1. Credentials: Dave Saul
President: MARKETING MASTERS NY
Guitar Player/Manager of THE ELECTRIC DUDES
David is a strategic, results oriented Marketing and Market Research Professional with diverse
skills; an expert client liaison; able to establish and strengthen relationships in order to grow
revenue. He has extensive experience strategically working with both large Fortune 500
companies and small to midsize local businesses to identify opportunities, analyze the
competitive environment, maximize marketing efforts and seize new avenues; all designed to
increase profitability and build brand image. He has formerly worked at the NPD GROUP and
subsequently joined ADDED VALUE MARKETING INSIGHTS/Diagnostic Research (The
WPP GROUP; the worlds’ #2 Marketing Consortium) where he was promoted to Vice
President. For two decades at Added Value/DRI, David sold, managed and directed multi-
million dollar premiere marketing/market research client accounts/projects designed to
maximize advertising and media attempts across all industries.
Nowadays; Dave heads up MARKETING MASTERS NY (www.marketingmastersny.com)
One of David’s strengths is the ability to LISTEN! By understanding each clients’ needs and
where their industry currently resides; he is able to produce accurate and actionable designs,
both cost effectively and quickly. And this is precisely the approach that has kept his
relationships intact indefinitely!
Dave and Marketing Masters NY are currently in charge of All Marketing, Promotion and
Market Research for the Incorporated Village of Farmingdale. In this role, we work closely
with media, Village; LI Government officials, small businesses and we see what it takes to help
promote the “Main Street” attraction(s).
Additionally, Dave plays in and manages the LI Band; THE ELECTRIC DUDES
(www.electricdudes.com); twice voted Best Band on LI in the LI PRESS. For over 20 years,
Dave has played music primarily throughout LI at Parties, Clubs, Restaurants, Weddings,
Corporate events and more; and has seen many elements which help the Arts flourish.
Six months ago; in a combination of all these roles; Dave played at and helped launch/
manage Farmingdale Music Fest with Jim Faith (Great South Bay Music Fest). This event
helped bring 10,000 to Farmingdale Village and also in turn, helped provide a boost for both
many others in both the arts and local merchants
Dave was recently voted onto the Board of Directors for Farmingdale Chamber of
Commerce and routinely lectures at the SUNY SBA’s SMALL BUSINESS DEVELOPMENT
CENTERS on “How to use Marketing & Market Research to grow small business”.
Testimonials available at David’s LINKED In PROFILE: www.linkedin.com/in/davidsaul1