2. Task 2
• List as many different markets
as you can in 3 minutes
• Do not share your answers!!
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Example
Sports Cars
Televisions
Fashion clothes
3. Extended task
• Now you have 3 minutes to walk
round the room and get more
answers.
• You must give an answer to get
one
• You can only use 1 person once
7. What do we mean by
segments
• Do car manufactures like Ford
make a car for everyone?
• Companies target specific
groups of individuals
8. Some ways segments
are divided
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Age
Gender (sex)
Income (salary)
Employment
Hobbies & interests
Relationship status (partner)
Family situation (children)
11. Target marketing
A business may target
a particular group, or
segment.
It is better to get a
product or service
right for one small
group, than get it
wrong for all of them
12. Niches
• Smaller businesses try to find a gap
in the market
• A large business has the money to
research and develop products in
competitive markets
• Small businesses look for a gap,
where there are fewer competitors
14. Spotting the gap
• There are many ways in which a
gap in the market can be
identified
15. Timing
• Any business could consider
changing its opening hours to
earlier, later or longer to get
new customers that may often
shop somewhere else
16. Size
• If the business
made products
in a different
size would that
appeal to a new
market
17. Adapting
• An idea that is
working in a
certain part of
the globe, may
be welcomed in
different areas.
18. Location
• Although in the UK internet
sales are becoming increasingly
more popular, with home
delivery offered by almost all
businesses.
• Having a business or product
that is easy to get to can
encourage sales
19. Impulse purchases
An impulse buy is something
you maybe do not need, but will
buy as you know you like, and it
is easy to do so
