1. Freakonomics:
Why you should bribe your
kids!

2. Incentivizing…

4. +

5. or

6. The Result?
Drum roll please…

7. We are a society full of cookie monsters!
Less than 20% of the students chose the healthy dessert

9. Wait…wrong pyramid

10. This is the one…the official USDA Food Pyramid

11. Now Choose!
or

12. The Result?
Curious Face
And…Drum roll please…

13. We are still a society full of cookie monsters!
Once again, less than 20% of the students chose the healthy dessert

15. This time…
an incentive was given

16. Not this type of incentive…

17. These type of incentives

18. The Result?
And…Drum roll please…

19. 80% of all students chose the healthy dried fruit
over the cookie!
So…students chose the healthy choice when a
simple, somewhat lame, incentive was given.

20. Yeah, but maybe this
study only works on
kids. They can be quite
gullible as we know.

21. Louie’s Groceries in Chicago, Illinois

22. Nutrition education
to adults
No Incentive

23. Bad nutrition Choices!

24. Nutrition education
to adults
With Incentive

25. Every 5 servings purchased

26. What does this mean to education?
Education Incentive

27. Equals
Success