ul><ul><li>Stage Two: You add ecommerce features. In this stage, your customers can research your business and its offerings and conduct business with you over the internet </li></ul><ul><li>Stage Three: You allow customers to engage with your site on a personal level. Perhaps you customize their browsing experience. Or you offer membership features that foster a sense of community. </li></ul>
  5. 5. Online Brochure Sites <ul><li>Every piece of information customers need to help them decide to hire you. </li></ul><ul><li>Benefits and FAQ’s </li></ul><ul><li>Testimonials </li></ul><ul><li>Articles, Special Reports </li></ul><ul><li>Persuade your potential clients to contact you. </li></ul><ul><li>Personal rapport </li></ul>
  6. 6. Online Brochure Sites - cont… <ul><li>Professional - attorney, tax preparer </li></ul><ul><li>Personal - babysitter, day care, pet sitters </li></ul><ul><li>Therapeutic - massage, doctors, dentist </li></ul><ul><li>Coaching/Teaching - voice, music, dance, business </li></ul><ul><li>Repair/Maintenance - house cleaner, plumber, painter, piano tuner </li></ul>
  7. 7. Web Site Design <ul><li>Personal taste </li></ul><ul><li>Tidy! </li></ul><ul><li>Design Goals </li></ul><ul><li>Site is functional </li></ul><ul><li>10 Seconds! </li></ul><ul><li>Avoid designing as you go </li></ul>
  8. 8. Preliminary Research <ul><li>Let’s surf! - Take a walk in your customer’s shoes </li></ul><ul><ul><li>What catches your eye first? </li></ul></ul><ul><ul><li>What makes the site appealing? </li></ul></ul><ul><ul><li>Why is that site ugly? </li></ul></ul><ul><ul><li>Why is the site easy to use? </li></ul></ul><ul><ul><li>Why is that site impossible to figure out? </li></ul></ul><ul><ul><li>Is it easy to find what you want to purchase? </li></ul></ul><ul><ul><li>Is the shopping cart easy to use? </li></ul></ul>
  9. 9. Design Goals <ul><li>Ultimate mission is to convince someone to purchase your product or engage your services. </li></ul><ul><li>Mission Statement - Overall point of site? </li></ul><ul><li>Everything on site should support mission </li></ul>
  10. 10. Avoid the Tangled Web <ul><li>You are the Weaver! </li></ul><ul><li>Write down and organize all of the information you want to include in your site. </li></ul><ul><li>Main Concepts </li></ul><ul><li>Title and General Description for every page </li></ul>
  11. 11. Avoid the Tangled Web <ul><li>Start with Home Bubble </li></ul><ul><li>Draw a bubble for each category </li></ul><ul><li>Draw a bubble for subcategories if you have them </li></ul><ul><li>Draw your bubble pages and connect to category </li></ul>
  12. 12. Understanding Your Bubble Diagram <ul><li>Graphical representation of your site - Map </li></ul><ul><li>Home page should introduce entire site </li></ul><ul><li>Home page is most general </li></ul><ul><li>Categories and subcategories deal with different aspects of what you sell </li></ul><ul><li>Subcategories build on general information in Category pages </li></ul><ul><li>Category pages will introduce and summarize subcategory pages </li></ul>