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Creating Successful Developer Programs

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Dave McClure
Dave McClure

The document outlines 7 habits for creating successful developer programs: 1) Identify your target audience of developers, 2) Ensure your product is appealing to developers and solves their problems, 3) Have developers on your team who understand other developers, 4) Use metrics that are aligned with business goals and incentivize developers, 5) Integrate your business model into your API, 6) Educate developers through code examples and documentation without requiring logins, 7) Market by promoting what developers create rather than the company itself.

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Creating Successful Developer Programs: All About the Geeks Dave McClure Master of 500 Hats http://www.500hats.com http://500hats.typepad.com
7 Habits of Highly Successful Developer Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who’s Your Audience? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Product = Better be Cool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Team = More Geeks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Geek Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
API Biz Model = Biz Model ,[object Object],[object Object],[object Object],[object Object]
Education = It’s The Only Thing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing = Sell The Geeks, Not You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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