An updated presentation of the short head theory which is kind of the opposite of the long tail theory.
The update includes the short head of mobile apps and 2 new rules of the short head.
The short head in general -
The long tail theory from the early days of the internet (2000+) claimed that “our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.”
The short head proves otherwise - in the last several years we have moved towards an even smaller number of mega-hits!
The present is not selling less of more - it is selling much more of much less!
This is the short head - http://www.theshorthead.com/